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How long will Microsoft keep the Nokia brand? Not that long by the looks of it...
Everything Goes
13-06-2014
Microsoft may not keep the Nokia brand much longer it seems.

Microsoft is permitted to continue using the Nokia brand on Lumia devices for 18 months from the closing date of the acquisition i.e. through to November 25 2015; on Nokia X devices until December 31 2015; and on other mobile phones until April 25 2024. However, what is worth noting on this documentation, under ‘Strategy & planning’, is where it states: “Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.” The language is not explicit, but it suggests that Microsoft plans to start using its own brand on new devices sooner than the trademark licenses for the Nokia brand expire, perhaps even on the next handset that it launches. This makes sense, given that the company would not reasonably wait until the day that the Nokia trademark licence expires to make that change.

http://www.neowin.net/news/leaked-do...ia-acquisition
finbaar
13-06-2014
I will admit to not getting the love for Nokia but many people do feel it or at least have felt it. As Microsoft do not have any reputation for hardware they risk losing goodwill. They perhaps should have used both names but really pushed the Lumia brand into peoples minds. Maybe make all their hardware Lumia.
!!11oneone
13-06-2014
The best thing to do would keep launching as Nokia Lumia, then quietly drop the Nokia bit.
ash45
13-06-2014
Originally Posted by !!11oneone:
“The best thing to do would keep launching as Nokia Lumia, then quietly drop the Nokia bit.”

i agree with you that sort of like sony did with ericsson and the xperia line of phones eventually just dropped the ericsson part when the sony/ericsson partership stopped but kept the xperia part

Ash
Everything Goes
11-09-2014
The end is neigh! The Nokia and Windows Phone brands will cop it before Christmas!


Quote:
“Microsoft is planning to stop using the Nokia and Windows Phone brands this holiday season in its marketing materials. GeeksOnGadgets has obtained an internal Microsoft document that details the company's guidelines for its own brands, and The Verge can confirm the material is authentic and accurate. "As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign," reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.”

http://www.theverge.com/2014/9/10/61...s-phone-brands
Everything Goes
21-10-2014
So it begins....


Microsoft started dropping hints about its plans to kill off the Nokia and Windows Phone brands last month, and now the company is ready to make it official. Microsoft Lumia is the new brand name that takes the place of Nokia for the software maker. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks.

http://www.theverge.com/2014/10/21/7...nd-replacement
david16
21-10-2014
Will the OVI store remain, if rebranded?

It would be shocking if you can't download updates to an S40 handset any longer.
secretmsgs
21-10-2014
They should just keep nokia brand and try using old phones designs eg 3310 into new designs in a shape of smartfones with bigger screen.
Stig
22-10-2014
Nokia Lumia becomes Microsoft Lumia

http://www.pcpro.co.uk/news/391327/e...icrosoft-lumia
david16
23-10-2014
Microsoft have certainly wasted no time in shutting down customer's Nokia accounts without giving Nokia phone customers any warning whatsoever.

Tried to check an e-mail on my Nokia Asha 300 phone yet got Network unavailable.

A total disgrace really.
Stig
23-10-2014
Originally Posted by david16:
“Microsoft have certainly wasted no time in shutting down customer's Nokia accounts without giving Nokia phone customers any warning whatsoever.

Tried to check an e-mail on my Nokia Asha 300 phone yet got Network unavailable.

A total disgrace really.”

Are you sure it's not an unrelated issue?
jabbamk1
23-10-2014
Microsoft Lumia Smartphone Shipments

Q3 2014 - 9.3m (+5.7% YOY)
--------------------------------------
Q2 2014 - 7.9m (+6.8% YOY)
Q1 2014 - 7.1m (+26.8% YOY)
Q4 2013 - 8.2m (+86.4% YOY)
Q3 2013 - 8.8m (+203% YOY)
Q2 2013 - 7.4m (+85% YOY)
Q1 2013 - 5.6m (+179% YOY)

As you can see, Lumia smartphone shipments started off quite low in 2011 and 2012 with yearly sales of 13.4m in 2012. In 2013 that number increased to 30m and so far in 2014 sales are at 24.3m after 9 months. Growth has slowed and even though sales will be up YOY in 2014, Lumia Windows Phone will be losing more and more market share due to stagnated growth.

The ASP of the Lumia smartphone brand is $264 per unit in Q3 2014.

It'll be interesting to see how the Lumia brand grows moving into 2015 and if leadership under Microsoft can cause growth in line with the smartphone industry. The smartphone industry is expected to grow by ~25% this year and Microsoft Lumia is estimated to grow by under 15%. Not good.
Everything Goes
24-10-2014
Here is some pictures of the phones without the Nokia branding.

http://www.theverge.com/2014/10/24/7...lumia-official
Everything Goes
03-11-2014
More detailed pictures of the Lumia with Microsoft branding. Loos like the RM-1090 will be the first one.

http://www.engadget.com/2014/11/03/microsoft-rm-1090/
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