Bumping for task.
The DS Apprentice - Team Aptitude
5 of 5
Why did we choose NATALIA KILLS?
For this task, Team Aptitude has chosen Natalia Kills as the act to represent the UK in Eurovision 2015. Natalia Kills is an English recording artist who was born in Bradford and attended the London Academy of Music and Dramatic Art. We feel that this experience and knowledge of the music industry will benefit the United Kingdom as, no doubt, Natalia Kills can sing well; however, she can also give an entertaining performance, something the Eurovision Song Contest thrives on.
We have chosen this act because we feel Natalia Kills can embrace the theatrical and entertainment aspect of the competition, while also delivering her best vocals to ultimately give a riveting and stunning performance that will no doubt receive the twelves that we as a team expect. This is further exemplified when we consider the fact that Natalia’S debut album was well received, with two of the singles selling over 750,000 copies across Europe. The album, was mainly dance and R&B infused pop. Her second album took a change of direction, being more inspired by rock tinged pop, the album which spawned our Eurovision single.
Natalia Kills also an artist will be able to use the Eurovision Song Contest as an opportunity to capitalise on the enormous publicity as a way to further her own music career. This can be shown when up to 180 million people watched the Eurovision Song Contest of 2014. While Natalia Kills may have had limited success at the minute, this is sure to change when she does compete. Another example is the 2014 entry Molly, who after the competition had her single place in 8 different countries charts.
We therefore know that Natalia Kills is the right choice for us as team to make; she would be able to sing and entertain her place all the way to the top of the Eurovision ranking making her the sixth winner the UK has had.
Why did we choose ‘TROUBLE’?
The song we have chosen for Natalia Kills to perform is ’Trouble’
We have chosen this song for multiple reasons. We know it would translate well in the finals of the song contest, due to it having an anthemic sound – able to lift people’s spirits and feelings. This is beneficial as we feel it would firstly, result in a lighter atmosphere in the audience at the contest as people enjoy the song and secondly, translate better to viewers who vote, hence a better placing. The 90's influenced rock-pop, mid tempo song will also appeal to a large range of people, as it is while not entirely indie, something more different and unique as opposed to the mainstream pop culture. It’s something edgy, different, but with mass appeal.
The song is also quite catchy thus helping the act place higher. If it is largely catchy, voters will be able to remember the song and artist, the time phone lines open. The fact that it is moderately upbeat would serve a main purpose of just to let the viewers have fun and enjoy it. Thus, the entertaining aspect can definitely be delivered with this song.
The song has also received generally favourable reviews from critics, with one example being ‘Idolator editor Sam Lansky was very positive about Trouble, favouring the anthemic sound, which he described as evoking the catalogue of English indie rock band Florence and the Machine.’, also being called by other critics ‘a bonafide radio hit to be’, and ‘the defining anthem’.
Team Aptitude therefore knows that this song would do well at the contest with the main factors considered e.g. mid-tempo, anthemic and catchy. Natalia’s sound is also quite popular as of current, with similarly styled artists The 1975, Lana Del Rey, Haim, and Marina and The Diamonds are all widely popular: we hope this will reflect on the competition.
PUBLIC RELATIONS IN EUROPE
Whilst on tour with Katy Perry, Natalia will appear on morning talk shows in the countries visited. These are all countries which vote during the Eurovision Song Contest, therefore will show her as a great performer and build a fan base over there. The dates range from February to March, which is a close enough time to the contest to be remembered, but not so close so as she is overworked. Appearing on the talk shows will mean she gets to perform to the audience, whilst also hopefully coming across as likeable as that is a big part of any singer’s success.
On 20th April, on iTunes, Natalia will release a free single of the week across Europe to promote her to the general public. Those who may not watch morning talk shows, or visit Katy Perry concerts. The single of the week will be: 'Saturday Night’ and will show her as a credible singer-songwriter with an edge. We feel this song is perfect as it is already well received, and is something that has mass appeal whilst remaining credible.
Then the following week on the 28th April, ‘Trouble’ will be released for the general public to buy. It will have been available for pre-order from the 15th March, so as to enjoy maximum pre orders from the concerts. It will be released to radios, and music video stations alike, so as to get maximum airplay, and she will visit some European radios whilst on the tour. We want Natalia to get maximum exposure, as those who put in the work, often get rewarded. The song hopefully will do well in the charts, as this can often mean people will vote for her. The song will receive extra push in Austria, Belgium and Germany, where her songs have previously charted within the top 20. The chart recognition will hopefully send her into the competition with some extra hype.
The artist will do interviews in magazines, about how excited/grateful she is for the concert, and we will try and make her seem down to earth and humble. We will try to keep her quirkiness and eccentricity. We think the fact that she sings about her past legal issues is something different, edgy, but not to frown down on as she experienced a tumultuous youth but still became a successful artist. We want her to be true to herself, but to appeal to those who hear/see her being interviewed.
PUBLIC RELATIONS IN THE UK
In the UK, we’re planning to give the song a big push, as UK success can give Kills momentum in the actual contest. We’re going to get the song playlisted on Radio One and Two, and we know it will as BBC/Radio One are big supporters of the ESC, with Scott Mills and Graham Norton being UK representatives, and also having given Molly big support due to her appeal but lack of success. ‘Trouble’ will be marketed to both as it has a crossover appeal; it’s still cool and credible however, meaning it should gain success. She will do interviews on breakfast shows on both stations, as well as Capital, and she will appear on “My Playlister” as a guest celebrity.
In the UK the song will be able to purchase for 59p on the iTunes store. This also means that people will be more likely to buy the single as they will see it as a ‘bargain’, since the usual songs are 99p. We also hope to give our poster an advertisement on iTunes.
