Originally Posted by NeilVW:
“I think more people have missed their medication.
welshfoxy was saying 24m TV sets 'viewed' the Olympics. cylon6 corrected this, as it was 24m+ people (I assume we're talking about the Opening and Closing Ceremonies, which averaged 24.46m and 24.24m officially).
There were 2.03 TV sets per UK household in 2003 (approx. 51.6m sets), declining to 1.83 in 2012 (approx 49.6m sets). Interesting that it went down.
http://www.bbc.co.uk/news/entertainment-arts-21828961
http://www.barb.co.uk/resources/tv-f...ownership?_s=4”
“I think more people have missed their medication.

welshfoxy was saying 24m TV sets 'viewed' the Olympics. cylon6 corrected this, as it was 24m+ people (I assume we're talking about the Opening and Closing Ceremonies, which averaged 24.46m and 24.24m officially).
There were 2.03 TV sets per UK household in 2003 (approx. 51.6m sets), declining to 1.83 in 2012 (approx 49.6m sets). Interesting that it went down.
http://www.bbc.co.uk/news/entertainment-arts-21828961
http://www.barb.co.uk/resources/tv-f...ownership?_s=4”
TV ratings haven't been given as household ratings since TAM was used to measure ratings in the fifties and sixties I think.
BARB ratings are always given as people not households since it started in 1981. So 24m means 24m people for the opening/closing ceremonies, not households. And that was the peak rating for The Olympics.
So it's basically wrong to use households instead of people when talking about BARB ratings.




