https://www.youtube.com/watch?v=sMuRb5niCr8

very nice like africa 2010 this is just as good much better than bbc who agrees this is catchy

I agree it's better than BBC's. There's another thread on this though http://forums.digitalspy.co.uk/showthread.php?t=1971299

Why are ITV holed up in some studio beside the beach, instead of at the game?

The same reason that the BBC are, as you'll see later.