Originally Posted by Pizzatheaction:
“Encouraging for BBC One and C5.
Not really sure why BBC Two fell so much. I know they lost Weakest Link, but would that be enough for such a fall?”
I think Channel 5 will be the most pleased of all the networks. A hour of Neighbours every weekday is obviously a very valuable aid for them in securing strong all hours share.
BBC One was boosted by a good summer of sport - particularly the Olympic Games which secured it a share of over 24% for August. Though, even if we factored out the Olympic boost, it would have still enjoyed a smaller drop than the other three channels.
BBC Two's performance was quite dissappointing - but at the moment you get the sense that the BBC is robbing Peter (Two) to pay Paul (One) with the endless transfer of programmes such as The Weakest Link.
Not sure if this has been posted before, but it won't hurt to post it again. Monthly shares comparison between 2008 and 2007 for BBC One and ITV1:
BBC One
Jan 2008 - 21.8% (Jan 2007 - 22.3%) Change = Down 2.2%
Feb 2008 - 21.8% (Feb 2007 - 22.5%) Change = Down 3.1%
Mar 2008 - 21.2% (Mar 2007 - 22.0%) Change = Down 3.4%
Apr 2008 - 21.7% (Apr 2007 - 21.5%) Change = Up 0.9%
May 2008 - 21.5% (May 2007 - 22.2%) Change = Down 3.2%
Jun 2008 - 22.0% (Jun 2007 - 22.7%) Change = Down 3.1%
July 2008 - 21.5% (Jul 2007 - 21.0%) Change = Up 2.4%
Aug 2008 24.4% (Aug 2007 20.5%) Change = Up 19%
Sept 2008 20.8% (Sept 2007 22.6%) Change = Down 8.0%
Oct 2008 21.2% (Oct 2007 22.0%) Change = Down 3.6%
Nov 2008 21.6% (Nov 2007 22.5%) Change = Down 4.0%
Dec 2008 21.9% (Dec 2007 22.4%) Change = Down 2.2%
Ave. 2008 21.8% (Ave. 2007 22.0%) Change = Down 0.9%
ITV1
Jan 2008 - 19.1% (Jan 2007 - 19.2%), Change = Down 0.5%
Feb 2008 - 19.0% (Feb 2007 - 19.7%) Change = Down 3.6%
Mar 2008 - 18.6% (Mar 2007 - 19.7%) Change = Down 5.6%
Apr 2008 - 18.6% (Apr 2007 - 18.8%) Change = Down 1.1%
May 2008 - 19.7% (May 2007 - 18.9%) Change = Up 4.2%
June 2008 - 17.8% (June 2007 - 18.8%) Change = Down 5.3%
July 2008 - 17.3% (July 2007 - 18.6%) Change = Down 7.0%
Aug 2008 16.1% (Aug 2007 18.3%) Change = Down 12.1%
Sept 2008 18.3% (Sept 2007 19.6%) Change = Down 6.6%
Oct 2008 19.4% (Oct 2007 20.8%) Change = Down 6.7%
Nov 2008 19.0% (Nov 2007 20.0%) Change = Down 5%
Dec 2008 17.9% (Dec 2007 18.4%) Change = Down 2.7%
Ave. 2008 18.4% (Ave 2007 19.2%) Change = Down 4.2%