Originally Posted by Benllech:
“You missed my point.
The audience share has dropped in correlation with viewing figures, however despite the fragmentation of the audience share the soaps still look strong in comparison to the other shows on at that time as they still register significantly large percentages. Unless they are facing a real big-hitter like the World Cup for instance.
As for the next ten years it is hard to say conclusively what way soaps will go, but I agree with you that quality has dropped over said timescale.”
Well said
Originally Posted by Hildaonpluto:
“THIS^
I think some have a tendency to overplay the change in viewing habits card which obscures the underlying longterm trend.
At its most politely put soaps may be on their way to being a spent force.”
How can they be on their way to being a spent force when week in week out they top the viewing figures? there is no danger of them slipping off the radar for the foreseeable.
Someone posted data yesterday in the TV Ratings thread which showed EastEnders averaging over one million hits per episode on iplayer. Nothing else comes close to that. Perhaps some of you are underestimating the huge shift in viewer trends because that sort of data puts EastEnders well ahead of Corrie in terms of overall viewership reach. The days of sitting around with the family watching soaps are over. People have busier and more active lives in 2014 than they did in 1994. Why do you think TV On Demand is so popular?
You can't dismiss the change in viewer trends just because it doesn't suit a crisis agenda.
Further more, both Corrie and EastEnders have/had huge amounts of money invested into new sets to keep them on the air for at least another two decades. The Elstree Studio complex is being completely remodelled around the new EastEnders set. The BBC can't show any more commitment than that.