DS Forums

 
 

Homechoice to force-feed advertising


Reply
Thread Tools Search this Thread
Old 18-02-2005, 17:02
flashdisk
Forum Member
 
Join Date: Nov 2004
Posts: 799

Video Networks has unveiled a raft of enhancements to its HomeChoice service, designed to boost alternative advertising opportunities for its on-demand platforms.

The changes will include the introduction of advertising slots to appear automatically before any on-demand programme

In addition viewers will be hit with short, channel-specific messages when they tune in to HomeChoice services.


http://www.mediaweek.co.uk/articles/...choice-adshift
flashdisk is offline   Reply With Quote
Please sign in or register to remove this advertisement.
Old 18-02-2005, 17:12
pissedbob
Forum Member
 
Join Date: May 2003
Location: Surrey
Posts: 417
I think this was probably always on the cards. TBH I think anything that means they don't have to show that darned "did you know your favourites have moved?" trailer so much is probably welcome
pissedbob is offline   Reply With Quote
Old 18-02-2005, 18:10
gje
Forum Member
 
Join Date: Jan 2005
Posts: 7
I think as long as the items are short and snappy (15-20 secs max) and match the content you are looking at it would be fine...

What I would object to is non HC adverts croping up on things like the music or Docs on demand as I pay extra for those services.
gje is offline   Reply With Quote
Old 19-02-2005, 09:12
Dolly
Forum Member
 
Join Date: Jul 2000
Location: London - N7
Posts: 192
I guess it's all about balance. The less I have to pay the more I'll be prepared to put up with.

I would be concerned if we see no immediate improvements to offset these advertisments - it's no point saying the extra money will 'allow us' - it has to be immediate and obvious.

It'll be interesting so see how (or if) they communicate this.
Dolly is offline   Reply With Quote
 
Reply




 
Forum Jump


All times are GMT. The time now is 23:32.