Originally Posted by Jimmy_McNulty:
“The commentary on ITV4 has been so bad in terms of content and also audio quality I actually wouldn't care if the World Cup lost FTA status and Sky bought the rights, at least they would actually do things properly and not half assed.”
Someone mentioned in another thread if Sky could ever have the rights to the world cup.
Many said no because it has to be on FTA.
But I can't see a reason why Sky couldn't have the rights and make it available on FTA Freeview channels. They could make two available during the world cup or other sporting events on the 'special' list.
Unfortunately I believe ITV have the rights for the next two world cups.