[jabbamk1]

EE has revealed it wants to have six million customers signed up to its 4G network by the end of the year in light of positive 2013 financial results.

Since launching in October 2012, EE have added 2 million customers with the second million being added in the last 4 months of 2013. EE have seen huge growth in their 4G brand in the last 9 months or so and EE believe this will continue throughout 2014.

As you may have seen in Japauls thread, EE’s 2013 results revealed a surge in 4G sign-ups in Q4 as 816,000 people switched over. Chief financial officer Neil Milsom said that revenue figures had not been split between 4G and the rest, although its data ARPU had seen a year-on-year increase of 10 percentage points to 44%. Whilst their 4G brand grew in 2013, the business overall has seen a loss of customers with 1,374,000 less customers compared to 2012. Despite the loss in customers (mostly pay as you go), ARPU has risen thanks to the positive postpaid adds.

EE are banking on their extra value, double speed 4G and wider coverage to help them reach 6m customers by the end of the year. EE have said that their tariffs offer the best value and allow customers to have the best 4G connectivity including double speed and free roaming for just £5 extra per month.

So, do you think EE can reach 6m customers by the end of the year. I think EE will be trying to get as many customers from T-Mobile and Orange to move over to EE if they want a 4G phone/SIM. So it is possible if EE focus more on moving over all existing customers. But 4m in one year is a very high target, especially when it took EE 1 year to get to 1.2m customers.

Here is a graph showing EE's recent customer adds-
http://i481.photobucket.com/albums/r...ps69f48178.jpg

Obligatory- http://cdn.gifbay.com/2012/11/is_suc...sible-9397.gif

[jchamier]

Quote:

Originally Posted by jabbamk1

EE has revealed it wants to have six million customers signed up to its 4G network by the end of the year in light of positive 2013 financial results

Wow; it will be interesting to see if 6 million people in the UK want to spend more for faster and more reliable data. I know too many people on O2 and Vodafone who can't see the reason to pay more for 4G already. (Which would point to why 3 are including it for free, as it solves a capacity crunch problem).

[AlecR]

How MANY threads .

[moox]

For me it'd have to have coverage approaching 3G levels for me to even consider paying the extra compared to T-Mobile or 3.

But while it's a very splotchy (or even not seamless) network it's not worth it. I live in Cornwall and am occasionally in Berkshire, 3 covers both places and the train line very well for a low cost.

[jabbamk1]

Quote:

Originally Posted by AlecR

How MANY threads .

Oh. Sorry If it's been posted before.
I had a look and couldn't find any other thread about this.

Quote:

Originally Posted by moox

For me it'd have to have coverage approaching 3G levels for me to even consider paying the extra compared to T-Mobile or 3.

But while it's a very splotchy (or even not seamless) network it's not worth it. I live in Cornwall and am occasionally in Berkshire, 3 covers both places and the train line very well for a low cost.

Well EE have over 70% population coverage at the moment with plans to get to over 95% by the end of the year. But yes, it will be very splotchy coverage. EE are positioning themselves as a premium 4G brand where as Three have take a slightly different approach giving 4G for all. Whilst Three won't match EE in terms of coverage just yet, they'll be able to compete with Voda and O2 on coverage as well as compete with all operators on value, propositions and experience.

[AlecR]

Quote:

Originally Posted by jabbamk1

Oh. Sorry If it's been posted before.
I had a look and couldn't find any other thread about this.

No, I am fed up with the amount of threads you make, all of which are on EE and how good it is, blah, blah blah... You could just keep them in one thread, rather than cluttering up the forum .

Just drop it with the EE propaganda and the trolling, okay? .

[jabbamk1]

Quote:

Originally Posted by AlecR

No, I am fed up with the amount of threads you make, all of which are on EE and how good it is, blah, blah blah... You could just keep them in one thread, rather than cluttering up the forum .

Just drop it with the EE propaganda and the trolling, okay? .

Are you confusing me for someone else?

[xreyuk123]

Quote:

Originally Posted by jabbamk1

Are you confusing me for someone else?

I think he must be lol.

[Aye Up]

Quote:

Originally Posted by jabbamk1

Are you confusing me for someone else?

I had to LOL when I saw this

I think its going to be a tough ask to achieve 6 million customers by year end, now does this include PAYG or Post paid only? That said they think it's doable so I assume we can only judge once the year is out.

However if I am honest EE is going to find it increasingly difficult to maintain the premium pricing, with the recent moves by Tesco and O2 in offering 4G at no additional cost, it seems the market is moving in a direct in which price plans will include 4G regardless. I understand Vodafone is also looking into making 4G plans standard come April so there will be no differentiation with their 3G plans as there is currently.

By September we will be looking at the market forces adjusting the cost of 4G so it makes it attractive to those at lower entry points. EE may have been the first to launch 4G but at the rate its going it will be the last to catch on and offer 4G as standard on all of its tariffs.

[klendathu]

Count me out .

I simply don't need 4G . The prices are too high and the data limits are too low .

Three had the right idea with free 4G but the roll out is incredibly slow .

I will be retired by the time it gets here

[Three]

I don't think they'll make it. If they do then I'll come out as the pope.

[enapace]

I can't see them convincing enough people I think a priority instead should be sorting out brand confusion.

[Zee_Bukhari]

Quote:

Originally Posted by jabbamk1

Are you confusing me for someone else?

LOL.

