Originally Posted by
James J:
“Surely figures will rise in the Autumn?
I believe exactly the same happened to Daybreak.”
if it continues to track the figures posted by Daybreak, then ITV might just as well have saved their money, not bought in Susanna Reid and Charlotte Hawkins, and not splashed out on a new set & graphics.
Quote:
“GMB will definitely be at 800k later in the year I believe.”
I would have thought that is a rather optimistic and hopeful figure that bears little relation to what we are seeing now - any viewers who were interested in the show would have seen what they wanted, decided to stay or decided to go.
And is there any evidence (current or historical) that figures will rise "in the Autumn", apart from knowing that figures will drop during the school holidays, then recover to their pre-holiday levels (as happened with GMTV and Daybreak). Ther trends seems to be to hover around 600,000 - 650,,000, sometimes going higher, sometimes going lower. Even if Daybreak gained in the Autumn, they lost those viewers as the days & weeks went on.