The combined audience of ITV and ITV+1 will always be tough to beat. I think the latter inflates an audience and they are not always separate views to those that watched an hour earlier. But those are the rules and I think with +1 channels we should include the total audience as other media outlets are moving that way in their ratings reports.

Does Yog know how Sherlock episode 2 is doing on the timeshift front?

Lol this is my kind of question

Far too much slow-mo, they don't need to use it to show someone pressing a buzzer. That constant commentary isn't needed either. Basically The Cube dumbed down for Total Wipeout audiences.

He does and he told me on Friday afternoon.

Sherlock is up to 10.714m after 4 days of timeshift up to Thursday views.

That's a great time shift. Thanks for that Cylon.

In honesty Andy, it is more enjoyable and far less dull than The Cube. It's growing on me. It's nice teatime entertainment and it is geared for a family audience so not necessarily dumbed down.

Thanks cylon. Interesting. It won't surpass the first episode which imo was a weaker one but the intrigue after 2 years sealed episode one's fate.

Yah I wasn't sure about the lighter tone at first but am getting into it now. As you say it's not as dull as the Cube.

I hope this thread is representative of the nation. Even the ITVistas are watching Reflex.

It suffers from Splash syndrome - a few seconds of actual content padded out to fill the run time. Still not sure how I feel about it.


Agreed. Suspect their original instinct of a sports presenter was probably right.

Friday 10th January 2014

BBC One
13:45 - Doctors: 1.50m (21.5%)
19:00 - The One Show: 4.68m (22.2%)
19:30 - Battered Britain - Storms, Tides and Floods: 4.55m (20.4%)
20:00 - EastEnders: 7.28m (31.7%)
20:30 - Miranda (r): 3.45m (15.0%)
21:00 - Silent Witness: 5.50m (23.1%)
* 15-minute peak: 5.60m
22:00 - BBC News: 3.91m (19.3%)
22:40 - The Graham Norton Show: 3.74m (24.3%)

BBC Two
20:00 - Mastermind: 2.21m (9.6%)
20:30 - Kangaroo Dundee: 1.52m (6.6%)
21:00 - Italy Unpacked: 1.58m (6.6%)
22:00 - QI: 1.92m (9.5%)

ITV
19:00 - Emmerdale: 6.83m (32.3%) / 6.95m (32.9%)
19:30 - Coronation Street: 8.01m (36.0%) / 8.14m (36.6%)
20:00 - The Martin Lewis Money Show: 3.28m (14.2%) / 3.42m (14.9%)
20:30 - Coronation Street: 7.90m (34.2%) / 8.13m (35.2%)
21:00 - Piers Morgan's Life Stories: 2.38m (10.0%) / 2.58m (10.8%)

Channel 4
18:30 - Hollyoaks: 935k (4.6%)
20:00 - Jamie and Jimmy's Friday Night Feast: 1.54m (6.7%) / 1.79m (7.8%)
21:00 - Eight of of Ten Cats Does Countdown: 1.85m (7.8%) / 2.18m (9.1%)
22:00 - David Blaine: Real or Magic (r): 1.05m (6.0%) / 1.27m (7.2%)

Channel 5
13:45 - Neighbours: 605k (8.7%)
17:30 - Neighbours: 887k (5.1%)
21:00 - Celebrity Big Brother: Live Eviction: 2.54m (11.3%) inc +1
* will require upwards tape-checking adjustment if it finished early
* DS used Attentional's incorrect slot of 21:00-23:00 which rated 2.06m (9.7%) / 2.20m (10.4%)
* 15-minute peak: 2.47m exc +1
22:30 - Celebrity Big Brother's Bit on the Side: 1.08m (7.2%) inc +1
* DS used Attentional's incorrect slot of 23:00-23:30 which rated 0.93m (7.0%) / 0.98m (7.4%)
23:30 - Celebrity Big Brother: Live From the House: 0.78m (8.3%) inc +1

BBC Three
22:30 - EastEnders: 380k (2.2%)

E4
19:00 - Hollyoaks: 805k (3.8%) / 919k (4.3%)
* most-watched multichannel programme exc +1

Sources: ronant (1, 2, 3), DS (1, 2)

Might have a job reaching 11m but already episode 2 is ahead of the highest rated episode of series 2. Will episode 3 be higher or lower than episode 2?

Higher I imagine.

I'd go for higher.

Agreed. Higher I imagine especially with the potential spoliers flying around tumblr.

Well I quite enjoyed that Reflex in the end. Right now am of over to the Voice forum

Nice: Emma Willis doing the end-credit promotion at the end of Reflex (bigging up the "dapper" Nick Knowles in the process!). They really are throwing everything including the kitchen sink at The Voice.

EDIT: And she's doing the continuity introducing The Voice as well!

Indeed. If it doesn't perform tonight it won't be for lack of effort from the BBC.

So far it's looking quite slick. It's make or break time.

More importantly its already more relaxed and fun than the first two series. They made a pun when introducing the first act. A pun on The Voice!

Rather than argue around the same +1 opinions and issues, I feel that the forthcoming introduction of +1 to BBC will finally give this forum an opportunity to test their differing theories on whether +1 actually makes any difference to overall audience.

For instance, if - as some argue - +1 viewers for ITV are merely those who choose not to watch live or in other recorded viewing, and therefore are not falsely inflating the overall figures for an ITV programme - then when BBC introduce their own +1 channel, we shouldn't see any significant increase in overall audience for something like - say - Last Tango in Halifax, from its figures before the introduction of +1. So if there is no significant change in figures for something like LTIH pre and post +1, then it proves that ITV never had any advantage from +1 in previous years.

However, if the figures for LTIH are suddenly increased significantly with the introduction of +1, then what would that tell us? Either a few hundred thousand new fans had magically discovered the programme at exactly the same time as +1 was introduced (unlikely), or else +1 was now inflating the previous figure for the BBC show. This would logically infer that the previous ratings for years in which BBC lacked an equivalent +1 channel had unfairly inflated ITV figures with respect to BBCs.

The beauty of this is that it's testable. You can predict the likely outcome, and then compare it with the facts when BBC +1 comes along. No opinions necessary.

So - when +1 is introduced to BBC, do you think its programmes will suddenly add viewers to the ratings, or stay the same?

I hate these Karaoke shows, but I'll admit I'm horribly shallow and watching because of Kylie

Massive buzz on social media right now for the Voice. It is generating 1000 tweets per minute as I speak. Splash in comparison is only getting 90 tweets per min.

I hope she remembered to remind viewers that CBB is on at the earlier time of 9.45 this evening.