Originally Posted by spikeyroberto:
“Can anyone think of a genuine explanation? (that isn't down to the record company or 'Flatline' underperforming)..cos I can't?..any ideas welcome”
Maybe I'm wrong here but here goes:
One day Keisha gets kicked out of Sugababes, the next day/week the media are saying that everybody wants an original member reunion. So MKS see all these articles and maybe forums and tweets on how Sugababes hadn't been the same since Siobhan left, they were the best line-up. Understandably, MKS see all this positive reaction to the original line-up and decide to give it ago.
The problem was, we waited almost a year for confirmation that they were getting back together, a month later the album was complete. It then took a year to get the debut single out, released badly, and it flopped.
The reason? For me, it was all empty hype. Nostalgia is a brilliant thing, but they weren't the Sugababes that the majority supported, THE Sugababes line-up was Keisha, Mutya and Heidi, that is what everybody loved.
People assumed that the group that took eight years to sell 200k copies 12/13 years ago would come back and be a hit. People wanted the reunion, until they got the reunion.
Flatline flopped and Polydor seemingly pulled the plug because they signed a group based on media hype that amounted to nothing. They took too long, far far too long.
All the hypocrisy didn't help. For 12/13 years, Keisha was Siobhan's first bully, they never got on and when they had a record to sell, Siobhan forgot all this. That would have been fine, but they didn't say "it was years ago, we've talked and it's all forgotten", she said it never happened and Keisha was never a bitch.
Keisha said many times in Sugababes that they didn't truly become Sugababes until Heidi joined, she didn't feel comfortable until Heidi was in the band, again when they had a record to sell, Sugababes never felt like Sugababes after Siobhan left.