Originally Posted by C14E:
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It gets rotated between whichever broadcasters own the rights. This is the first one on NBC for a while as they bought Sunday Night Football just a few years ago. Until 2012, it will rotate between NBC, CBS and FOX. ESPN also own broadcast rights for Monday Night Football (which used to be on ABC). ABC supposedly dropped their involvement because they were losing money and their primetime schedule was very strong (at least at the time). Now NBC need something to draw people in. They'll be praying that The Office holds a significant number of that audience.
Also, I know I'm a bit behind the times... but does anyone have the 2008 averages for Coronation Street, Emmerdale and Eastenders.”
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It gets rotated between whichever broadcasters own the rights. This is the first one on NBC for a while as they bought Sunday Night Football just a few years ago. Until 2012, it will rotate between NBC, CBS and FOX. ESPN also own broadcast rights for Monday Night Football (which used to be on ABC). ABC supposedly dropped their involvement because they were losing money and their primetime schedule was very strong (at least at the time). Now NBC need something to draw people in. They'll be praying that The Office holds a significant number of that audience.
Also, I know I'm a bit behind the times... but does anyone have the 2008 averages for Coronation Street, Emmerdale and Eastenders.”
The post Superbowl show slot is interesting because it's considered a vote of confidence by the network if a show is established or a major hit. New shows tend to be hit and miss which is why the networks rarely put a new show after the Superbowl.
The ratings for NFL are huge with games doing 30-40m in the afternoon and can give a primetime schedule a boost if it overruns.




