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The Ratings Thread (Part 59) |
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#51 |
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Eastenders shares should increase the next few episodes theoretically. HOWEVER in reality, they wont increase. Ratings shares on Bank Holiday Mondays ALWAYS go down for soaps, look at every years soap ratings for Easter Mondays going back half a decade, the share always drops. This is because on Easter Monday, more people than normal watch television especially stuff like multichannel tv, which depresses the mainstream channels' shares. Then on tuesday aganist major champions league opposition, its share will go down week on week once again.
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#52 |
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But BBC One are doing a big promotional campaign for this EastEnders storyline, specifically the aftermath. I don't think it's too ambitious to expect 8 million on Monday for the BBC 1 showing. That'll be an extra million or so on top of what they have usually been getting lately so I don't think it's a ridiculous prediction. You'd expect people will want to see the immediate aftermath and Ian's reaction if they are promoting the aftermath. I think anything under 8 million would be a little bit underwhelming.
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#53 |
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As for yesterdays ratings, Masterchef continues to do a good job for BBC One. 4.5million against EmmerdaleFm is not to be sniffed at, it's a tricky slot. It has been averaging better than last year's series so far and the great thing is that there are plenty of episodes per series. An important format for BBC1 which brings stability to the heart of primetime. Hopefully they have Celebrity Masterchef ready to go in the same slot later this year and then maybe think about doing another spin-off to fill the schedules to ratings of ~4m. As for Parking Mad, a strong audinece for it - BBC1 should look into making a 4-part series of it for 2015, to complement hopefully substantial runs of Pound Shop Wars and Animal Odd Couples.
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#54 |
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Lets be realistic about this: Eastenders could have all the promotion in the world but in its current state, it's not going to hit 8million. It doesnt attract casual viewers anymore. The hardcore fans rave about it as if it's improved majestically since the last year but when it comes to the crunch: ratings-wise EE is down from the same period last year. People on Twitter like DTC, Alex Lamb, Daran Little, Kris Green and other EE staff patting each other on the back saying how amazing these next few episodes will be, most people couldnt care less. There is no doubt in my mind that EE will fail to hit 8million in the next week. Also I firmly believe the 30th Anniversary episode will struggle to hit 10m in the overnights [assuming it is a non-live ep], way down from the 16m of 2010. We have to be realistic in this day and age, with the way EE has repelled casual viewers in the last few years, EE is not in a good place ratings-wise and not even a well executed marketing campaign will change that.
I think another live episode next year for the anniversary would boost ratings again though similar to 2010 (though maybe not to the same height to 16 million). But if they built momentum towards a live episode, and then hooked people in as much as they could then I think that would do the show wonders (in terms of ratings) and may cause the show to have a y-o-y increase. Wasn't EastEnders up year on year in 2010 compared to 2009, due to the effect of a live episode? |
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#55 |
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Lets be realistic about this: Eastenders could have all the promotion in the world but in its current state, it's not going to hit 8million. It doesnt attract casual viewers anymore. The hardcore fans rave about it as if it's improved majestically since the last year but when it comes to the crunch: ratings-wise EE is down from the same period last year. People on Twitter like DTC, Alex Lamb, Daran Little, Kris Green and other EE staff patting each other on the back saying how amazing these next few episodes will be, most people couldnt care less. There is no doubt in my mind that EE will fail to hit 8million in the next week. Also I firmly believe the 30th Anniversary episode will struggle to hit 10m in the overnights [assuming it is a non-live ep], way down from the 16m of 2010. We have to be realistic in this day and age, with the way EE has repelled casual viewers in the last few years, EE is not in a good place ratings-wise and not even a well executed marketing campaign will change that.
I've always said it will take a long time for EE to regain the casuals but I stand by my prediction that by November 2014 EE will be in its best position since 2011. Rome wasn't built in a day. The BBC should have acted on EEs woes sooner. They didn't and this is the result of that. However I do think enough credit isn't given. EE might not be setting the world alight but aside from the Emmerdale clashes it isn't suffering any huge daily drop offs and has a consistent audience of about 6.9 million. That's decent all things considered. |
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#56 |
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Rome wasn't built in a day. The BBC should have acted on EEs woes sooner. They didn't and this is the result of that.
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#57 |
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All this talk of the soap ratings though does not take in to account that all of them may be in gradual decline and none of them will ever see big rises again save for seasonal effects.
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#58 |
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True, Rome wasnt built in a day. But the other way to look at it is that the BBC have acted too little too late with Eastenders. The quality has increased in the last year, viewers havent come back. The on-screen promotion has increased in the last year, the viewers havent come back. The storylines have improved compared to last year, the viewers havent come back. Sometimes you just have to accept the damage has been done and it's damage limitation from now on. EE has lost its casual exposure potential and not even this Lucy Beale murder storyline will be enough to claw people back. I realised all this when I saw xmas day 2013 dire EE ratings, that EE cant pull in an audience on Xmas day of all days, I knew it was in trouble. And since then, the ratings have continued to get worse y-o-y.
I agree with previous point someone made though. It was axing the Sunday omnibus and the BBC Three repeat moving back 30 minutes that caused a lot of harm to EE. Casuals who couldn't always watch live caught up then. Since they messed with that casuals seem to have slipped away all together. |
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#59 |
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Join Date: Jun 2007
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Quote:
Lets be realistic about this: Eastenders could have all the promotion in the world but in its current state, it's not going to hit 8million. It doesnt attract casual viewers anymore. The hardcore fans rave about it as if it's improved majestically since the last year but when it comes to the crunch: ratings-wise EE is down from the same period last year. People on Twitter like DTC, Alex Lamb, Daran Little, Kris Green and other EE staff patting each other on the back saying how amazing these next few episodes will be, most people couldnt care less. There is no doubt in my mind that EE will fail to hit 8million in the next week. Also I firmly believe the 30th Anniversary episode will struggle to hit 10m in the overnights [assuming it is a non-live ep], way down from the 16m of 2010. We have to be realistic in this day and age, with the way EE has repelled casual viewers in the last few years, EE is not in a good place ratings-wise and not even a well executed marketing campaign will change that.
