Originally Posted by Veri:
“2. is at least partly wrong, because BB has not been an enormous success on C5.”
It hasn't? Crikey! You better get on the blower to BARB because, clearly, they've got their figures muddled.
Big Brother has, and continues to, pull in a large audience for Channel 5 that, compared to the rest of their output, pulls in the advertisers dream demographic: the under 30s! Nothing else the channel shows (sporting events aside) touches the numbers Big Brother does. Even Bit on the Side is a respectable ratings puller - hence the decision to use the main show as a lead in for other non-BB programmes, and show BBoTS after.
The channel, its advertisers and sponsors, including those who pay for product placement, are all more than happy with the success of Big Brother. You might not be, but they are.
The
Financial Times recently ran an article that includes a sober take how dependant Channel 5 is on BB:
“If you take out the effect of Big Brother [which has become one of the channel’s most watched programmes], Channel 5 would be at break-even again.”
Originally Posted by Veri:
“3. is an uncheckable claim about what happens "internally", so it's not something available to us to overlook.”
It's uncheckable in that you never read the company's press releases, or pay attention to interviews in the trade press. Big Brother is something the uppers at the channel are immensely proud of. And quite rightly: Big Brother is the most consistently high-rated programme in Channel 5s 17 year history!
Originally Posted by Veri:
“And what is the evidence for 4?”
Industry insiders and trade press.
Now entirely sure why I'm replying. You're not convinced by facts. You're just reaching. Stop it. You'll pull something.