I see GMB arrival a bit like a boat being launched in the water; The boat is launched, the water is displaced fluctuating to start with, but then settling. I can see GMB eventually settling (if they make small changes to improve it) to around 800k.

With all the official ratings in, here is how Daybreak's last week fared versus BBC Breakfast, includes +1:

21/04 - 295k (10.3%) vs 1.07m (30.5%)
22/04 - 475k (14.2%) vs 1.43m (36.6%)
23/04 - 574k (15.7%) vs 1.48m (35.7%)
24/04 - n/a (no rating for Daybreak)
25/04 - 561k (15.5%) vs 1.48m (35.8%)

UK TV Ratings ‏@TVRatingsUK 3h
#GoodMorningBritain averaged 0.61m/15.7% yesterday whilst @BBCBreakfast drew 1.52m/36.7%. Both were up 40k on last Friday's breakfast shows.
9:42 AM - 3 May 2014 ·

I wonder why ITV bother. If they cant do it properly dont do it at all. All their breakfast offeirngs have been cheap tripe with endless ad breaks and competitions.

BBC success with Breakfast is its simplicity. You tune in- get the news- turn off and go to work,

could GMB be rescued by having like a really fit version of Mad Lizzie:? Maybe like one of the girls inthe Call on Me video?

Not a very nice share for GMB. Its frustrating that they still include the carp that is Ross King segment and Andi Peters 'wheel of fortune'. They still don't learn that bringing back the GMTV castoffs is potentially putting off viewers to start with.

All they need is a big story to break, meaning more viewers watch the Breakfast shows and attract those who might not have watched before. But first the need to get rid of the waste of spaces, only then can a go Breakfast show become an excellent one.

Susanna Ried's career will not go down the pan if this doesn't work out, she is journalist, so can join ITV News as a newsreader if necessary. Although I hope ITV stick with her and don't give in to negative press.

I think GMB needs a watercooler moment that makes national headlines ie. an interview on the show which makes the show seem credible and more people will tune in. I think the vision so far is great. Don't mess with it producers. Your efforts will be rewarded in the event of a breaking news story.

Daybreak had to go when you look at those ratings.

But had they not messed with it so much perhaps ratings wouldn't have gone so low?

If GMB settles around 800k it will be at the same level Adrian & Christine were sacked from Daybreak for failing!

Thanks for that Neil. There are big changes in total audience there from week to week.

No. That's because GMTV had Mr Motivator but one small 5 minute feature can bring only so much as later on Breakfast was winning. When Breakfast Time started it had The Green Goddess, that didn't help ratings when TVam started winning.


The watercooler moment was the launch. To be more credible GMB would need to ditch the fluff. Ditching the fluff however means potentially losing the viewers that prefer fluff over the news led BBC Breakfast.

A lot of people seem to say this but Pointless has already been on for something like 3 years and is still rating well. How long did Weakest link last on BBC1?

What makes you think that. If there were a big breaking news story people would just flock to Breakfast surely?

His column in The Sun comes across as somebody annoyed at the situation for being blown out of proportion.

Of course it is a shock that a middle-aged, Conservative leaning person with previous form for saying offensive things should be in trouble.

I love spelling mistakes and in this case so appropriate - RK and AP certainly do stink the place out.

Pointless is doing well but I always worry about shows being on without breaks losing their ratings potency. Hasn't happened yet for them of course.

Tbh however good it could be, GMB will never overtake Breakfast simply because its been on years and is successful, people get stuck in their ways, and it goes on until 9.25am, whereas GMB ends a 8:30am and so the audience building from that end jump to Breakfast which is still on air.

But in my case it was on purpose.

I'm surprised ITV haven't got Philip Schofield in on the act, bringing his ego along with him.

All shows lose ratings potency sooner or later. Might as well make the most of Pointless' ratings power right now while it's popular. If they keep having long breaks, the BBC would eventually regret not having taken advantage of it when it was popular. The Chase will lose popularity too, probably around the same kind of time as Pointless, but Itv will end up regretting not having aired as many episodes as the BBC did with Pointless when it was at the peak of its popularity.

Pointless is actually airing 6 days a week right now and it is more popular now than it's ever been before [share-wise]. So having these long runs and all these episodes havent harmed it. In fact, it's done the opposite and the constant episodes of it day to day have helped increase exposure of the show to more people which has ended up boosting its ratings.

Breakfast v Good Morning Britain
week commencing 28 April 2014

Mon 28 - 1.50m (35.8%) v 0.80m (20.3%) inc +1, 0.77m (19.6%) exc + 1
Tue 29 - 1.51m (35.6%) v 0.74m (18.1%) inc +1, 0.71m (17.5%) exc + 1
Wed 30 - 1.56m (38.9%) v 0.64m (16.7%) inc +1
* highest rating of April 2014 for Breakfast
Thu 01 - ~1.6m* v 0.74m inc +1
Fri 02 - 1.52m (36.7%) v 0.61m (15.7%) inc +1
Average - 1.53m (36.6%) v 0.71m (17.8%) inc +1

* Figure given to nearest 0.1m by Bushmills. For the weekly average I have conservatively assumed 1.55m for Breakfast on Thursday. Both shows rated relatively strongly that day, so I have further assumed an above-average total TV audience for Thursday, and therefore shares of 36.0% and 18.0% (inc +1) for the rival broadcasts.

Breakfast v Daybreak
same week last year - week commencing 29 April 2013

Mon 29 - 1.47m (34.5%) v 0.70m (17.4%) exc +1
Tue 30 - 1.57m (35.3%) v 0.70m (16.4%) exc +1
Wed 01 - 1.62m (37.0%) v 0.75m (17.8%) exc +1
Thu 02 - 1.52m (35.2%) v 0.77m (18.5%) exc +1
Fri 03 - 1.64m (35.1%) v 0.72m (16.0%) exc +1
Average - 1.56m (35.4%) v 0.73m (17.2%) exc +1

Sources: DS, UK TV Ratings, Screenwatch, Broadcast, MediaGuardian, MediaTel, Bushmills, thread archive

When you take +1 into account (it added +4% to the audience on Monday and Tuesday of this week) GMB has averaged about -50k or -7% less this week than its predecessor Daybreak year-on-year, but is level or at worst fractionally down in share. (The total morning TV audience is about -0.2m down on the equivalent week in 2013, to around 4.2m during Breakfast 's slot and 4.0m during GMB 's which finishes earlier.)

Breakfast is down no more than -30k (-2%) in audience and is at least one share point to the good due to fewer people watching TV.

Does anyone know what ratings Sunrise is getting and if there has been any increase recently?

True, and yet it still manages to be warm and informal enough not to be offputting. Its managed to get a good balance over the years. Just makes it all the more harder for ITV to make inroads against and to establish its own brand-especially as the brand keeps changing its name.

Poor old Philip he does not get much screentime these days does he? - at least not on my telly.

I thought the "experts" had told us the move to Manchester was going to kill Breakfast stone dead - actually thats probably when ITV had the best chance to make some inroads into their audience.

Its gorgeous today in the midlands(no cloud where I am at all)-if its the same all over the country that could result in lower figures tonight.