This will be used throughout the series 
Team Fusion, post at 9pm.
Team Fusion, post at 9pm.
Team Fusion - Presentation Thread
Team Fusion’s Pitch –
Replenish – Healthy Alternative Fast Food Business
http://i1068.photobucket.com/albums/...ps7a199783.jpg – shop front billboard design.
http://i1068.photobucket.com/albums/...ps5b5d9952.png - official logo.
http://i1068.photobucket.com/albums/...psa9eee476.jpg - poster
http://replenish14.weebly.com/ - website.
Hello, we are Team Fusion, we consist of me (our project manager), Eliza, Tomi and another team member who was supposed to work with us but hasn’t actually showed up Myk. Team Fusion decided to turn our shop unit into an upmarket and classy healthy food place called Replenish. The simple concept of Replenish is to provide healthy food, drinks and to allow the customers to buy their own fruit and veg and design their own smoothies to promote healthy eating and also encourage people to keep fit and healthy. Replenish has a target audience of course, those people on diets or those people who prefer to lead a more healthier lifestyle than most with more exercise and more healthier food. The food Replenish provides (healthy breakfasts and deserts) is set to be the healthy alternatives for the intended target audience to such fast food places doing the same kind of food like McDonalds breakfast menu and Frankie & Benny’s breakfast menu, which both serve incredible fattening breakfast and deserts food, most of which will not be favourable to our target audience. We plan to make money from the money made from customers buying the fruit and veg, the food which is being prepared for them and the smoothies they design and pay for themselves, but also by investors and advertising. I'll now hand you over to our team member Eliza to deliver the next part of our pitch.
Replenish – Healthy Alternative Fast Food Business
http://i1068.photobucket.com/albums/...ps7a199783.jpg – shop front billboard design.
http://i1068.photobucket.com/albums/...ps5b5d9952.png - official logo.
http://i1068.photobucket.com/albums/...psa9eee476.jpg - poster
http://replenish14.weebly.com/ - website.
Hello, we are Team Fusion, we consist of me (our project manager), Eliza, Tomi and another team member who was supposed to work with us but hasn’t actually showed up Myk. Team Fusion decided to turn our shop unit into an upmarket and classy healthy food place called Replenish. The simple concept of Replenish is to provide healthy food, drinks and to allow the customers to buy their own fruit and veg and design their own smoothies to promote healthy eating and also encourage people to keep fit and healthy. Replenish has a target audience of course, those people on diets or those people who prefer to lead a more healthier lifestyle than most with more exercise and more healthier food. The food Replenish provides (healthy breakfasts and deserts) is set to be the healthy alternatives for the intended target audience to such fast food places doing the same kind of food like McDonalds breakfast menu and Frankie & Benny’s breakfast menu, which both serve incredible fattening breakfast and deserts food, most of which will not be favourable to our target audience. We plan to make money from the money made from customers buying the fruit and veg, the food which is being prepared for them and the smoothies they design and pay for themselves, but also by investors and advertising. I'll now hand you over to our team member Eliza to deliver the next part of our pitch.
With Replenish promoting healthy eating and more energetic and healthier lifestyles, it would become a favourable invest by higher authorities, especially as the government are also trying to get the public fitter than they’ve ever been before and we also wouldn’t be afraid to gain sponsors from other companies to advertise in exchange for investors. Our own advertising campaign would attract customers with special uniforms being worn showing the ‘Replenish’ logo, the front of the shop unit itself and possibly posters and leaflets being handed out promoting the healthier place and also a healthier lifestyle. Obviously, our colour scheme is green and white, and this is what the whole shop would look like when decorated up, green and white. We would promote our business locally by creating fliers, banners and posters to hand around the local community, starting with the local popular businesses nearby and also pushing leaflets through people’s letterboxes. This advert campaign would be best to be launched just after the New Year, as this is the peak time for being wanting to begin to start eating healthily due to New Year’s Resolutions, but can work in any other times of the year with people dieting for different reasons such as summer holidays, weddings and Christmas.
Here's the tour of the shop:
http://shapeupcity.files.wordpress.c...picture-51.png
As you walk through the front door the first thing you see is the smoothie bar, which is circular in shape and is located in the centre of the shop unit, with tables for customers dotted around the room. The reason the smoothie bar is in the middle is to make sure customers are made well aware of it as we’d suspect that the smoothie bar would need the most promotion as it’s the thing the customers would least go for, so having it be the first thing they see when they enter is good as it makes it more likely that they’ll decide to buy their own smoothie this way.
http://www.streetdirectory.com/stock...ood_counter_2/
Running along the back wall is the food counter, where customers will order their food to be consumed on or off premises. This needs a lot of space as its where food will be prepared and ordered by the customers, and is the main area of the store. The reason its situated there is because it’s clearly visible by the customers when they sit down in the seating area, again making them more likely to buy things from there and consume them, making more money overall for the business.
http://www.theballoontree.co.uk/perc...img4544-ck.jpg
Running along the opposite wall to the food counter is the fruit and veg shelves, which will face the food counter for the reasoning of customers being urged to buy their own fruit and veg to create their own healthy recipes at home. This is also better situated as it looks more stylish and eye appealing due to the lovely colours from the fruit and veg, meaning decoration can be toned down a bit more due to the fruit and veg adding a unique feature to the shop unit, which is also saving money.
http://shapeupcity.files.wordpress.c...picture-51.png
As you walk through the front door the first thing you see is the smoothie bar, which is circular in shape and is located in the centre of the shop unit, with tables for customers dotted around the room. The reason the smoothie bar is in the middle is to make sure customers are made well aware of it as we’d suspect that the smoothie bar would need the most promotion as it’s the thing the customers would least go for, so having it be the first thing they see when they enter is good as it makes it more likely that they’ll decide to buy their own smoothie this way.
http://www.streetdirectory.com/stock...ood_counter_2/
Running along the back wall is the food counter, where customers will order their food to be consumed on or off premises. This needs a lot of space as its where food will be prepared and ordered by the customers, and is the main area of the store. The reason its situated there is because it’s clearly visible by the customers when they sit down in the seating area, again making them more likely to buy things from there and consume them, making more money overall for the business.
http://www.theballoontree.co.uk/perc...img4544-ck.jpg
Running along the opposite wall to the food counter is the fruit and veg shelves, which will face the food counter for the reasoning of customers being urged to buy their own fruit and veg to create their own healthy recipes at home. This is also better situated as it looks more stylish and eye appealing due to the lovely colours from the fruit and veg, meaning decoration can be toned down a bit more due to the fruit and veg adding a unique feature to the shop unit, which is also saving money.
Thank you for listening to our pitch on the healthy food store 'Replenish'. We hope you recognize the hard work put into this pitch by the majority of our team, and hopefully get on board with our unique and clever idea. Our idea appeals to a wide range of the market, with a very large portion of the popular wanting to get fit and healthy, so we hope you recognize this and choose us to be the winner of this task. Thank you, and any questions, please feel free to let Team Fusion know so we can answer them..
Hello,
We've decided to do our brochure/website on the West Midlands as we felt there was a lot to say about it.
Here is our link to our website! http://westmidlandsapprentice.weebly.com/
We all contributed and did different pages. We hope you like it!
We've decided to do our brochure/website on the West Midlands as we felt there was a lot to say about it.
Here is our link to our website! http://westmidlandsapprentice.weebly.com/
We all contributed and did different pages. We hope you like it!
