Pointless - 25.5%
QT - 26.6%

Poor ratings for Good Morning Britain, down at Daybreak levels. Getting absolutely hammered by BBC breakfast. As I said before it launched, GMB was always destined to flop. The BBC Breakfast viewers are loyal, they wont budge. The radio listeners are into a habit of listening so wont turn back to tv. GMB had nowhere to go, it's a big fat flop and Susanna Reid has ended up destorying her career.


An absolute horror show from Loose Women onwards. Jo Frost Matters joins the recent long list of Itv daytime failures with an atrocious rating. Just cannot understand why they dont simply go with a schedule of:

09.25 Jeremy Kyle
10.30 This Morning
12.30 Itv Lunchtime News
13.00 Paul OGrady Show / Michael Ball Show / Loose Women [all in rotation]
14.00 Dickinsons Real Deal / Secret Dealers / another auctioning show [all in rotation]
15.00 Wheel Of Fortune / Price Is Right / Civilian Family Fortunes [all in rotation]
16.00 Tipping Point [all year round inc rpts]
17.00 The Chase [all year round inc rpts]

That would rate so much better.

Will post BBC daytime ratings later when i have more time.

As for Wednesday's early morning battle....

BBC Breaksfast - 1.5m (36.6%)
GMB - 600,000 (14.8%)

Nice performance by Trauma Doctors.

I like this show, it's really interesting and well made.

Common ground between you and Andy23 for once (although you're both saying it for different reasons).

The truth is that a significant number of BBC Breakfast viewers WILL budge, but only if ITV gives them a decent alternative. It hasn't managed to actually do that for about five years.

Holby's move to Thursday was mentioned at the end of the previous week's episode, and I think mentioned before Eastenders on Tuesday night. So, I think they did as much as could be expected signposting the move

Not breaking when it's in the programme description for the start of the final series tonight.

Not really a surprise either. It was surprising that it took off in the first place and they had a good run with it, helped along by Harry Hill's TV Burp at one stage. But the last series they did was by far the lowest rated and given the audience profile is rather downmarket it was always going to be vulnerable when the Total People figure dipped.

No no no, BBC Breakfast viewers will now not budge. If youve been watching BBC Breakfast for 3+ years, which is 95% of its viewers, why on earth would you suddenly decide to stop watching it and revert to Itv's alternatives which inherently has adverts, phone in competitions, wheel of fortune game, more showbiz news etc? You simply wouldnt - it's common sense. Unless BBC Breakfast becomes really really bad and starts introducing much more gossip/showbiz news and a huge scandal happens, there is no way a viewer of BBC Breakfast will want to tune over to another alternative. Especially if youre an older 60+ yo viewer, the Itv alternative is simply unsatisfactory. The war has been lost, the viewers have moved to the BBC and in this day and age, they arent going to move back. This isnt the 80s we live in with just 3 channels and audiences potentially moving from one to another channel in their droves - its the 2010s - once youre into a habit and routine, you aint gonna budge. Itvs breakfast show is now a lost cause, they can revamp it as many times as they want, they can become a clone of BBC breakfast if they want or be the complete opposite of BBC breakfast, they can go upmarket or downmarket, they can have one sofa or three chairs, they can have two presenters or four, they can have graphics along the bottom or no graphics there - it doesnt matter either way, viewers arent going to switch. The damage has been done.

Spending a fortune to get the same ratings you had before isn't good for GMB. The majority of any audience increase they have won't be from Breakfast. They'll need to get them from other places.

Vote 2014: 1.02m (25.8%)

Thanks Bushmills.

The day after the presenters were high fiving themselves for asking Ed Miliband a 'killer' question on the price of his weekly shop, getting clips all over the media, promoting it in trailers. It didn't budge the ratings at all.

Nothing will budge the GMB ratings besides seasonal weather and snow. They could have the Queen appear in an exclusive once in a decade interview on it revealing that she is going to abdicate herself, and yet BBC Breakast would still beat it. They could have the potential new Prime Minister the morning after next year's General Election with an exclusive interview, and Breakfast will still have twice as many viewers as GMB. There could be a BBC News strike with interupted BBC Breakfast programming and repeats of Bargain Hunt early in the morning and yet Good Morning Britain still wouldnt be able to average 1m.

Thanks. This is for 23:40-26:00 of course. I was hoping for a million but thought it would fall short. Great share, holding on to almost all of Question Time's 26.6% for 140 further minutes*.

* and, one would think, the share was pretty high from 26:00-27:30 (2.00-3.30am) too!