SOCIAL MEDIA
To take advantage of social media, Natalia will be uploading a cover every week, for 6 weeks before the show, changing songs up to make them different and unique. These will be songs that influence her or she enjoys. For example: Gwen Stefani’s “What You Waiting For?” and Hole’s “Celebrity Skin”. Other artists could include Kate Bush, Prince and Freddie Mercury.
On Twitter, Natalia will launch a campaign called #Natalia4Euro. This is where everyone in the audience tweets with the hashtag, and at the end of the show, one person (with a partner) will get to come backstage to meet Katy and Natalia. This is often done at many shows as on The Wanted’s tour for example, Elyar Fox, a virtually unknown support act did the same thing. This will then create hype on twitter towards Natalia. This is a plausible thing that can happen, as the artist do meet and greats at the end of a show anyway with backstage passes etc.
To create word of mouth style hype, we will be creating an official, verified Team Natalia account. People that she has supported in the past, we would be asking them to give her a shout out, so that their followers will follow her. That includes: will.i.am, Fergie, Katy Perry, Ke$ha, Robyn, Kelis, and Bruno Mars. We will also ask the label’s clients to shout her out. That includes: Ellie Goulding, Far East Movement, Jessie Ware, La Roux. She would also ask those who she’s collaborated with/her friends in the industry. This is basically: Angel Haze, Billy Kraven, the members of LMFAO, Willy Moon, Nina Sky, Kat Graham, Haim, Peaches, Avicii, David Guetta, Akon and Madonna. The account would then post pictures and videos of Natalia’s preparations for Eurovision, tour footage and more.
POSTER
Our official poster will appear on social media, and on the Eurovision, BBC, Radio 1 websites. We feel that it is professional, and incorporates the text of the album, and the collage feel of the album . This shows consistency!
It will also appear on iTunes as an advertisement.. This will help to attract and advertise those who would like to purchase the song. It’s also a place to add interest.
For this task, Team Aptitude has chosen Natalia Kills as the act to represent the UK in Eurovision 2015. Natalia Kills is an English recording artist who was born in Bradford and attended the London Academy of Music and Dramatic Art. We feel that this experience and knowledge of the music industry will benefit the United Kingdom as, no doubt, Natalia Kills can sing well; however, she can also give an entertaining performance, something the Eurovision Song Contest thrives on.
We have chosen this act because we feel Natalia Kills can embrace the theatrical and entertainment aspect of the competition, while also delivering her best vocals to ultimately give a riveting and stunning performance that will no doubt receive the twelves that we as a team expect. This is further exemplified when we consider the fact that Natalia’S debut album was well received, with two of the singles selling over 750,000 copies across Europe. The album, was mainly dance and R&B infused pop. Her second album took a change of direction, being more inspired by rock tinged pop, the album which spawned our Eurovision single.
Natalia Kills also an artist will be able to use the Eurovision Song Contest as an opportunity to capitalise on the enormous publicity as a way to further her own music career. This can be shown when up to 180 million people watched the Eurovision Song Contest of 2014. While Natalia Kills may have had limited success at the minute, this is sure to change when she does compete. Another example is the 2014 entry Molly, who after the competition had her single place in 8 different countries charts.
We therefore know that Natalia Kills is the right choice for us as team to make; she would be able to sing and entertain her place all the way to the top of the Eurovision ranking making her the sixth winner the UK has had.
Why did we choose ‘TROUBLE’?
The song we have chosen for Natalia Kills to perform is ’Trouble’
We have chosen this song for multiple reasons. We know it would translate well in the finals of the song contest, due to it having an anthemic sound – able to lift people’s spirits and feelings. This is beneficial as we feel it would firstly, result in a lighter atmosphere in the audience at the contest as people enjoy the song and secondly, translate better to viewers who vote, hence a better placing. The 90's influenced rock-pop, mid tempo song will also appeal to a large range of people, as it is while not entirely indie, something more different and unique as opposed to the mainstream pop culture. It’s something edgy, different, but with mass appeal.
The song is also quite catchy thus helping the act place higher. If it is largely catchy, voters will be able to remember the song and artist, the time phone lines open. The fact that it is moderately upbeat would serve a main purpose of just to let the viewers have fun and enjoy it. Thus, the entertaining aspect can definitely be delivered with this song.
The song has also received generally favourable reviews from critics, with one example being ‘Idolator editor Sam Lansky was very positive about Trouble, favouring the anthemic sound, which he described as evoking the catalogue of English indie rock band Florence and the Machine.’, also being called by other critics ‘a bonafide radio hit to be’, and ‘the defining anthem’.
Team Aptitude therefore knows that this song would do well at the contest with the main factors considered e.g. mid-tempo, anthemic and catchy. Natalia’s sound is also quite popular as of current, with similarly styled artists The 1975, Lana Del Rey, Haim, and Marina and The Diamonds are all widely popular: we hope this will reflect on the competition.
PUBLIC RELATIONS IN EUROPE
Whilst on tour with Katy Perry, Natalia will appear on morning talk shows in the countries visited. These are all countries which vote during the Eurovision Song Contest, therefore will show her as a great performer and build a fan base over there. The dates range from February to March, which is a close enough time to the contest to be remembered, but not so close so as she is overworked. Appearing on the talk shows will mean she gets to perform to the audience, whilst also hopefully coming across as likeable as that is a big part of any singer’s success.
On 20th April, on iTunes, Natalia will release a free single of the week across Europe to promote her to the general public. Those who may not watch morning talk shows, or visit Katy Perry concerts. The single of the week will be: 'Saturday Night’ and will show her as a credible singer-songwriter with an edge. We feel this song is perfect as it is already well received, and is something that has mass appeal whilst remaining credible.
