This seems to have vanished from the Google play store and all I get is a pop up window asking me to update my software via iTunes??? I Googled it and it took me to a page that looked like o the playstore but it wouldn't let me install it saying my device isn't compatible???
Any one else had this?

iTunes??

Still in the play store (and compatible) for me on the Nexus 4 phone and Asus TF300t tablet. What device are you using?

https://play.google.com/store/apps/d...layer&hl=en_GB

I downloaded it on my Android Hudl just a few days ago. I went to the Get Started page and got all the channels.

Sounds to me like the OP is using an iPad and not an Android tablet?

I have an android tablet but I've managed to install it now

Was that through iTunes

I've got an archos android tablet and I can't download itv player app either.

No it wasn't .

Try the STV player - https://play.google.com/store/apps/d...layer&hl=en-GB

Plays most ITV programmes.

(you're in Scotland, right, which means you'll have a Scottish postcode to enter in the required field on install)