Originally Posted by SamuelW:
“Prey flopped too, the repeat averaged only 954k - below what Law and order was getting. Itv rated so bad between 8.30-11pm that BBC1 probably won prime time even though BGT was airing.”
“Prey flopped too, the repeat averaged only 954k - below what Law and order was getting. Itv rated so bad between 8.30-11pm that BBC1 probably won prime time even though BGT was airing.”
After some intensive and extensive research (frigging about with Excel) it looks like ITV did win primetime (19:00-23:00) by about 23% to 20% including +1, a bit closer without +1.
However, considering BBC One had no big hitters in the mix it's a pretty good result for them and shows the value of their utility players which can chug along with 3-5m, along with Match of the Day which chalks up lovely shares in the last half-hour or so of prime.
EDIT: This time last year it was 26.2% v 21.2% (exc +1) according to rzt's chart so ITV are down a few points, not surprisingly.







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