Then the following week on the 28th April, ‘Trouble’ will be released for the general public to buy. It will have been available for pre-order from the 15th March, so as to enjoy maximum pre orders from the concerts. It will be released to radios, and music video stations alike, so as to get maximum airplay, and she will visit some European radios whilst on the tour. We want Natalia to get maximum exposure, as those who put in the work, often get rewarded. The song hopefully will do well in the charts, as this can often mean people will vote for her. The song will receive extra push in Austria, Belgium and Germany, where her songs have previously charted within the top 20. The chart recognition will hopefully send her into the competition with some extra hype.
The artist will do interviews in magazines, about how excited/grateful she is for the concert, and we will try and make her seem down to earth and humble. We will try to keep her quirkiness and eccentricity. We think the fact that she sings about her past legal issues is something different, edgy, but not to frown down on as she experienced a tumultuous youth but still became a successful artist. We want her to be true to herself, but to appeal to those who hear/see her being interviewed.
PUBLIC RELATIONS IN THE UK
In the UK, we’re planning to give the song a big push, as UK success can give Kills momentum in the actual contest. We’re going to get the song playlisted on Radio One and Two, and we know it will as BBC/Radio One are big supporters of the ESC, with Scott Mills and Graham Norton being UK representatives, and also having given Molly big support due to her appeal but lack of success. ‘Trouble’ will be marketed to both as it has a crossover appeal; it’s still cool and credible however, meaning it should gain success. She will do interviews on breakfast shows on both stations, as well as Capital, and she will appear on “My Playlister” as a guest celebrity.
In the UK the song will be able to purchase for 59p on the iTunes store. This also means that people will be more likely to buy the single as they will see it as a ‘bargain’, since the usual songs are 99p. We also hope to give our poster an advertisement on iTunes.
SOCIAL MEDIA
To take advantage of social media, Natalia will be uploading a cover every week, for 6 weeks before the show, changing songs up to make them different and unique. These will be songs that influence her or she enjoys. For example: Gwen Stefani’s “What You Waiting For?” and Hole’s “Celebrity Skin”. Other artists could include Kate Bush, Prince and Freddie Mercury.
On Twitter, Natalia will launch a campaign called #Natalia4Euro. This is where everyone in the audience tweets with the hashtag, and at the end of the show, one person (with a partner) will get to come backstage to meet Katy and Natalia. This is often done at many shows as on The Wanted’s tour for example, Elyar Fox, a virtually unknown support act did the same thing. This will then create hype on twitter towards Natalia. This is a plausible thing that can happen, as the artist do meet and greats at the end of a show anyway with backstage passes etc.
To create word of mouth style hype, we will be creating an official, verified Team Natalia account. People that she has supported in the past, we would be asking them to give her a shout out, so that their followers will follow her. That includes: will.i.am, Fergie, Katy Perry, Ke$ha, Robyn, Kelis, and Bruno Mars. We will also ask the label’s clients to shout her out. That includes: Ellie Goulding, Far East Movement, Jessie Ware, La Roux. She would also ask those who she’s collaborated with/her friends in the industry. This is basically: Angel Haze, Billy Kraven, the members of LMFAO, Willy Moon, Nina Sky, Kat Graham, Haim, Peaches, Avicii, David Guetta, Akon and Madonna. The account would then post pictures and videos of Natalia’s preparations for Eurovision, tour footage and more.
POSTER
Our official poster will appear on social media, and on the Eurovision, BBC, Radio 1 websites. We feel that it is professional, and incorporates the text of the album, and the collage feel of the album . This shows consistency!
It will also appear on iTunes as an advertisement.. This will help to attract and advertise those who would like to purchase the song. It’s also a place to add interest.
PERFORMANCE
The performance will start off with a black and white skyscraper outline in the background. As the music starts, Natalia Kills will start singing while two dancers dance in front of her. The man comes and interacts with her symbolising that they are also in love, and she watches them whilst in pain. She will be wearing a black and white elegant dress. The remaining three people will be comprised of backup singers for the additional vocals littered throughout the song. Once the brief pause arrives in the middle of the performance, the stage will turn completely dark, and once the song continues, it will be revealed to show Natalia Kills in a red and black short dress and the female dancer has disappeared, leaving her and him alone. She will then sing with him turning in circles, with fire shooting up from around them as their platform slowly lowers.
CLOTHING DURING PERFORMANCE
Beginning Dress
Final Dress
TOUR
Natalia Kills will embark on a promotional tour in order to promote her appearance on the 2015 Eurovision contest. This tour is composed of 25-30 minute segment as an introductory act to Katy Perry's Winter 2015 European tour. Natalia will be the opening act for 16 of Katy Perry's concerts, in 16 of Europe's largest cities. Each of the concerts that Natalia is opening in will take place in a different country.
This tour will kick off on February the 16th and conclude on March the 22nd. This is very advantageous to our chances this year because the Eurovision contest will start on the 19th of May, less than 2 months after the tour concludes. Hence, Natalia will still be on everyone's radars and will be riding a huge momentum. Due to Katy Perry's massive appeal and popularity, we expect this promotional tour to throw Natalia's name out there as a legitimate force to be reckoned with in next year's contest. Being associated with an international icon such as Katy Perry, or receiving some sort of an endorsement from her, will benefit Natalia tremendously given how Katy Perry's fan base in Europe (and the rest of the world for that matter) is gigantic.
The tour is very plausible, as mentioned before, in our social network strategy, Natalia has supported some major artists (Kelis, Robyn, The Black Eyed Peas, Bruno Mars and Katy Perry again for example). Also mentioned in the social network strategy is the Twitter competition, which will allow two fans to meet Natalia and Katy, in addition to other meet and greats. This is also very plausible as it has been done at a lot of concerts before, and Katy will be meeting fans with backstage passes anyway!
