ITV have done it again and purchased the hype at a high cost thinking it's transferable.
We are straight back to Adrain Chiles and Christine Bleakley, cheque book transfer for millions and just didn't work, for them they worked on The One Show a different show with it's loyal audience, but when on ITV they didn't work.
Time and time again, it's occurred, the successful presenters of David Frost, Micheal Parkinson, Anna Ford and Angela Rippon got together to form TV Mayhem, with Anna and Angela getting sacked.
Whilst not big money, Aled Jones just hasn't worked, he is good on Songs of Praise, but not early TV.
ITV continue to throw lots of money at BBC presenters to try to copy the BBC service, but should use it's own home grown talent instead.
ITV no longer has a good regional TV back up, and lots of adverts and competitions when most people want a snippet of news before going to work, so it will fail to gain a lot of viewers.
Finally Strictly can make ladies look very attractive and for a time on SCD the biggest LE show in the UK you have a lot of fame, some think that continues post SCD but actually post the show and out of the make up and dresses your back to an average presenter within a good team, not a personality.