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Will future Lumia smartphones be branded Microsoft or Nokia?


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Old 29-04-2014, 04:31
Satellite John
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http://www.digitalspy.co.uk/tech/new...oCNb6I2EnT7Zoj

I still think Microsoft Lumia
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Old 29-04-2014, 07:06
L_Silverwolf
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If they're complaining a well known, simple, two-syllable name "doesn't roll off the tongue" I wonder what on earth they have in mind... "Microsoft" doesn't exactly roll off the tongue any easier than "Nokia".

On a related note, most of the biggest brands in the world have two syllable names.
To be fair, the bit in bold is a bit of a stretch. for example, out of the top 20 brands in the world listed by Forbes magazine, only 8 actually have two syllable names. The rest are:

Microsoft, Coca.Cola, IBM, McDonald's, General Electric, Louis Vuitton, BMW, Oracle, Toyota, AT&T, Mercedes.Benz, Budweiser.

http://www.forbes.com/powerful-brands/
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Old 29-04-2014, 10:23
clonmult
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Are you saying that Microsoft should make Nokia branded Android phones.
Microsoft are making Nokia branded Android phones (the X, X+ and XL are all Android devices, albeit slightly forked Android)
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Old 29-04-2014, 10:26
alanwarwic
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Unlikely but if so, a furked up version
No Rom installs allowed.
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Old 29-04-2014, 11:27
clonmult
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Unlikely but if so, a furked up version
No Rom installs allowed.
There's an AOSP project ROM available over at XDA devs for the Nokia X.

And you can readily root the X and install Google Play.

The X is an Android device, designed by Nokia, which is now Microsoft. So Microsoft are selling Android devices.
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Old 29-04-2014, 11:48
linkinpark875
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End of an era for Nokia.

Bad move by MS ditching a well known trusted name. As if it helped Sony ditching the Ericsson branding?

The Microsoft name is rubbish and only made worse by the shockingly bad Windows 8.

The Xbox is the only strong part of the business and most know it as Xbox rather than Microsoft Xbox.
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Old 29-04-2014, 12:00
jonmorris
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Sony Ericsson is an interesting one, as Sony is the far bigger brand on things like imaging, TV, music, film ... all things that a modern smartphone uses.

Yet Ericsson was a very strong brand in the mobile space (and Sony was, well, pretty awful and clueless), and despite some very quirky phones in the 1990s, generally produced hardware that was more advanced than anything from Nokia (Ericsson usually packed in every new bit of tech, while Nokia was big enough to think it could dictate to customers what they 'wanted' - a bit like Apple).

I wonder if Ericsson smartphones would do better than Sony ones these days? Quite possibly not, given the Sony side of the business brought things like Walkman, Cyber-shot, Exmor, Bravia, PlayStation etc - although it was the case for many years that Sony crippled features on its phones to prevent damage to other divisions.

Nevertheless, when it came to most of the hardware development, handset design, software etc - it was mostly done in Sweden by former Ericsson staff. Indeed, I think a fair amount of it still is - even if the site in Lund is now Sony.

I think, or hope, that Nokia will come back.
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Old 29-04-2014, 12:07
linkinpark875
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Sony Ericsson is an interesting one, as Sony is the far bigger brand on things like imaging, TV, music, film ... all things that a modern smartphone uses.

Yet Ericsson was a very strong brand in the mobile space (and Sony was, well, pretty awful and clueless), and despite some very quirky phones in the 1990s, generally produced hardware that was more advanced than anything from Nokia (Ericsson usually packed in every new bit of tech, while Nokia was big enough to think it could dictate to customers what they 'wanted' - a bit like Apple).

I wonder if Ericsson smartphones would do better than Sony ones these days? Quite possibly not, given the Sony side of the business brought things like Walkman, Cyber-shot, Exmor, Bravia, PlayStation etc - although it was the case for many years that Sony crippled features on its phones to prevent damage to other divisions.

Nevertheless, when it came to most of the hardware development, handset design, software etc - it was mostly done in Sweden by former Ericsson staff. Indeed, I think a fair amount of it still is - even if the site in Lund is now Sony.

I think, or hope, that Nokia will come back.
I agree Sony made the Ericsson phones good but remember the t68? That was an Ericsson only phone before Sony so they built on the success of that.

Sony seem a bit lost in the smart phone market. I've used a few and they are rubbish the Galaxy phone is a much smoother device even though I'd probably never buy one.
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Old 29-04-2014, 12:46
finbaar
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Microsoft are making Nokia branded Android phones (the X, X+ and XL are all Android devices, albeit slightly forked Android)
Yes. Of course. But these are not Lumias which is what this thread is about.
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Old 29-04-2014, 13:18
jonmorris
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I agree Sony made the Ericsson phones good but remember the t68? That was an Ericsson only phone before Sony so they built on the success of that.

Sony seem a bit lost in the smart phone market. I've used a few and they are rubbish the Galaxy phone is a much smoother device even though I'd probably never buy one.
Do I remember the T68? Oh yes. Still have it somewhere too! That was a perfect example of Ericsson packing in every bit of tech it could. It even had a feature that could tell you how long you had left on your battery in hours and minutes (a feature that was dropped later because, clever as it was, it confused and angered some users who took the estimation literally despite the fact that increased usage or a long call would make it fall far quicker).

