Originally Posted by lewiep93:
“UK TV Ratings @TVRatingsUK 2m
A clash with Emmerdale meant EastEnders slipped to 4.68m/24.1% last night. The Yorkshire soap meanwhile averaged 5.82m/31.7% over the hour.
Ouch! Knew that would happen. Unsurprisingly, low ratings all round last night it seems.
UK TV Ratings @TVRatingsUK 1m
Away from BBC1 and ITV, BBC2's #Springwatch came out top with 2.31m/11.8%, followed by doc #WelcomeToRio (1.82m/8.9%).
UK TV Ratings @TVRatingsUK 6m
A new series of @BBCOne's #CelebrityMasterchef kicked off last night with 4.42m/21.6%, yesterday's most watched in the 9pm hour.
Good for Masterchef. Really enjoyed it last night and I'm liking all the contestants this year.”
Not sure what you can do about Emmerdale. Its like a thorn lurking in the background waiting for when Eastenders to get a bit of air in it so it can rush on and burst it. And even though ED is effectively sacrificed by ITV its not really losing out at all. Anything beginning with a 4 for a soap is dreadful and it must be pretty soul destroying for the Eastenders hierarchy.
Ideally Eastenders would want the relatively free run that Coronation Street gets to nurse itself through the quieter periods. Not sure what schedule would give it that luxury though but- ITV wont leave it alone as things stand.