Originally Posted by
Residents Fan:
“Behold! Joss Stone's "Baby Baby Baby", the most career-stopping music video since "Rock Me Tonite" : http://www.youtube.com/watch?v=9s6WHJWdD9U”
OMFG.
You can see what it was going for, but it crosses *way* over from being a tongue-in-cheek celebration of female empowerment to being... genuinely sadistic if not psychotic.
You get the impression *it* thinks it's funny, like one of those moments where one person in a group takes the banter *way* over the line but doesn't realise it or see a problem... oblivious to the fact that the laughter has become more awkward then died off altogether and the rest of the group is standing in disbelief that their friend has just outed themselves as a psycho.
If it went much further, it'd be like one of those American documentaries on sadistic female serial killers that Quest repeats endlessly on saturday nights.
Wikipedia claims that the video was produced by Stone herself without help from EMI. Which explains the not-quite-right, slightly home-made feel, but- more seriously- shows what happens when you take the record company PR filter out of the equation.
For all that PR types (rightly) get stick for being w*****s, you do get the impression that they would have seen exactly how badly this came across (if only because they were detached enough from its actual production to see it with fresh- and shocked- eyes).
