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Will future Lumia smartphones be branded Microsoft or Nokia? |
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#1 |
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Join Date: Aug 2003
Location: London
Posts: 1,825
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Will future Lumia smartphones be branded Microsoft or Nokia?
I have been googling this and can't seem to quite find a definitive answer: after the Microsoft deal to buy Nokia completes, will the Lumia smartphones be branded Microsoft or Nokia?
Thanks for any replies. |
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#2 |
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Join Date: Apr 2013
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eventually the Nokia brand on phones will be faded out, although no one is too sure if they will be branded just Microsoft or something else. It'll be a few months or more before any branding change.
I also believe they are going to faze out the lumia branding too. |
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#3 |
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Join Date: Aug 2004
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The deal does not allow Microsoft to use the Nokia brand. They have bought the Lumia and Asha brands however so they are able to use those or change it up if they want to. (They will probably continue to be branded Lumia).
Nokia (NSN) is allowed to make their own phones again from 2015 onwards and there is a good chance they may start making Android phones. There is no guarantee those Nokia phones, if they do come about, will be any good because the whole current phones business of Nokia has been bought by Microsoft. |
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#4 |
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Join Date: Jul 2002
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Quote:
Nokia (NSN) is allowed to make their own phones again from 2015 onwards and there is a good chance they may start making Android phones. There is no guarantee those Nokia phones, if they do come about, will be any good because the whole current phones business of Nokia has been bought by Microsoft.
Of course, come 2015, the Android platform will have gone through a series of changes - some for good and some not, namely Google wanting to take more control of the platform, but I still think if anyone can get back in the game, it will be Nokia. Those who might have left Nokia and got an iPhone or Android device, not favouring Windows Phone, will probably have fond memories of Nokia phones - so I think people would give them a fair crack of the whip. That means it's not going to be hard to attract customers - the issue will be giving people something decent to buy. |
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#5 |
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Quote:
You can always recruit/poach talent. I think the Nokia name, along with clever marketing ('We're back' sort of thing) and adopting Android, would probably work pretty well. Nokia still has a strong brand.
Of course, come 2015, the Android platform will have gone through a series of changes - some for good and some not, namely Google wanting to take more control of the platform, but I still think if anyone can get back in the game, it will be Nokia. Those who might have left Nokia and got an iPhone or Android device, not favouring Windows Phone, will probably have fond memories of Nokia phones - so I think people would give them a fair crack of the whip. That means it's not going to be hard to attract customers - the issue will be giving people something decent to buy. |
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#6 |
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Join Date: Mar 2004
Location: Ely (CB6 - Sandy Heath TX)
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Given that Micorosft had only licensed the Nokia name from Nokia for use with the Asha-line (ie the extra low cost, budget phones), they Nokia brand will not be used for the Windows Phone devices.
what wouldn't surprise me is if Lumia becomes the "brand"/Manufacturer (ie replacing "Nokia" for Windows Phone devices from Nokia. Lumia is anyway the recognisable WP brand. And, using the Lumia name might be better than using the MS name. |
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#7 |
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Yeah I think so. I think I read that the other WP manufacturers have about 5% or less of the market in total?
I wonder if the rumours are true that Sony might make a Windows Phone? |
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#8 |
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Join Date: Feb 2014
Location: United Kingdom
Posts: 36
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I think they will keep the Lumia tag, it's well known.
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#9 |
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Join Date: Aug 2003
Location: London
Posts: 1,825
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RIP Nokia: Windows Phone maker becomes Microsoft Mobile as €5.44bn deal closes
http://www.theinquirer.net/inquirer/...bn-deal-closes |
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#10 |
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Join Date: Nov 2004
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Nokia is a popular, established brand name with a reputation for quality. Microsoft Mobile sounds like a low budget MVNO.
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#11 |
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Join Date: Jul 2008
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Quote:
Nokia is a popular, established brand name with a reputation for quality. Microsoft Mobile sounds like a low budget MVNO.
