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why doesnt UK use on air-on sale?


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Old 18-05-2014, 21:33
zeebre12
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I was just thinking what's the difference between Australia where songs are released on air-on sale,in Australia it not like the US where airplay/streaming is counted..in Australia its just sales..why doesn't it work in the UK..is the UK the only country where there is held back releases..in Ireland the only held back releases are from UK artists,but even now Rita Ora and ed sheer an got released a few weeks ago..
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Old 18-05-2014, 21:39
Eric_Blob
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Yeah, the UK is one of the only countries in the entire world to do this, but even here a lot of songs go for download straight away (mainly ones from US/International artists though).

I'm not really sure why. I guess here a high peak position is valued by record companies more than high sales, so they repress songs to debut as high as possible, even if it means lower overall sales.

This will be more difficult to do when streaming takes over.
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Old 19-05-2014, 23:49
Zeb Atlas
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I think the reason why the UK still has 'held back' releases is that if a single doesn't have a high chart position the media are keen to label it as a flop and it is unlikely to get much radio airplay. Charts are also used heavily for Music TV playlists. I don't think that other countries pay much attention to their charts as the UK does.

One of the most significant examples was Lady Gaga's 'Born This Way' which would have probably reached no.1 if it was held back but only made no.3 which made the whole era seem like a flop compared to the previous album which had 4 no.1s. Britney also did really badly out of OAOS releases.
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Old 20-05-2014, 10:48
SexiRokStarr
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I think the reason why the UK still has 'held back' releases is that if a single doesn't have a high chart position the media are keen to label it as a flop and it is unlikely to get much radio airplay. Charts are also used heavily for Music TV playlists. I don't think that other countries pay much attention to their charts as the UK does.

One of the most significant examples was Lady Gaga's 'Born This Way' which would have probably reached no.1 if it was held back but only made no.3 which made the whole era seem like a flop compared to the previous album which had 4 no.1s. Britney also did really badly out of OAOS releases.
Tbh I think that was more to do with Born This Way being released on a Friday.
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