Originally Posted by WhyIsTVSoAwful:
“Adverts that lead you into believing they've finished, but then start again
''blah blah *product* try it out now!'' *advert, music, everything ends, then: ''...and now, introducing some more things to keep you from your programme that little bit longer''
This is worse when the company has a catchphrase or slogan, which they use at the ending of both!”
Has anyone *ever* been inspired- or even favourably inclined towards the company- by one of those corporate slogans (of the type that would normally appear beneath the logo in print).
For example, Sony's is
"Make.Believe". (*) You know that some w****rs at an agency got paid silly money to come up with that . Note its oh-so-wannabe-clever wordplay that's sort of saying "make believe" and "Make." and "Believe." You can practically feel the cocaine-fuelled smugness from the agency "creatives" coming off that one.
Doesn't do **** for me- ironically, it actually distracts from and cheapens the brand name, IMHO.
Hitachi has
"Inspire the Next". Vague, cod-inspiral, vapid, pseudo-grammatical garbage that I doubt anyone has ever given a t**s about.
They are- as you say- even weirder and more annoying, when they're read out in a standard "tacked on" manner at the end of the advert.
Feel free to add other bland, smug corporate slogans that you hate yourself
Despite not being a fan of Apple, the "Think Different" slogan a while back at least justified its existence from a commerce point of view by getting attention and promoting their customers' favoured view of themselves as being not quite mainstream (at least back when they used it, since that was in the pre "every man and his dog owns an iPod"- and later, iPhone- eras).
But most slogans? Pointless, self-aggrandising corporate drivel.
(*) Edit; the good news is that they apparently dropped "make.believe" just recently. (Yay!) The bad news is that the new slogan is "BE MOVED". (Yawn, plus ca change, etc etc..)