Originally Posted by MTUK1:
“Oh for gods sake. You are not even bothering to listen to what I am saying are you? The business is fleecing British consumers by reducing the size of the bottles and keeping the pricing the same. How did they manage to do 2L bottles for so long? Yes, they can price as they see fit. It doesn't change the fact that they are giving us less then for our money.”
It's not really fleecing though, it's just a price hike without it seeming like a price hike.
I don't think people are as dumb as they think though, they could have just been open about it, kept the 2 L bottles and raised the price. People who buy it are still going to buy it if it's only 20p or 30p more per bottle. For many it's a habit, an addictive drink so they're not going to give it up for a few extra pennies. Raising the prices of cigarettes didn't stop people from smoking.
Hard to believe that they're touting it as some kind of 'convenient' size.

How does reducing the contents by 250 ml = convenience?