Sounds painful

Harry Potter rating hopefully means this will be the last time its in primetime. Stupid schedulers

ITV daytime is stinking. Seriously some one needs to cut their losses and start appealing to the OAP's more who might boost their ratings. That is two flops they've had in the 2pm slot.

Swap Loose Women with the lunchtime news, get a head start on BBC News at One, then you might actually get a boost to news.

Paul O' Grady is down quite a bit on last year - although he was in Autumn season then, but still the shares have been poor.

GMB doing poorly still, no boost, but then they still have crap within it - i.e. competitions, Richard Arnold, Roos King etc. Will they ever learn?

Is Jo Frost being beaten by ITV2s Jeremy Kyle repeat, do you know? My memory seems to think it does about 500k in the afternoon.

ITV need to completely rethink daytime. Even This Morning seems to be stalling.

For once I agree with you. That schedule would do so much better than what it is doing now.

This is going to be year ITV need to learn from. Make some big changes to the entire schedule, freshen it up, move things around.

It is, ITV's rights runout at the end of the month.

Only 263k for Tyger Takes On... On BBC3 last night, poor rating worse than Tom Daley on ITV2 I think?

The McBusted Doc has been solid if not spectacular for ITV2 at ~500k, Celeb Juice dipping but it was just a recap special.

Is this a fact or one of those fanciful myths entirely invented to fit the facts by this thread.

ITV can get a significant number of viewers at breakfast for launch shows but don't keep them, even then it still doesn't take that many from Breakfast. GMB is far better than Daybreak and is a good alternative. But large numbers watch Breakfast because they like it.

Breakfast would need to implode and become EXTREMELY shit for large numbers to ditch it. It's still a good programme with a good mix of stories and personalities. GMB has some good journalism but they can't shake their tabloid roots and bung in celebrity drivel that drives me away. Then if they make it too serious they will lose the audience that prefers the lighter GMB over BBC Breakfast.

They are stuck between a rock and a hard place. And many of the problems on GMB and ITV at breakfast in general were self inflicted.

They never should have taken on Susanna Reid, signed in the hope she'd bring some BBC Breakfast viewers with her. She may have done but nowhere near enough. They put her front and centre of all the promotional imagery so can't moan if the media fixated on her about the ratings.

A programme that says it's wrong to focus on her looks then does a feature on her making the FHM list.....which they then put on their website and tweet a link to!

Watching Good Morning America, but not closely enough to see that they don't have 4 presenters talking at the start of the show.

Sean Fletcher being billed as a main presenter when he is missing in action for most of the programme.

Treating celebrity fluff as a main headline and story.

None of that appeals to BBC Breakfast viewers but will to an alternative audience.

There is a level of smugness that permeates through the GMB production team on Twitter. They need to stop focusing on Breakfast and do their own show.

Are the Potter films going back to Sky again?

I may be wrong but I'm 95% sure I read that somewhere and they're going back to Sky. (and that's why they've shoehorned them into the schedules as much as possible this year and especially the last month or two)

Apologies if I'm being 'fanciful' and making shit up for lolz

Edit: have tried to corroborate this information but Google is no use or DSF Search. I may have dreamt it, but I certainly don't make stuff up and pass it off as fact intentionally, why would I? I could have sworn I read they ran out 31st May- again very sorry if I am wrong. Even if it's true I fundamentally disagree with the way ITV have scheduled them in weekday prime time FWIW and I've stated this several times.

Agree with this 100%
Middle aged and over will either be staunch BBC viewers or Radio listeners and the under 35's will all be checking FB, Twitter & Email 1st thing, not watching Andi Peters spin his wheel of cash or wanting to see Susanna simpering to camera

Someone (I can't remember who) posted on this thread the rights were ending, maybe that's what you remember? Would take it with a pinch of salt until something more official comes up.

Right-o. I feel a bit silly now.


Does someone at The Daily Mash read The Ratings Thread?

"BBC Swearing to be launched
23-05-14
THE BBC is to launch an experimental swearing channel to test whether anyone really give a toss if the word “f**k” is heard on daytime TV."

"The new channel will feature programmes including Sh*t Off In The Toss Attic and Bollocks Under The F**king Hammer W*nk.

BBC Director of Programming Nathan Muir said: “When the Herbert thing broke, we did our usual thing of drafting an apology, when it occurred to us – it’s just a ****ing word. Who gives a sh*t?"

http://www.thedailymash.co.uk/news/a...-2014052386879