Will be interesting to see if Nokia themselves bring out any phones next year although I think they are more likely not to now and become more like Ericsson. |
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#12 |
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Join Date: Aug 2003
Location: London
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Probably just Microsoft Lumia for the smartphones, they have licensed the Nokia brand for the feature phones.
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#13 |
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Join Date: Feb 2013
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Quote:
Given that Micorosft had only licensed the Nokia name from Nokia for use with the Asha-line (ie the extra low cost, budget phones), they Nokia brand will not be used for the Windows Phone devices.
what wouldn't surprise me is if Lumia becomes the "brand"/Manufacturer (ie replacing "Nokia" for Windows Phone devices from Nokia. Lumia is anyway the recognisable WP brand. And, using the Lumia name might be better than using the MS name. |
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#14 |
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Join Date: Apr 2013
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the upcoming lumia 630 and 930 will likely be the last 2 Nokia branded devices...
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#15 |
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They have already established the Surface brand, we can debate how well that has gone, so that may be a possibility.
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#16 |
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Join Date: Feb 2012
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The entire thing is doomed .
It should be Nokia branded . It should be the latest Android version . It should have class leading specs . But it won't . |
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#17 |
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Join Date: Nov 2009
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Quote:
The entire thing is doomed .
It should be Nokia branded . It should be the latest Android version . It should have class leading specs . But it won't . |
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#18 |
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Join Date: Apr 2013
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Quote:
The entire thing is doomed .
It should be Nokia branded . It should be the latest Android version . It should have class leading specs . But it won't . |
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#19 |
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Join Date: Feb 2014
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Quote:
I think they will keep the Lumia tag, it's well known.
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#20 |
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Join Date: Feb 2012
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Quote:
Are you saying that Microsoft should make Nokia branded Android phones.
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#21 |
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Join Date: Nov 2009
Posts: 3,921
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Quote:
Yes that's exactly what I'm saying .
Windows Phone is actually not that bad and 8.1 has fixed lots of issues and has delayed my return to Android until the summer. It is a good os for those who are not technically capable, like my sister. It isn't for me but I am pleased I have tried it. I have seen there is space in the market for two good mobile operating systems, Android and Windows Phone. I can't see anyone else catching up for quite some time. |
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#22 |
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Join Date: May 2006
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I consider myself technically capable enough, I make a good living on creating rather nontrivial programmes for phones, tablets and PCs. But I don't need an recognition from my phone that I am smart enough to master some overcomplicated UI.
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#23 |
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Join Date: Aug 2003
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http://www.cnet.com/uk/news/microsof...umia-branding/ Quote:
Microsoft's new head of devices, Stephen Elop, says he doesn't see the Nokia brand sticking around when it comes to his smartphones.
"Nokia as a brand will not be used for long going forward for smartphones," Elop said in a Q&A on its Conversations blog (recently rebranded to Microsoft from Nokia). "Work is underway to select the go-forward smartphone brand." When pressed again, he said he wasn't yet ready to share details of the plan to create a new brand. "It will not be Nokia Lumia 1020 with Windows Phone on the AT&T LTE network," he said. "Too many words! That somehow doesn't roll off the tongue." |
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#24 |
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Join Date: Oct 2003
Location: the wild world web
Posts: 28,132
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Quote:
The entire thing is doomed .
It should be Nokia branded . It should be the latest Android version . It should have class leading specs . But it won't . And I think the 2nd is 'too open' so there would likely be too much a need to continually innovate/compete to gain repeat business. I agree they should keep the Nokia brand. |
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#25 |
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Inactive Member
Join Date: Jan 2007
Posts: 3,286
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Quote:
If they're complaining a well known, simple, two-syllable name "doesn't roll off the tongue" I wonder what on earth they have in mind... "Microsoft" doesn't exactly roll off the tongue any easier than "Nokia".On a related note, most of the biggest brands in the world have two syllable names. |
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