As previously mentioned, Natalia's set list will include approximately half a dozen songs and will last between 25 and 30 minutes. Natalia will kick off the concert with "Saturday Night", followed by "Kill My Boyfriend" and "Wonderland", two songs from her previous album (Perfectionist), she will then conclude the mini-concert with "Marlboro Lights", followed by "Boys Don't Cry", and finally, her submission to next year's Eurovision contest, “Trouble", which also happens to be the name of her album.
Setlist:
- Saturday Night
- Kill My Boyfriend
- Wonderland
- Marlboro Lights
- Boys Don't Cry
- Trouble
The following is a list of Katy Perry's concert where Natalia will perform as the opening act. The list will include the time, date, city, country and Arena. It's interesting to note that though Katy Perry may have more than one concert in a certain country, Natalia will only open the concert in ONE of those concerts. Thus, she'll perform one concert per country only, listed below.
Dates:
1) Monday 16-02-2015
20:00
Barcelona, Spain
Palau Sant Jordi
2) Friday 20-02-2015
20:00
Lyon, France
La Halle Tony Garnier
3) Saturday 21-02-2015
20:00
Milan, Italy
Mediolanum Forum
4) Monday 23-02-2015
20:00
Prague, Czech Republic
O2 Arena Prague
5) Tuesday 24-02-2015
20:00
Krakow, Poland
Kraków Arena
6) Thursday 26-02-2015
20:00
Vienna, Austria
Stadthalle Vienna
7) Friday 27-02-2015
20:00
Bratislava, Slovakia
Slovnaft Arena
8) Sunday 01-03-2015
20:00
Zürich, Switzerland
Hallenstadion Zürich
9) Monday 02-03-2015
20:00
Munich, Germany
Olympiahalle Munich
10) Wednesday 04-03-2015
19:00
Antwerp, Belgium
Sportpaleis Antwerp
11) Saturday 07-03-2015
20:00
Herning, Denmark
Jyske Bank Boxen
12) Monday 09-03-2015
19:00
Amsterdam, Netherlands
Ziggo Dome
13) Sunday 15-03-2015
20:00
Riga, Latvia
Arena Riga
14) Wednesday 18-03-2015
20:00
Helsinki, Finland
Hartwall Arena
15) Friday 20-03-2015
20:00
Oslo, Norway
Telenor Arena
16) Sunday 22-03-2015
20:00
Stockholm, Sweden
Ericsson Globe
The performance will start off with a black and white skyscraper outline in the background. As the music starts, Natalia Kills will start singing while two dancers dance in front of her. The man comes and interacts with her symbolising that they are also in love, and she watches them whilst in pain. She will be wearing a black and white elegant dress. The remaining three people will be comprised of backup singers for the additional vocals littered throughout the song. Once the brief pause arrives in the middle of the performance, the stage will turn completely dark, and once the song continues, it will be revealed to show Natalia Kills in a red and black short dress and the female dancer has disappeared, leaving her and him alone. She will then sing with him turning in circles, with fire shooting up from around them as their platform slowly lowers.
CLOTHING DURING PERFORMANCE
Beginning Dress
Final Dress
TOUR
Natalia Kills will embark on a promotional tour in order to promote her appearance on the 2015 Eurovision contest. This tour is composed of 25-30 minute segment as an introductory act to Katy Perry's Winter 2015 European tour. Natalia will be the opening act for 16 of Katy Perry's concerts, in 16 of Europe's largest cities. Each of the concerts that Natalia is opening in will take place in a different country.
This tour will kick off on February the 16th and conclude on March the 22nd. This is very advantageous to our chances this year because the Eurovision contest will start on the 19th of May, less than 2 months after the tour concludes. Hence, Natalia will still be on everyone's radars and will be riding a huge momentum. Due to Katy Perry's massive appeal and popularity, we expect this promotional tour to throw Natalia's name out there as a legitimate force to be reckoned with in next year's contest. Being associated with an international icon such as Katy Perry, or receiving some sort of an endorsement from her, will benefit Natalia tremendously given how Katy Perry's fan base in Europe (and the rest of the world for that matter) is gigantic.
The tour is very plausible, as mentioned before, in our social network strategy, Natalia has supported some major artists (Kelis, Robyn, The Black Eyed Peas, Bruno Mars and Katy Perry again for example). Also mentioned in the social network strategy is the Twitter competition, which will allow two fans to meet Natalia and Katy, in addition to other meet and greats. This is also very plausible as it has been done at a lot of concerts before, and Katy will be meeting fans with backstage passes anyway!
As previously mentioned, Natalia's set list will include approximately half a dozen songs and will last between 25 and 30 minutes. Natalia will kick off the concert with "Saturday Night", followed by "Kill My Boyfriend" and "Wonderland", two songs from her previous album (Perfectionist), she will then conclude the mini-concert with "Marlboro Lights", followed by "Boys Don't Cry", and finally, her submission to next year's Eurovision contest, “Trouble", which also happens to be the name of her album.
Setlist:
- Saturday Night
- Kill My Boyfriend
- Wonderland
- Marlboro Lights
- Boys Don't Cry
- Trouble
The following is a list of Katy Perry's concert where Natalia will perform as the opening act. The list will include the time, date, city, country and Arena. It's interesting to note that though Katy Perry may have more than one concert in a certain country, Natalia will only open the concert in ONE of those concerts. Thus, she'll perform one concert per country only, listed below.
