Originally Posted by PJMillar:
“ITV Media reports:
In The Line of Fire: 2.7m (12%)
Tuesday nights at 9pm don't seem to improve on ITV, and this show was very viewer specific, and I was very surprised it was even shown on ITV1, especially in the 9pm slot. Considering the low budget of the programme, wouldn't it have been more suited to ITV4 with its male demographic.
I'm sure even movie repeats could do better on a Tuesday nights from 8pm-10pm? Maybe ITV should pursue that option as it's trying to cut costs.”
“ITV Media reports:
In The Line of Fire: 2.7m (12%)
Tuesday nights at 9pm don't seem to improve on ITV, and this show was very viewer specific, and I was very surprised it was even shown on ITV1, especially in the 9pm slot. Considering the low budget of the programme, wouldn't it have been more suited to ITV4 with its male demographic.
I'm sure even movie repeats could do better on a Tuesday nights from 8pm-10pm? Maybe ITV should pursue that option as it's trying to cut costs.”
What I do find annoying is 2 hours back to back of these documentaries. I think they aren't bad documentaries (especially Medics at War) but 2 hours is too much and reminds me of a Discovery schedule.
ITV is trying to be LWT with big entertainment at the weekend, crime thrillers on Mondays, Discovery on Tuesdays, Sky Sports on Wednesday, BBC1 on Thursdays & Fridays. It just seems to be too themed for a mixed genre channel.




. I wish DS would kindly produce these in their report.