SO anyway, if EE keep forcing or even tricking current 3G customers into upgrading a new contract with 4G they may achieve that.

They've lied to so many people to achieve their current 4G customer numbers.

[McTeagle]

http://www.mobilenewscwp.co.uk/2014/...g-it-for-free/

Oh, Olaf!

Quote:

EE CEO Olaf Swantee (pictured) said Three offering 4G for free will lead customers to be uncertain about the quality and value it provides

Because we're all thick as you know what.

Anyone remember when power steering in a car was an optional extra? Now it's standard. (Okay, maybe not the best analogy).

Quote:

“We won’t be offering 4G for free. There is more to competition than price. Otherwise we would just be playing an endless game in reducing costs where the product becomes a commodity.”

The problem they have is that Three offer unlimited 4G data, whereas EE don't. I'd rather have a limit on minutes and texts - which I do on Three, but a limit I'm unlikely to breach.

The fact that it's being offered for free must have sent him up the wall.

[enapace]

Clearly he has never looked at other countries. Take America they have very developed LTE networks and you just pay for Data. Three already offer included 4G and by looks of it O2 will do in coming months. Then take Vodafone they do that in many Markets Australia Germany to name a couple. I can easily see Vodafone adopting the same policy in the UK as well.

4G is not some sort of premium like Olaf is trying to make it out to be many people could do with out it and honestly he is focusing to much on 4G and letting other parts of the business die like Pay As You Go or Customer Service. Yes LTE-Advanced might be good but honestly only businesses really need that and if it's only going be in London and other large cities. They would probably be best just to use the Voucher Scheme Connecting Cities and get FTTP fitted probably cheaper and unlimited data.

[eljmayes]

I do think Olaf needs to keep quiet on this going forward- sounds like he's whinging.

EE desperately need to review their tariffs to attract new connections- there are only so many people who will bump up to 4G from Orange/T-Mobile.

[Everything Goes]

Quote:

Originally Posted by McTeagle

http://www.mobilenewscwp.co.uk/2014/...g-it-for-free/

Oh, Olaf!



Because we're all thick as you know what.

Anyone remember when power steering in a car was an optional extra? Now it's standard. (Okay, maybe not the best analogy).



The problem they have is that Three offer unlimited 4G data, whereas EE don't. I'd rather have a limit on minutes and texts - which I do on Three, but a limit I'm unlikely to breach.

The fact that it's being offered for free must have sent him up the wall.

Yes that's right about power steering and electric windows too!

For EE to maintain a premium price they desperately need all other networks to maintain it at a premium. If other networks give it away free then it blows their plan out the water. Sure Vodafone will keep it at a premium. They have always been poor value for money anyway. Premium price and poor performance pretty much sums Vodafone up. The Vodafone brand name keeps them going. While EE have shown an interest in innovation Vodafone have shown an interest in creative accounting

[SkipTracer]

Well I have registered two PAYG EE 4G data sims the past month so only 5,999,998 to go.

[enapace]

Quote:

Originally Posted by Everything Goes

Yes that's right about power steering and electric windows too!

For EE to maintain a premium price they desperately need all other networks to maintain it at a premium. If other networks give it away free then it blows their plan out the water. Sure Vodafone will keep it at a premium. They have always been poor value for money anyway. Premium price and poor performance pretty much sums Vodafone up. The Vodafone brand name keeps them going. While EE have shown an interest in innovation Vodafone have shown an interest in creative accounting

Not sure Vodafone will it wouldn't make sense. A lot of key markets for them haven't done that. Project Spring is all about boosting networks and equaling them in Europe. Vodafone Ireland have got so brilliant plans at moment

http://shop.vodafone.ie/shop/phonesA...requestid=5107

Wish they did that in UK a brilliant plan I would gladly pay £65 for that.

[Three]

Quote:

Originally Posted by SkipTracer

Well I have registered two PAYG EE 4G data sims the past month so only 5,999,998 to go.

And another £98.9m!

Quote:

“Before you offer something for free, you need to have a network, and I haven’t seen Three’s network so far. I don’t know which cities and towns they currently have it in.

Can't this guy use a coverage checker?

I see where he is coming from though. Their 4G network is currently the best out of the four and for that I believe they can charge a premium.

[binary]

Quote:

Originally Posted by jabbamk1

EE are banking on their extra value, double speed 4G and wider coverage to help them reach 6m customers by the end of the year. EE have said that their tariffs offer the best value and allow customers to have the best 4G connectivity including double speed and free roaming for just £5 extra per month.

I looked at the EE contract tariff offerings recently, looking for a new deal (on behalf of someone else, but that's beside the point). The complexity seemed bewildering. People have better things to do than spending ages figuring them out - sometimes, with pricing such as EEs, you end up with the suspicion that you're not really meant to work it out, because they're trying to 'blind you with science' and get the better of you.

Ended up going with Three - not half as complicated, and cheaper too. 4G will come when it comes.

Perhaps a naive take on things, but that was my impression and experience.

[The Lord Lucan]

When you are about to create another lead in technology, even higher speed and about to make another leap in coverage over your competitors it is easy to make your product look like it's value for money.

[AlecR]

Will EE ever launch unlimited data?

[The Lord Lucan]

Why do they need to right now? They have a different product angle to Three.

[John_Casingena]

6 Million customers well better start lowering prices then EE 4G still to expensive for me and no unlimited option