For someone who earns a living as a jobbing actor, competent but by no means outstanding, allowing himself to be turned into a clown or buffoon, and to be humiliated in front of millions may not do his career, such as it is, a lot of good.
When he appears on TV in future many people will not see the character, (always a little difficult with Todd performing anyway), but rather they will see the clown.
Not a good career move.
Joe could get away with it because he had personality and a natural ability to be funny, but Todd - never in his wildest dreams.
Still, he is no doubt laughing all the way to the bank.