Microsoft may not keep the Nokia brand much longer it seems.
Microsoft is permitted to continue using the Nokia brand on Lumia devices for 18 months from the closing date of the acquisition i.e. through to November 25 2015; on Nokia X devices until December 31 2015; and on other mobile phones until April 25 2024. However, what is worth noting on this documentation, under ‘Strategy & planning’, is where it states: “Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.” The language is not explicit, but it suggests that Microsoft plans to start using its own brand on new devices sooner than the trademark licenses for the Nokia brand expire, perhaps even on the next handset that it launches. This makes sense, given that the company would not reasonably wait until the day that the Nokia trademark licence expires to make that change.
http://www.neowin.net/news/leaked-do...ia-acquisition
Microsoft is permitted to continue using the Nokia brand on Lumia devices for 18 months from the closing date of the acquisition i.e. through to November 25 2015; on Nokia X devices until December 31 2015; and on other mobile phones until April 25 2024. However, what is worth noting on this documentation, under ‘Strategy & planning’, is where it states: “Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.” The language is not explicit, but it suggests that Microsoft plans to start using its own brand on new devices sooner than the trademark licenses for the Nokia brand expire, perhaps even on the next handset that it launches. This makes sense, given that the company would not reasonably wait until the day that the Nokia trademark licence expires to make that change.
http://www.neowin.net/news/leaked-do...ia-acquisition