Originally Posted by MattN:
“A record 34.65m Germans watched Sunday's World Cup final win on national television.
It beat the previous record of 32.57m set by the semi-final between Germany and Brazil.
The number, which does not include the many millions who watched the match in bars and open-air public viewings, represents a market share of 86.3%, according to broadcast data figures.”
Wow!
Originally Posted by cylon6:
“A stat from Samuel.
"BBC beat ITV by 4.2 to 1 yesterday. This is ITV's smallest margin of defeat for World Cup final since 1998!"”
Thanks cylon6. I'm going to be worrying about Samuel's cat all day now.
Originally Posted by H of De Vil:
“Its a wonder anyone watches ITV at all. The unpopular Adrian Chiles on ITV and the ad free BBC on the other side. The BBC is already one step ahead on ITV.”
It's not as if the itv broadcast was overloaded with adverts. Or that the BBC's coverage was immune from criticism. The likes of Lawro for example isn't everyone's idea of a great co-commentator. I find him to be an immeasurably better pundit than co-commentator.
Originally Posted by H of De Vil:
“However despite only getting 2.9m I bet nothing else would have got higher than that if ITV didn't simulcast the final. I imagine they still made a profit.”
For sure they wouldn't have rated anywhere near as well otherwise. The chance to advertise during a big event like the World Cup final with the likely demos is a very attractive opportunity that doesn't come along very often.
Originally Posted by
ChrisE:
“I don't understand why itv in wrong, they rebranded themselves as itv some time ago.
http://www.itv.com/presscentre/
Is it just another case of 'forum knicker twisting', I think either 'itv' or 'ITV' is acceptable.
”
Well exactly. It's hardly being derogatory. Personally don't like that it was rebranded to itv and feel it looks poor on air, but for the sake of forum debate it's really not an issue.