And the P800 smartphone was under development by Ericsson, as a follow up to the R380 World phone, even though it came out branded as a Sony Ericsson phone.

Frankly, Sony didn't seem to offer that much to the joint venture besides its brand, and the (much later - around 2005?) introduction of Sony brands, like Walkman and Cyber-shot.

There were some Japan-only phones, designed by Sony in Japan, but I do wonder what other tech really came from Sony other than effectively licensing the names and logos? I'm talking about the early days of the JV, rather than later on when Sony did start to use its own image sensors and bundled its own accessories (like speakers, headphones etc).

Personally, I think the Xperia devices today are excellent. And that's because there's still a hell of a lot of input from Europe, especially on the software/UI side.

From the Sony side, we have the need to release two flagships a year to appease the Japanese operators that launch 'collections' as if it was the fashion industry. That seems, to me, a great way to annoy consumers who are left with an old phone just a quarter of the way into their two year contract.

Sure, we can argue about the phone still being as good as it was, and that technology always works like that, but it doesn't have to be that quick. Just look at the fuss over rumours of a more advanced Galaxy S5 coming out in a few months!

But now this is all way off topic, so I apologise.
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Old 29-04-2014, 13:20
clonmult
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I agree Sony made the Ericsson phones good but remember the t68? That was an Ericsson only phone before Sony so they built on the success of that.

Sony seem a bit lost in the smart phone market. I've used a few and they are rubbish the Galaxy phone is a much smoother device even though I'd probably never buy one.
Sony did make some good phones ....

And they definitely still do. The Z2 is arguably better than the S5 in almost every possibly way (including design). My old Xperia SP was definitely a better device than the ex's Galaxy S something or other mini.
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Old 29-04-2014, 21:58
qasdfdsaq
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To be fair, the bit in bold is a bit of a stretch. for example, out of the top 20 brands in the world listed by Forbes magazine, only 8 actually have two syllable names. The rest are:

Microsoft, Coca.Cola, IBM, McDonald's, General Electric, Louis Vuitton, BMW, Oracle, Toyota, AT&T, Mercedes.Benz, Budweiser.

http://www.forbes.com/powerful-brands/
Although I didn't state it explicitly (do I really have to spell everything out every time?) I was referring to technology brands, since, we are, after all, talking about technology here, not soft drinks or burgers.


http://www.businessinsider.com/the-m...-brands-2014-3

Seven out of the top 10 there are 2 syllables or less.
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Old 30-04-2014, 12:49
alan1302
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Although I didn't state it explicitly (do I really have to spell everything out every time?) I was referring to technology brands, since, we are, after all, talking about technology here, not soft drinks or burgers.


http://www.businessinsider.com/the-m...-brands-2014-3

Seven out of the top 10 there are 2 syllables or less.
I bet you thought you had been caught out on that one and then deperately looked up this info!
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Old 30-04-2014, 15:15
finbaar
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Although I didn't state it explicitly (do I really have to spell everything out every time?) I was referring to technology brands, since, we are, after all, talking about technology here, not soft drinks or burgers.


http://www.businessinsider.com/the-m...-brands-2014-3

Seven out of the top 10 there are 2 syllables or less.
Are you suggesting that the number a syllables in a company's name is some kind of predictor of its success?
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Old 30-04-2014, 17:40
barbeler
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They can call them what they like, but I won't be getting one if they persist with that bloody stupid Bing button.
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Old 30-04-2014, 18:32
TheBigM
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They can call them what they like, but I won't be getting one if they persist with that bloody stupid Bing button.
The Bing button changes in 8.1 to Cortana (MS' competitor to Siri and Google Now)
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Old 30-04-2014, 18:35
clonmult
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They can call them what they like, but I won't be getting one if they persist with that bloody stupid Bing button.
You don't have to use it .... the few times I have, bing has returned pretty good results. Definitely comparable to google.

And you can change the search button to open google search instead of bing; it just doesn't look as nice.
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Old 30-04-2014, 22:59
qasdfdsaq
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I bet you thought you had been caught out on that one and then deperately looked up this info!
Right so I made some info up out of the air, and then coincidentally found some random source that just happened to have confirmed I was correct...

Now I bet you've never read any of the dozens of marketing studies that have been done on the subject because if you had you'd have realised there was nothing to be caught out on.
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Old 01-05-2014, 18:18
barbeler
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And you can change the search button to open google search instead of bing.
How?

Apart from that it's the stupid position that it's in, making it inevitable that you'll continually trigger it by mistake.
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Old 01-05-2014, 18:50
jonmorris
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You change your location and some regions will use Google instead of Bing, but it's not really a great workaround.

I've had very mixed results with Bing and have chosen to stick with Google. When Microsoft did it's 'taste test' thing, I picked Google every single time. Supposedly, according to MS, that was quite exceptional.

That test was a while ago though, so maybe it's improved loads since then.

I'd really prefer the choice. I know MS has its incentive to tie me in to its products and services, but I'd like the freedom that I'd expect on a PC or Mac - yet we can't seem to fully enjoy on some smartphones and tablets.

Let me use Google, then make Bing better and let me change because I want to, not because I have to.
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Old 02-05-2014, 08:13
clonmult
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How?

Apart from that it's the stupid position that it's in, making it inevitable that you'll continually trigger it by mistake.
Set search language to Russian.

Or just don't use the search button. Open the browser and search from there, you can readily set that to google.
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