Dates:
1) Monday 16-02-2015
20:00
Barcelona, Spain
Palau Sant Jordi
2) Friday 20-02-2015
20:00
Lyon, France
La Halle Tony Garnier
3) Saturday 21-02-2015
20:00
Milan, Italy
Mediolanum Forum
4) Monday 23-02-2015
20:00
Prague, Czech Republic
O2 Arena Prague
5) Tuesday 24-02-2015
20:00
Krakow, Poland
Kraków Arena
6) Thursday 26-02-2015
20:00
Vienna, Austria
Stadthalle Vienna
7) Friday 27-02-2015
20:00
Bratislava, Slovakia
Slovnaft Arena
8) Sunday 01-03-2015
20:00
Zürich, Switzerland
Hallenstadion Zürich
9) Monday 02-03-2015
20:00
Munich, Germany
Olympiahalle Munich
10) Wednesday 04-03-2015
19:00
Antwerp, Belgium
Sportpaleis Antwerp
11) Saturday 07-03-2015
20:00
Herning, Denmark
Jyske Bank Boxen
12) Monday 09-03-2015
19:00
Amsterdam, Netherlands
Ziggo Dome
13) Sunday 15-03-2015
20:00
Riga, Latvia
Arena Riga
14) Wednesday 18-03-2015
20:00
Helsinki, Finland
Hartwall Arena
15) Friday 20-03-2015
20:00
Oslo, Norway
Telenor Arena
16) Sunday 22-03-2015
20:00
Stockholm, Sweden
Ericsson Globe
Hi guys!
Excellent pitch as per usual, very well presented and easily understood
Just in regards to the Katy Perry tour, the dates for that tour are between February and March. The Eurovision fever doesn't really kick in till maybe April time? I mean what does Natalia plan to do in the remainder two months to promote herself as she'll only be known by the Katy Perry fans which kind of isolate her from a huge majority? Then she won't really be doing much in Late March/April/May to really pull in her fans. Wouldn't it have been a good idea for her to have a intimate concert as she's already kind of established in some European countries as you've mentioned?
Also in regards to Natalia as a choice, I've seen her interviews and she's really confident, eccentric and has a BIG personality, some of her songs are quite personal and she said in an interview (can't remember which interview) that most of the songs in her 2nd album are related to the "negative experiences" in her life. I'm not sure if she's really "Eurovision" material and I can't really see her being "humble and sweet" as you've stated for her interview tour, she's been compared as the next "Gaga", do you think her fiery attitude in general will put viewers off as she's not massively established for people to "get" her personality like Gaga and people may be put off voting for her?
Excellent pitch as per usual, very well presented and easily understood
Just in regards to the Katy Perry tour, the dates for that tour are between February and March. The Eurovision fever doesn't really kick in till maybe April time? I mean what does Natalia plan to do in the remainder two months to promote herself as she'll only be known by the Katy Perry fans which kind of isolate her from a huge majority? Then she won't really be doing much in Late March/April/May to really pull in her fans. Wouldn't it have been a good idea for her to have a intimate concert as she's already kind of established in some European countries as you've mentioned?
Also in regards to Natalia as a choice, I've seen her interviews and she's really confident, eccentric and has a BIG personality, some of her songs are quite personal and she said in an interview (can't remember which interview) that most of the songs in her 2nd album are related to the "negative experiences" in her life. I'm not sure if she's really "Eurovision" material and I can't really see her being "humble and sweet" as you've stated for her interview tour, she's been compared as the next "Gaga", do you think her fiery attitude in general will put viewers off as she's not massively established for people to "get" her personality like Gaga and people may be put off voting for her?
Originally Posted by aliyah101:
“Hi guys!
Excellent pitch as per usual, very well presented and easily understood
Just in regards to the Katy Perry tour, the dates for that tour are between February and March. The Eurovision fever doesn't really kick in till maybe April time? I mean what does Natalia plan to do in the remainder two months to promote herself as she'll only be known by the Katy Perry fans which kind of isolate her from a huge majority? Then she won't really be doing much in Late March/April/May to really pull in her fans. Wouldn't it have been a good idea for her to have a intimate concert as she's already kind of established in some European countries as you've mentioned?
Also in regards to Natalia as a choice, I've seen her interviews and she's really confident, eccentric and has a BIG personality, some of her songs are quite personal and she said in an interview (can't remember which interview) that most of the songs in her 2nd album are related to the "negative experiences" in her life. I'm not sure if she's really "Eurovision" material and I can't really see her being "humble and sweet" as you've stated for her interview tour, she's been compared as the next "Gaga", do you think her fiery attitude in general will put viewers off as she's not massively established for people to "get" her personality like Gaga and people may be put off voting for her?”
“Hi guys!
Excellent pitch as per usual, very well presented and easily understood
Just in regards to the Katy Perry tour, the dates for that tour are between February and March. The Eurovision fever doesn't really kick in till maybe April time? I mean what does Natalia plan to do in the remainder two months to promote herself as she'll only be known by the Katy Perry fans which kind of isolate her from a huge majority? Then she won't really be doing much in Late March/April/May to really pull in her fans. Wouldn't it have been a good idea for her to have a intimate concert as she's already kind of established in some European countries as you've mentioned?
Also in regards to Natalia as a choice, I've seen her interviews and she's really confident, eccentric and has a BIG personality, some of her songs are quite personal and she said in an interview (can't remember which interview) that most of the songs in her 2nd album are related to the "negative experiences" in her life. I'm not sure if she's really "Eurovision" material and I can't really see her being "humble and sweet" as you've stated for her interview tour, she's been compared as the next "Gaga", do you think her fiery attitude in general will put viewers off as she's not massively established for people to "get" her personality like Gaga and people may be put off voting for her?”
1) To keep in the minds of the Eurovision voters, we hope to really push 'Trouble' as a single. She will be doing radio interviews (albeit some over the phone in more remote countries), but she will put a conscientious effort into making the single a success in those two months so he can ride on the momentum gained during the contest. We also hope that she will do guest performances on shows that they may have in their respective countries.
2) We believe that showing off her personality but being grateful to be there may have been a better phrasing of words. Take Conchita Wurst for example, they have an eccentric image/personality, but the public got behind them, and Austria won. We believe Natalias autobiographical stance is both refreshing and unique, so the viewers will enjoy how she is different to every other contestant. She sure wont blend in!
