I can only seriously see one of three teams winning this - Brazil (3/1), Argentina (4/1), and Spain (13/2), with Uruguay (30/1) and Germany (7/1) as the dark horses if a surprise happens, so I'll definitely be backing Uruguay at e/w.
Messi (8/1) is my tip to be top goalscorer - Argentina are in a rather benign group, and have a very presentable route to the final. he rather confusingly still gets a lot of criticism for his supposed failure at international level, but if my stats are correct he has 21 goals in his last 23 international games. I've also got a bet on Neymar, and e/w bets on Lukaku (33), Benzema (28), and Teofilo Gutierrez (80/1)
I'm also gonna do a huge group winner accumulator on all the seeded teams except England's group which I'm staying well clear of, for betting purposes. and I'll also be betting daily on the games.