Originally Posted by H of De Vil:
“Thanks. Such a shame a quality doc is avoided so much by the wider audience. They obviously would prefer news after news. That is one thing ITV should have started, a channel dedicated to quality docs.”
Just going back to
Perspectives last week, and this also relates to Steve's point about keeping the news in roughly the normal slot at weekends. I think it would have been better airing it at 22:20 after the news, rather than pushing the news back to 23:00. That 5.8m rating for the BBC 22:00 news seemed very high and it may have been partly because people didn't want to wait until 23:00 to get the news. The evidence however is mixed:
Sunday 6 April
22:00 - BBC News: 4.86m (24.3%)
22:00 - ITV News: <2.41m
Sunday 13 April
22:00 - BBC News: 5.53m (27.8%)
22:00 - ITV News <2.49m
Sunday 20 April
22:00 - BBC News: 5.13m (24.7%)
* highest-rating news bulletin of the week
22:00 - Perspectives: <2.19m
Sunday 27 April
22:00 - BBC News: 5.81m (30.4%)
* highest-rating news bulletin of the week
22:00 - Perspectives: 0.78m (4.9%)
inc +1
Source: Broadcast magazine
Hard to make judgements as ITV's Sunday 22:00 programme rarely makes the Broadcast top 100. Looks like the Alan Davies/Houdini
Perspectives on the 20th might have done reasonably well, as the BBC news was -0.4m and -3 points lower than the previous week when it was news v news. However, it was the highest-rated news bulletin of the week so it was perhaps a slow news period.