Originally Posted by wizzywick:
“Predictable reply as usual from yourself Andy. I didn't say ITV should have covered it extensively, I said that they should have covered the afternoon event - it was done after an hour. If they had done that that would have been fine.”
But what would have been the point of what would appear to be a token hour of coverage? Everyone interested would have already switched to the Beeb, anyone not wouldn't want to see it. You end up with what happened in the Jubilee in 2002 when ITV had a World Cup match in the morning so didn't start their coverage until after twelve o'clock, when the Beeb had been on since 9am. Of course, everyone interested had already started watching it on the Beeb so nobody switched over and it got a tiny audience. And again, why not suggest ITV show the Cenotaph? That's quite short, is at a time when they tend not to show anything else of interest and is just as moving as the D Day commemorations. What's the difference?
Originally Posted by SamuelW:
“Itv Encore is being very heavily publicised. Its being promoted on non Itv channels. Will be interesting to see how the Broadchurch repeats rate from tomorrow onwards.”
The promotion for ITV Encore has indeed been enormous, the billboard I go past on the way to work that always has a Sky advert on features ITV Encore, it's being advertised in all the ad breaks on Sky One I've seen and there's a wraparound advert on The Guardian today. They're certainly not going for a soft launch. And yet I still wonder if the general audience knows what the difference is between that and ITV3. Mind you, I doubt many people know what the difference is between Sky One and Sky Atlantic.
Originally Posted by
Joe40:
“Not impossible that Soccer Aid will go to penalties. After what happened in the tennis, there'll be street riots if they throw it on ITV4 
”
Pretty sure Soccer Aid wouldn't have gone to penalties, who actually wins it if of totally minimal importance. One reason why they presumably didn't want to overrun the tennis into the programme is that obviously the build-up is just as important as the match itself. In many ways the match is the least important part of the whole event, the whole point of it is to get all the celebrities together and talk to them. That's why kick-off is two hours into the programme.
Originally Posted by cylon6:
“Yes the news about the Newark by-election would have added some viewers, and once again extra viewers went to Breakfast and not Good Morning Britain.”
With respect to the ITV audience, anyone interested in the Newark by-election is absolutely not going to tune into Good Morning Britain expecting extensive coverage. It was a by-election, with a fairly obvious winner to boot. Pretty sure the only viewers genuinely interested in that who don't normally watch the news already at breakfast time lived in Newark.
Originally Posted by H of De Vil:
“It does look low, although perhaps some thought it was a rpt? Its bordering into the territory of late daytime.”
Of course, the repeat of last week's episode had finished less than three hours before. I think that's the earliest Countryfile has been on since it moved to primetime five years ago. May have been better off just dropping it for a week (though the weather didn't help).
I used to like the Canadian Grand Prix because for many years it was the only Grand Prix ITV showed entirely in primetime (the US Grand Prix didn't follow until a while into their contract and the others were all over by 7pm at the latest), which meant Corrie would have to move and therefore in turn BBC1 had to move everything around to avoid Corrie, leading to some very weird junctions.
