I was looking at photos of the four of them at the desk, and I was thinking disciplinary hearing.

Not that I've ever had one, of course.

Yeah, I really liked Charlotte. In fact I preferred Charlotte and Sean to Susanna and Ben.

I don't know about that, showbiz news has been a part of ITV breakfast since the original Good Morning Britain. There's certainly an audience out there who want a fairly brash breakfast show which features the news, but not in enormous depth, and accompanies it with plenty of lifestyle features and stuff they can talk about in work later. It's a perfectly valid form of television, just like you can have a range of different newspapers. I agree that the competitions are rubbish, though.


Hvaing recorded both shows yesterday to spool through I'd say both Breakfast and Good Morning Britain were pretty equal when it came to that, both had reporters on the phone at 6am and both had pictures by 7am. Breakfast had a full live report at 7.30 while Good Morning Britain waited until 8am, seemingly because GMB doesn't have an extended bulletin at 7.30. If Yorkshire did have a report, they certainly didn't show it in the local bulletins before 8am.


Yes, the main point of Good Morning Britain at the moment is to re-emphasise the value of ITV breakfast and just make it credible as an alternative. Daybreak was a soiled brand and it could never get a foothold because people just associated it with failure. If ITV can give over the message they're worth looking at at breakfast, can hold onto Daybreak's audience and maybe lure a couple of hundred thousand over, that will be a success. It's just about being competitive.

For what it's worth, it's not really aimed at me but I thought it was OK for what it was. It's too busy, I didn't really see the point of having three people read the news and it seems a bit awkward as to when the news actually ends and the features begin, it needs to be signposted a bit better. There were too many items and too much stuff on screen, graphics overload, which looks bizarre compared to Breakfast which just has the clock and that's it. Heaven knows what it looks like on a kitchen portable.


I dunno, probably fewer times than you've told us he's going to. Are you his agent? You seem to be looking forward to his posts.

I gave GMBH another go today, I do quite like it! However the moment the awful Richard Arnold appeared I switched off.

I agree with the idea that it doesn't need to launch with a high rating, it's where it sits once the show is established

Agree, I like the show. A HUGE improvement on Daybreak... but I find Richard Arnold and Ross King irritating, which is when I'll flick over to Sky news Sunrise.

#GoodMorningBritain launched with 0.80m/20.3% yesterday, above the Daybreak average of 0.6m. @BBCBreakfast averaged 1.50m/35.8%.

So it's still Daybreak? Are they still doing the Hollywood celebrity fluff?

That is not bad at all. Cue 5000 posts on how it is a flop...

Its a complete joke.
They might as well just put GMTV back with Andrew Castle And Fiona
they dragged out Dr Hillary who started on the sofa then standing right by the desk talking to the presenters like he was giving a lecture.

Never had a facelift Ross is another relic that needs sacking along with Richard Arnold

Give it a rest mate

There will always be celebrity fluff, there has been for years and years. Its just the amount of time spent on screen discussing it which is the problem.

That's a good start for Good Morning Britain re 0.80

He can't - it gives meaning to his life.

Post No 1
Its a flop !!!!

Pretty much what I thought really some initial boost there - but pointless going on about it now as we will know nothing about where its going to average for weeks if not months.

HA!

Yep bang on what I thought it would get. It would never launch with over 1 million. The true test as you say will be in weeks and months to see if it stabilises or drops.

Slot averages for breakfast TV are almost meaningless. Reach figures would be more helpful.

BBC Breakfast benefits from averages as it has a higher OAP audience who aren't just dipping in before going off to work/school and watch for longer.

Overnights.tv ‏@overnightstv 1m
ITV's new dark drama #Prey, with the excellent #johnsimm, started with stellar 5.98m/26.2% at 9pm http://www.overnights.tv

The first morning of Daybreak in September 2010 averaged one million viewers to the BBC's 1.4 million but the audience quickly fell away and towards the end was little more than 500,000.

About as expected for GMB, certainly nowhere near Breakfast but if it resonates with viewers it will build slowly over time.

The balance of content is about right, but the main problem at the moment is the 'coming up' promos yesterday were all about 1D, and day about whether Zac Efron is single. More items need to be promoted, otherwise it seems a whole show is dominated by a 2 minuite Richard Arnold interview. Quite how he, Kate Garraway, Ross King and Dr Hilary have survived yet again is beyond me.

Hang on when Daybreak started 800,000 was considered a flop and Daybreak didn't fall that low for months after it started, so it definitely is a humdinger of a flop

I was spot on with my Prey prediction but not sure its a grower. Still with BBC not competing at all it probably will be.

Great share but a lower raw figure than I was expecting. Overnights.tv excludes +1 iIRC?

Not surprising in the face of not much competition and following a sustained promo campaign - but it was very much Line Of Duty-lite … Having said that, by ITV's standards, it was outstanding!

Why should the demo matter? If ITV get their required demos good for them. And according to Radio Times BBC Breakfast has a reach of 7.5m, Daybreak had a reach of 2.5m. So your theory doesn't really ring true.

Now you mention it I think you are right so it will probably be c6.5m+

Daybreak dropped to 0.6m less than two months after it launched, although it later recovered to around 0.8m mark.

It wasn't really a disaster with Chiles and Bleakley, that was just the press stirring things up. The most successful era of Daybreak was right at the start where it was averaging 800,000 viewers and even hit a million viewers at one point. Then with Kate Garraway and Dan Lobb it dropped to 700,000. With Lorraine and Aled it was getting 600,000 viewers.

They should have ignored all the negative press and stuck with Chiles and Bleakley.