I hope this has answered your questions. Don't hesitate to ask if you have any more.
Hello, we are Team Aptitude and we are here to present to you our new theme park : Four Nature.
Four Nature Theme Park centres around the four natures of the world : Water, Fire, Earth and Air and attempts to combine these to create a new and unique experience regarding theme parks. What we have developed are four different sections in the park, each section corresponding to one of the four natures, for example a Fire Section, a Water Section etc.
Each section has obvious traits and characteristics of that nature in terms of setting and decor which will be highlighted in the Layout pitch, giving off the sense of four different worlds which people can experience at the same time. Not only that, all the attractions in each section will focus and in some way be related to that nature, for example Rock Climbing walls feature in the Earth section. What this allows is an immense amount of variety to be featured in FourNature Theme Park as it can feature attractions and rides of several different styles while still pertaining to the overall theme of the park.
We also have main ideas we would like to work off for each section which will now be highlighted.
For the Water Section, we envisage several water rides and roller coasters which will be highlighted later, and also we would want to highlight the family aspect of this section, as it can support all ages. This pertains to the actual nature of 'water' itself as friendly and commonly used.
For the Fire Section, we envisage more exhilarating, fast paced and therefore more adult orientated rides. This is due to the aspect of fire and common perceptions of it as dangerous and unsafe. We also would want to appeal to adults and teenagers enough to ensure that there would be enough appeal to this theme park from them. To support children we will be having one attraction though for them in this section ; a Fire Circus.
For the Earth Section, we wanted to go to the core of what 'earth' was about and that included, the underground aspect of 'earth'. We wanted this section to be about new experiences such as mining or rock climbing and as such have a mundane and realistic feel to it.
For the Air Section, we envisaged the 'air' and that included going up as high as possible so flying roller coasters, dropping roller coasters etc. This section is for the thrill seekers, however also suits children due to bungee trampolining etc.
All of the attractions will be explained in more detail further on and we will now move onto the location of Four Nature Theme Park.
Location
We have decided to locate our Park in a place called Bushy Park in London.
Bushy Park, located in London, England happens to be the second largest of London's Royal Parks, spanning an area of 445 hectares which is the equivalent of 1,100 acres. The park, before we turned into in the Four Nature Park, was open to the public. It is located directly north of Hampton Court Palace and Hampton Court Park and it also happens to be near the north side of Kingston Bridge. It is surrounded by Hampton, Hampton Hill, Hampton Wick and Teddington.
We chose this specific location because it embodies two of our main concerns. We wanted our Park to have a nature's feel to it, obviously, considering the theme that we have built it on. With that being said, we didn't want to locate it in a rural area with minimal touristic as well as local attraction. This is why we chose this magical place which happened to be rich with a natural ambiance, yet located in the very busy capital of England, London.
Before we turned Bushy Park into Four Nature Park, it used to be home to Teddington Rugby Club, Teddington Hockey Club, and four cricket clubs. It also included ponds for fishing as well as testing, displaying and modeling boats. Moreover, horse riding was an activity usually practised in this park. It's important to note that Bushy Park used to be a conservation site for Red Deer and Fallow Deer, and we have taken care of that by safely transferring these deer to a different conservatory.
We are very proud to call his magnificent and historical location our home. We plan on taking all the necessary measures to maintain its rich agricultural and natural life, as we had created this park in the first place because we have a deep appreciation for the natural life and all of its elements.
Four Nature Theme Park centres around the four natures of the world : Water, Fire, Earth and Air and attempts to combine these to create a new and unique experience regarding theme parks. What we have developed are four different sections in the park, each section corresponding to one of the four natures, for example a Fire Section, a Water Section etc.
Each section has obvious traits and characteristics of that nature in terms of setting and decor which will be highlighted in the Layout pitch, giving off the sense of four different worlds which people can experience at the same time. Not only that, all the attractions in each section will focus and in some way be related to that nature, for example Rock Climbing walls feature in the Earth section. What this allows is an immense amount of variety to be featured in FourNature Theme Park as it can feature attractions and rides of several different styles while still pertaining to the overall theme of the park.
We also have main ideas we would like to work off for each section which will now be highlighted.
For the Water Section, we envisage several water rides and roller coasters which will be highlighted later, and also we would want to highlight the family aspect of this section, as it can support all ages. This pertains to the actual nature of 'water' itself as friendly and commonly used.
For the Fire Section, we envisage more exhilarating, fast paced and therefore more adult orientated rides. This is due to the aspect of fire and common perceptions of it as dangerous and unsafe. We also would want to appeal to adults and teenagers enough to ensure that there would be enough appeal to this theme park from them. To support children we will be having one attraction though for them in this section ; a Fire Circus.
For the Earth Section, we wanted to go to the core of what 'earth' was about and that included, the underground aspect of 'earth'. We wanted this section to be about new experiences such as mining or rock climbing and as such have a mundane and realistic feel to it.
For the Air Section, we envisaged the 'air' and that included going up as high as possible so flying roller coasters, dropping roller coasters etc. This section is for the thrill seekers, however also suits children due to bungee trampolining etc.
All of the attractions will be explained in more detail further on and we will now move onto the location of Four Nature Theme Park.
Location
We have decided to locate our Park in a place called Bushy Park in London.
Bushy Park, located in London, England happens to be the second largest of London's Royal Parks, spanning an area of 445 hectares which is the equivalent of 1,100 acres. The park, before we turned into in the Four Nature Park, was open to the public. It is located directly north of Hampton Court Palace and Hampton Court Park and it also happens to be near the north side of Kingston Bridge. It is surrounded by Hampton, Hampton Hill, Hampton Wick and Teddington.
