Originally Posted by Servalan:
“ There is a much wider problem with the quality of ideas being commissioned across both mainstream channels. The hit rate is way too low and the lack of imagination on display startling.”
Couldn't agree more. The word 'startling' is a good one. Both channels are badly underperforming in ideas and in execution, and the audience are voting with their feet. Far too many peak-time dramas are getting lacklustre figures, yet still gaining return series. Rather than fix commissioning, 5 million simply becomes 2012's 6 million. And then in a few years time, it'll be 4 million. This is complacent and defeatist in my view.
Broadchurch got great weekday evening figures. So too Death in Paradise. Downton Abbey and CTM get huge and *consistent* Sunday figures, but Mr Selfridge and Musketeers leak theirs. I believe there are hard but simple reasons for this. The latter shows are not good enough. It's not just about slot and opposition. It's not just about "OAPs" or lead-ins. Without a consistently good quality and *distinct* product with high production values - one that is properly matched to its audience - you're not going to hold your viewer's interest. Blaming the audience for low figures is the last defence of the scoundrel. Or TV journalist
And then there is the problem with genre and innovation. Clearly nobody ever lost their job as a TV commissioner by green-lighting yet another police drama. When the NTAs create a whole new awards category called 'Best Detective', then perhaps the industry is trying to tell the commissioners something?

Of course there will always be a place for good police drama on TV, but my god! How long will it be before 'Best brooding scandi-inspired detective drama with disappointing figures' becomes a separate BAFTA category?
At the moment, I'm witnessing some of the best peak drama slots on British TV (e.g. Sunday 9pm) playing to audiences that only recently were so-so for a weekday. How long till those audiences give up on the whole idea of 'appointment to view' TV drama? And whose fault will that be?