Originally Posted by Welsh-lad:
“I think it's a perfectly ok comparison.”
Only if you're comparing eating just chocolate with just ketchup, which no one does. Ketchup is added in small proportion to other stuff, so a better comparison is using low-cocoa chocolate chips when cooking a cake. It doesn't taste as nice as high-cocoa chocolate, which is exactly what cooking chocolate is. Cooking chocolate is a legacy from the days before high-cocoa chocolate was so readily available in supermarkets. Grating high-cocoa chocolate over trifle or other whipped cream deserts is also a lot nicer than Cadbury's and similar.
I find that ketchup with lower amounts of real tomato tastes weak and more vinegary, and don't really taste of real tomato at all. Heinz Organic tastes a lot better than their normal one simply because it has a lot more tomato, as do some supermarket own-brands. Morrisons is 157g and has tiny amounts of clove and paprika extract to add an extra element to the flavour. Because it's a lot cheaper than Heinz Organic, I usually get that.
I tried Lidl ketchup once and didn't like it. I'm sure the last time I looked at Aldi's own brands, neither the 'value' or the 'normal' versions had nowhere near 189g, so I'll have to look again. Is the original poster sure it was Aldi's own brand and not a brand you can also buy anywhere, such as
Pudliszki which is very high in tomato content.