When I read the Telegraph on my iPad Air, every now and then the appstore pops up with minibattle hd. I don't think this happens by tapping an advert but maybe my fingers are hovering too close. An annoying pita.

What's the deal, is it just me?

It's a long running problem with a particular ad company apparently - it's happened on DS a lot and it happens a lot with other sites. As yet, nobody seems to have fixed it.

Just like we use Adblock as an addon in firefox and chrome, you can use Weblock in iOS.
It does all your browsers, I use Chrome mostly on iOS.
http://www.weblockapp.com/