Originally Posted by yorkie100:
“The soap argument is I think getting a little stale. Everyone knows the facts that the soaps are all well down y-o-y and that ratings gradually decline from around now through summer until the autumn. Therefore to expect any of the soaps to be increasing is a little naive and whether EE should be above 7m or CS should be above 8m is also a somewhat futile point. The audience are clearly changing their viewing habits and are tuning in live less. Thats why EE is getting up to 1.5m iplayer hits and CS is seemingly increasing timeshifts and probably getting a good number on itvplayer as well. Overnights are going to continue this downward trend IMO and we are going to have to get used to the changes and not declare every low rating a disaster.”
“The soap argument is I think getting a little stale. Everyone knows the facts that the soaps are all well down y-o-y and that ratings gradually decline from around now through summer until the autumn. Therefore to expect any of the soaps to be increasing is a little naive and whether EE should be above 7m or CS should be above 8m is also a somewhat futile point. The audience are clearly changing their viewing habits and are tuning in live less. Thats why EE is getting up to 1.5m iplayer hits and CS is seemingly increasing timeshifts and probably getting a good number on itvplayer as well. Overnights are going to continue this downward trend IMO and we are going to have to get used to the changes and not declare every low rating a disaster.”
So we should stop predicting the next time EastEnders will reach 8m in the overnights then?