I do have to question the timing of the dramatic plot for EastEnders; Easter is a time when people are away, when the weather is improving and the nights are pulling out. Surely it'd make more sense to run it around Christmas or the anniversary period where nights are darker? Yes, there is going to be a pay off but that's going to air in ever increasing lighter nights and being interrupted by football matches. It just strikes me as a bit odd. |
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#60 |
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All this talk of the soap ratings though does not take in to account that all of them may be in gradual decline and none of them will ever see big rises again save for seasonal effects.
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#61 |
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I have more faith. If EastEnders manage to capture a Broadchurch like following then they are onto a winner.
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#62 |
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I thought there was some stats posted recently which suggested that EE increased its audience in either 2010 or 2011, and that EmFm and Coro went up a couple years ago. They can still reverse their declines. But for EE, cos its been in constant ratings decline for a good 3-4 years, it's much tougher.
It all went south after the baby swap fiasco. The BBC should have replaced Bryan Kirkwood then instead of keeping him on another year. Lorraine Newman was just a caretaker out of her depth after that. The BBC do only have themselves to blame. I don't know what Danny Cohen was thinking. At least Charlotte Moore saw EE had problems from the get go. |
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#63 |
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I have more faith. If EastEnders manage to capture a Broadchurch like following then they are onto a winner.
I agree with previous point someone made though. It was axing the Sunday omnibus and the BBC Three repeat moving back 30 minutes that caused a lot of harm to EE. Casuals who couldn't always watch live caught up then. Since they messed with that casuals seem to have slipped away all together. |
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#64 |
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How much is this biggest ever promotion costing BBC?
Can't see them being happy with above 7 million rating tonight or Monday. Its crazy killing Lucy off during Easter weekend they have got the timing all wrong. Tina's murder next month is in between bgt live shows across the 5 days during half term. Putting two of itv's biggest shows together will also pull in causal viewers that's how you do it. |
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#65 |
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I've just wasted twenty minutes reading the final few pages of the previous Ratings Thread, and it was full of pages of EastEnders-hate, presumably as a reaction to last night's Emmerdale slump at 8pm, and/or having to work on a Bank Holiday.
![]() Let's hope for better with this new thread.
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#66 |
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What do you mean by that? People only had to stick with Broadchurch for 8 weeks to see its conclusion. They'll have to wait 10 months to see the Lucy Beale story reach its climax.
Viewers want things to be over too quick these days. Its about time long running stories started again. For all we know this is what might make this different to usual trends. |
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#67 |
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Yeah in 2010 EE had its best yearly average since 2004 I believe. Something like that.
It all went south after the baby swap fiasco. The BBC should have replaced Bryan Kirkwood then instead of keeping him on another year. Lorraine Newman was just a caretaker out of her depth after that. The BBC do only have themselves to blame. I don't know what Danny Cohen was thinking. At least Charlotte Moore saw EE had problems from the get go. |
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#68 |
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I've just wasted twenty minutes reading the final few pages of the previous Ratings Thread, and it was full of pages of EastEnders-hate, presumably as a reaction to last night's Emmerdale slump at 8pm, and/or having to work on a Bank Holiday.
![]() Let's hope for better with this new thread. ![]()
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#69 |
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And, one other thing, it's Ratings Thread Quiz Time:
What is the one thing all Strictly Come Dancing contestant pairings have in common, and how might it explain Nick Knowles being considered for the job? |
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#70 |
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I guess a problem EE has is the BBC have got nothing to prop it up. Corrie can at least be boosted by BGT one week a year and also being as part of a strong weekday schedule during I'm a Celeb, but also has a more natural lead in with Emmerdale - which although I'm sure share many viewers there is also a potential casual audience who watches Emmerdale but not Corrie, but will tune in for a big storyline (and vice versa I'm sure). The One Show doesn't really do the same job for EastEnders.
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#71 |
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Quote:
The baby swap fiasco goes beyond Bryan Kirkwood. For a storyline of magnitude Kirkwood wouldn't have been allowed to just do it, it would have had to be cleared by higher executives because of the potential impact on the BBC and the show. They could have shut it down but didn't. The finger has been pointed at Kirkwood, who subsequently seemed to lose his confidence after the BBC demanded changes to the storyline after the event. Once the BBC had permitted the storyline to go ahead they needed to stick to it until the end. By agreeing to it then pulling it they just left the show in limbo and afraid of it's own shadow.
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#72 |
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Quote:
I've just wasted twenty minutes reading the final few pages of the previous Ratings Thread, and it was full of pages of EastEnders-hate, presumably as a reaction to last night's Emmerdale slump at 8pm, and/or having to work on a Bank Holiday.
![]() Let's hope for better with this new thread. ![]() |
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#73 |
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I guess a problem EE has is the BBC have got nothing to prop it up. Corrie can at least be boosted by BGT one week a year and also being as part of a strong weekday schedule during I'm a Celeb, but also has a more natural lead in with Emmerdale - which although I'm sure share many viewers there is also a potential casual audience who watches Emmerdale but not Corrie, but will tune in for a big storyline (and vice versa I'm sure). The One Show doesn't really do the same job for EastEnders.
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#74 |
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They had no choice but to end it though. Sam Womack quit because she hated the story and because she only had two months left of her current contract they had no choice but to write her out. The story couldn't have continued to run without Ronnie being there.
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#75 |
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I can see Tess having a big say in who they get so Vernon will be on a short list.
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