[quote=Markynotts;73329353]Considering they are the two biggest soaps up against each other, the ratings for both are respectable following another hot and sunny day. Unfortunately EE has a tough time this week with the various clashes.[/QUOTE]
Eastenders has had a battering from all angles for several years. From Emmerdale clashes, BGT clashes, its own bosses at times, BBC bosses messing around with its repeat, its omnibus, its scheduling and generally taking it for granted. The result is not that its not capable of getting big figures on occasion, but that its lost many remnants of being regular must see tv and that its loyal core audience has been shaken down to Emmerdale levels.
ITV on the other hand-apart from odd blips- have treated Coronation Street with the respect it deserves. It goes largely unchallenged in its slots and therefore less of its audience have reason to lose touch with it-even if quality rises and falls like other soaps.