Sensational ratings for Eastenders, its best share in almost two years. Also up from mondays episodes against all expectations. The BBC has learnt something really important the last few days, they now know that if you promote a show like EE non stop during every junction for 3 days with radio trails, the ratings go up about a million week on week. So hopefully they can do this kind of promotion for EE every couple of months. Its ratings now make Coro and Emmerdale look like the second rate flagging soaps that they are.
Poor rating for Chelsea v Athletico. 4.1million must be the lowest average for a British involved champions league semi final ever. No wonder viewers are deserting Itvs coverage in droves when they only have about 3.2minutes of actual analysis in their final 20mins of coverage [the rest was adverts and promos for other shows]. Big drop as expected for Jamaica Inn, a niche dark drama which was never going to appeal to the OAPs. It got an audience for the first episode when people didnt know it was dark and miserable, but once they saw it, a third abandoned it.
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