If people think the News at 10 starting 2 minutes late is bad, you should look at australian TV. Channel's 7 and 9 deliberately overrun their big programmes so thatviewers don't channel hop once the show is over because another channel began their show 5/10 minutes early. My Kitchen Rules and The Block both should run 7.30-8.30, its not uncommon for the 8.30 drama to now begin at 8.50. Likewise the 7.30 show can often begin at 7.40 if the news overruns and Home and Away lasts for 35 minutes as it is split into 4 sections.

Good Morning Britain's only chance of success is to become must see TV, engage interaction from viewers and become more integrated into the ITV network. If you look at australian breakfast TV every couple of months big international stars perform outdoor concerts in Sydney in front of a live audience, and the whole show becomes dedicated to the act. They also have live shows in different locations again in front of viewer audiences. The weather presenters don't just present from studios, roof tops or on a good day a garden centre, they become the roving reporter showing different parts of the country (maybe not possible in UK winters but very much possible in summers). The shows run 7 days a week, and tend to have 2 main presenters with a newsreader and sports reporter also based in the studio doing monday-friday and then a different set of hosts saturday-sunday, and when a main presenter leaves often someone from the weekend line up replaces them with an unknown joining the weekend line up meaning no viewer backlash over people parachuted in on large salaries. There is very much a place for commercial breakfast television in the UK, the content on BBC Breakfast is largely bland and safe, there just needs to be a revolution away from Daybreak's celebrity obsesed content and there needs to be events to draw viewers back in.

You obviously like him a lot it would seem.
Not sure that a word that must have been used many times in British tv programs seen in these countries can be considered so bad - but I dont really know the context as I suspect you dont either.

How about a puppet rat !!!

Anyone going to predict Jamaica Grimms rating.

It may surprise us all by heading up but I reckon it will be just over 2.8 million.

Channel 7's Sunrise (the top breakfast show) cash giveaway is $10,000 given away from the cash cow (a man in a cow suit) that has become an extended part of the sunrise family. Perhaps Roland the Rat should return, maybe it will get back those many viewers lost to CBBC, CITV, and Milkshake!!!

The news items today wont have helped but you could argue if 4.4m saw it out last night there is no reason why they would not return for the last part. I would still bet on a drop though. I will say 3.9m.

Ah !!! - your going for the intellectual audience.

We dont live in the 1980s anymore. Back then, a puppet like Roland Rat was okay. There were only 3 channels back then anyway so there wasnt much choice. Nowadays having a puppet on a mainstream channel's flagship breakfast tv show would be very lame. The critics would have a field day, the viewers would abandon the show. GMB is destined to fail, everything revealed about it so far such as "more news coverage"/"more focus on content" etc is exactly what was being said about Daybreak before its launch in 2010. We know how that worked out...

The damage to Good Morning Britain has already been done. The bbc leaking that Susanna Reid is getting paid £1million [even if its not true] has already put a negative spin on the show. People are willing for it to fail due to that big price tag. Also BBC News website had an article yesterday about how celebs earning big money dont work out in breakfast tv, in a nicely disguised attack of Good Morning Britain. The damage has already been done, even before its launch. Just watch it fail just like its predecessor. Theres no way the mainstream 50+ year olds will tune over to GMB, and without their support, theres no way GMB will make any inroads ratings-wise. It's a lost cause, how on earth can they compete against a show which is getting 58% shares among the biggest demographic? They wont be able to compete, and the younger viewers they would need to make up for the shortfall in the older demo are interested in other things these days at that time like radio and online. It's a no-hoper this GMB, an absolute lost cause and waste of commercial money and talent. The BBC is too powerful these days for a little company like Itv to take it on in news coverage and breakfast tv. I predict within 12months, the situation wont be any different to what is happening right now.

But you thought the 1st ep would only get 3m

Australian breakfast TV is a carbon copy of the Today Show and Good Morning America in terms of style and content, Good Morning Britain could go down that route but would It be worth the cost for ITV?

Of course it's not worth the cost. It's not cheap hosting big live gigs/concerts at breakfast time with big name stars. In fact, this would probably repel the mainstream 50+ year old audience anyway so what's the point of doing it? The ratings would probably go down as viewers interested in news switch to BBC Breakfast for it while Itv shows One Direction singing some crap songs. In this day and age, that isnt going to work on British tv.

Yes I got that wrong, I'm working tomorrow so I'll not see the ratings till after six but I'm hoping for a drastic drop as I win a takeaway from the oh if it's near 3 million.

I predict Jamaica Inn will get about 3.9million and win its slot. I dont expect the drop to be anywhere near as big as what it experienced yesterday.

Exactly this, Daybreak V1 was good, polished and represented a departure from GMTV which was in decline, the press were out to get it but it settled in alright in the end and did offer something different to Breakfast and the windows/balcony made the set look modern. The 'something cool' segment was before I headed to sixth form and if nothing else became part of my routine. GMB needs to do something to hook the whole family having breakfast in- There are worrying signs though, the logo looks like a year 3 ICT project and the fact that Kate Garraway, Richard Arnold and Ross King are hanging about suggests to me no matter how much ITV bang on, they still wish they hadn't let go of GMTV, despite it not working in its later years :/

Not sure 3.9m would win the slot either.

Oh, it definitely will. Law and Order uk has been struggling to get 3.9million against non-drama opposition. It will drop tonight now it actually faces some half-decent competition, probably down to around 3.5m. Trust me on this, I know Im right. 3.9m will be enough to win the slot which is what matters the most.

You bang on about the older demographic, but they're also the least profitable, hence Daybreaks target focus of housewives with children and I imagine that will carry over to GMB, as with the rest of the ITV daytime output.

4.4 million stayed with "Jamaica Inn" it shouldn't really experience a 500k drop.

I never said it should have a puppet.

GMB is destined to fail because breakfast TV is all about habit, having 5 presenting line ups in as many years on ITV1 in a morning makes the situation worse not better. Whether it is a better show or not, it still won't beat BBC1 in a morning, whose content is safe and bland. Only creating must see, appointment television will it have a chance to. The only promising thing I have heard about Good Morning Britain is that they have consulted with US breakfast shows which is a much more competitive commercial market and Good Morning America has in recent years increased its viewers at the expense of NBC's today

Sammy Jamaica Grimm was never going to be half decent competition,

Rowan, I have a feeling Jamaica Inn will win the drama battle tomorrow. The first episode had major sound problems, but the second apparently had the sound problems sorted out so viewers will be more likely to stick with the third episode. Also it has had lots of coverage on BBC News bulletins today which will have helped increase promotion for tonight's episode.

Has EastEnders been promoted on BBC News yet by the way? Not seen it so far personally but if the ratings uptick remains, would be nice to see a segment on BBC news about the EE storyline.

The same promo has been running all day though - didnt somebody say there was a new one due today?

Law and Order has been getting above 4m when not facing Line of Duty, and this number is likely to be reduced by the fact an extra 1.2m watch the Saturday encore screening. So its hardly struggling to get 3.9m


The 50+ audience is not desirable to advertisers, so if something pulls in numbers from key demos then that is a success. Plus with the right act Sunrise on Channel 7 can get over 400,000 viewers (higher than its average of around 320,000). So if its profitable for them to do it for 400,000 viewers of course it would be profitable for GMB if it had say 800,000 viewers

I think he was joking, no need for one of your press releases.

Talking about your press releases, are you going to be issuing one every time someone dares to say ITV may pick up at least 1 more viewer, because you've posted basically the same over the top post 10 times already tonight.