We chose this specific location because it embodies two of our main concerns. We wanted our Park to have a nature's feel to it, obviously, considering the theme that we have built it on. With that being said, we didn't want to locate it in a rural area with minimal touristic as well as local attraction. This is why we chose this magical place which happened to be rich with a natural ambiance, yet located in the very busy capital of England, London.
Before we turned Bushy Park into Four Nature Park, it used to be home to Teddington Rugby Club, Teddington Hockey Club, and four cricket clubs. It also included ponds for fishing as well as testing, displaying and modeling boats. Moreover, horse riding was an activity usually practised in this park. It's important to note that Bushy Park used to be a conservation site for Red Deer and Fallow Deer, and we have taken care of that by safely transferring these deer to a different conservatory.
We are very proud to call his magnificent and historical location our home. We plan on taking all the necessary measures to maintain its rich agricultural and natural life, as we had created this park in the first place because we have a deep appreciation for the natural life and all of its elements.
Rides
Water
Master of Water - The biggest roller coaster in the Water section. It is an attraction that mixes many of the thrills of a water ride with those of a roller coaster. It contains many loops, twists and turns, and as you fly through this electrifying ride, water will be splashed on your from all sides and angles. The roller coaster will conclude by flying through a gigantic waterfall that just happens to be the cherry on top of a breath-taking adventure. 12+
Log Flume - Another ride more commonly seen in water parks. This attraction will see people in a seating position on top of seemingly vertical, but actually slightly curved (for safety purposes) log shaped kart. When the fall commences, your heart will drop as well, as you travel on that wet and slippery track. The velocity of your ride will reach its climax during those final seconds right before you're about to fall legs first into the water below this Log Flume. 12+
Rapids - This spectacular ride is guaranteed to not only provide the adrenaline and wetness that the previous two rides provide, but it'll also turn your head turn for over a hundred times! This ride will see people sitting in a circular cart, having to endure the dizziness-inducing rapid waters that carry them along the track. No doubt a thrilling experience for whoever's up for the challenge. 12+
Large and Small Pirate Ships - People will sit in a flawlessly designed pirate ship that'll throw you right into the Carribean world! This ship, however, won't hold its ground for so long, and will start to swing from side to side at an ever-increasing speed. As time passes, the ship will swing farther and farther, and the spread between the right extreme and the left extreme will keep on increasing resulting in a exhilarating experience. Two different ships are available, and they come in two different sizes to accomodate all ages. 12+ and 3+
Assortment of Child Water Rides - In addition to our amazing collection of water rides, we have tailored a specific reportoire of water rides for our younger audience. These three additional water attractions are suited for children aged 4 and come in the shape of boat rides and submarine rides, to name some. 4+
Variety of Water Slides - And if all that wasn't enough, we targeted our less adrenaline-craving customers with just as exciting but definitely less scary common water slides for a variety of ages. These water slides will be end with you splashed inside a pool, for a feeling of refreshment and joy that can only be duplicated inside our water gates! 3+
Baby Sprinklers - We didn't forget about the infants and the little kids that would want to visit our park! A play area for all babies is available which includes everything that you could find in a play ground from plastic mini-slides to swings and many more, all build on a very, very low depth pool. The tiny crowd will definitely consider this attraction their home in our water world! All ages but mostly infants and below 5 - 6 year olds.
Air
Master of Air - The biggest roller coaster in the Air section. Have you ever dreamed of what it was like to fly? Well, we have the answer! In this ride, people will have to be strapped in while standing up, giving them the experience of a bird that is soaring high in the sky. The ride will travel at incredibly high speeds while also maintaining a complex course with twists and turns that include but are definitely not limited to travelling upside down. This one is definitely not for the faint-hearted, and it will be the experience of a lifetime! 12+
Flying Coaster - A different version of our "Master of Air" is a creative experience that sees people being strapped in, fixed in a horizontal position (lying down). After take off, the rollercoaster will fly while you lay there, and admire the beauty of your surrounding .. that is, if you can stop screaming! The roller coaster will then change positions throughout the course, from 'lying down' to a slanted position replicating the "Master of Air" standing position, while then finally returning to the original horizontal position, all that as the coaster travels at very high speeds. 12+
Tilt A Whirl - In a test of courage and endurance, people will be strapped into seats all situated around a 'wheel shaped' coaster. This will then whirl around and travel at high speeds in all directions. This wheel will bring out every ounce of adrenaline in you, providing you with a combination of fear and excitement that you've never experienced before. The question is, are you tough enough to handle it? 12+
Child Bungee Trampolining - Appealing to our younger demographic yet again, we created a chance for the children to experience the 'wind' and 'air' as they travel through the sky with the assistance of a bungee trampoline. These huge trampolines are perfectly built and set up, with maximum elasticity that will really push those on it, no pun intended, to as high of a level as a child can edure! 6+
Airplanes - The babies and the infants will find a place to suit their age in this element as well, because we've created a collection of airplane rides that are suited for children. They will travel at different speeds around a small course, ensuring that these innocent beings experience raw feelings of joy and freedom. 4+
Earth
Master of Earth - The biggest roller coaster in the Earth section. The giant of this section of our park, Master of Earth is your good old rollercoaster... with only one exception. It can travel underground! People will be strapped into a cart and travel on a huge coaster track. However, the carts will be able to travel underground during the course, adding a new layer of excitement and fear, along the twists and turns that accompany any rollercoaster ride. This is yet another creative attraction that will prompt us to stand out from the rest of parks world wide! 12+
Rock Climbers - You either loved this or hated it in gym class, but either ways, it was one heck of a challenge! This attraction is an assortment of rock climbing walls from small children to adults. We have accomodated all ages by varying the difficulty of these walls. The more difficult walls will feature more difficult objectives, for example, ridges instead of the holds that are traditionally used. 6+
Mine Cart - Attracting our younger customers, we created an attraction suited for children. In this activity, the young crowd will be strapped into carts which will then travel at moderate speed through an exciting course, as well as visiting the underground for a short period of time (underground will be lit up) before concluding this ride. 4+
Underground Arcade - Seeing how we've attempted to create most of our attractions as physical and natural based, we didn't forget about those who love some arcade! Several amusement arcade games and fair games will be situated underground, giving them a mundane and earthy feel! 6+
Underground mining - Also directed at the younger crowd, we have set up an underground replica of a mine and hid fake diamonds there! The children will embark on an exciting mission to find and collect these diamonds, and whoever collects the most during one round will receive a gift as a token for his efforts! 6+
Fire
Master of Fire - The biggest roller coaster in the Fire Section. You will definitely be fired up to try this one, pun intended! Participants will be strapped into a coaster and travel on an exhilarating, fast paced track with several bends and turns, steep inclines and drops. If you're wondering about the difference maker between this one and any other rollercoaster, hear this: The coaster will finish by travelling through a ring of fire. 12+
Volcano Rock - I know that we aren't in Nicaragua, but we brought Nicaragua to London! This attraction is a roller coaster that will travel at high speeds and finish by travelling through a volcano which will be lit up with fake lava and lights to give the impression of a very real Volcano. After this ride inside this house of fire, the journey won't end there as the coast will loop the volcano walls quickly until it reaches the bottom where it will exit and finish. 12+
Ring of Fire - I know we've invented some terrifying yet exciting rides, but this one is taking it another level! This particular roller coaster tracks' will form a ring, and consequently, this coaster will travel around the ring consecutively for a good number of laps before stopping and travelling backwards etc. Meanwhile, the ring will light up in a red colour as though it was fire. Make sure you don't have a heavy meal before that one! 12+
Fire Burst - We dare you to look at this one and not shiver! This attraction represents a tall tower that is flawlessly lit and decorated with red to give the impression of fire. It will have seats situated all around it as well. Accordingly, people will be strapped in and travel upwards slowly. Once they reach the very top, there will be a countdown, and breaths will be held, because the seats will drop at a frightening speed, making you scream at the very top of your lungs. 12+
Mini-Fire-Circus - You'd think that we'd have forgotten about our little crowd, but think again! We have designed a remarkable and magical mini fire circus that will engage the audience in a captivating show every few hours! Our performers are guaranteed to dazzle you and impress you with their incredible talent and skills! It's one show you do not want to miss!
Water
Master of Water - The biggest roller coaster in the Water section. It is an attraction that mixes many of the thrills of a water ride with those of a roller coaster. It contains many loops, twists and turns, and as you fly through this electrifying ride, water will be splashed on your from all sides and angles. The roller coaster will conclude by flying through a gigantic waterfall that just happens to be the cherry on top of a breath-taking adventure. 12+
Log Flume - Another ride more commonly seen in water parks. This attraction will see people in a seating position on top of seemingly vertical, but actually slightly curved (for safety purposes) log shaped kart. When the fall commences, your heart will drop as well, as you travel on that wet and slippery track. The velocity of your ride will reach its climax during those final seconds right before you're about to fall legs first into the water below this Log Flume. 12+
Rapids - This spectacular ride is guaranteed to not only provide the adrenaline and wetness that the previous two rides provide, but it'll also turn your head turn for over a hundred times! This ride will see people sitting in a circular cart, having to endure the dizziness-inducing rapid waters that carry them along the track. No doubt a thrilling experience for whoever's up for the challenge. 12+
Large and Small Pirate Ships - People will sit in a flawlessly designed pirate ship that'll throw you right into the Carribean world! This ship, however, won't hold its ground for so long, and will start to swing from side to side at an ever-increasing speed. As time passes, the ship will swing farther and farther, and the spread between the right extreme and the left extreme will keep on increasing resulting in a exhilarating experience. Two different ships are available, and they come in two different sizes to accomodate all ages. 12+ and 3+
Assortment of Child Water Rides - In addition to our amazing collection of water rides, we have tailored a specific reportoire of water rides for our younger audience. These three additional water attractions are suited for children aged 4 and come in the shape of boat rides and submarine rides, to name some. 4+
Variety of Water Slides - And if all that wasn't enough, we targeted our less adrenaline-craving customers with just as exciting but definitely less scary common water slides for a variety of ages. These water slides will be end with you splashed inside a pool, for a feeling of refreshment and joy that can only be duplicated inside our water gates! 3+
Baby Sprinklers - We didn't forget about the infants and the little kids that would want to visit our park! A play area for all babies is available which includes everything that you could find in a play ground from plastic mini-slides to swings and many more, all build on a very, very low depth pool. The tiny crowd will definitely consider this attraction their home in our water world! All ages but mostly infants and below 5 - 6 year olds.
Air
Master of Air - The biggest roller coaster in the Air section. Have you ever dreamed of what it was like to fly? Well, we have the answer! In this ride, people will have to be strapped in while standing up, giving them the experience of a bird that is soaring high in the sky. The ride will travel at incredibly high speeds while also maintaining a complex course with twists and turns that include but are definitely not limited to travelling upside down. This one is definitely not for the faint-hearted, and it will be the experience of a lifetime! 12+
Flying Coaster - A different version of our "Master of Air" is a creative experience that sees people being strapped in, fixed in a horizontal position (lying down). After take off, the rollercoaster will fly while you lay there, and admire the beauty of your surrounding .. that is, if you can stop screaming! The roller coaster will then change positions throughout the course, from 'lying down' to a slanted position replicating the "Master of Air" standing position, while then finally returning to the original horizontal position, all that as the coaster travels at very high speeds. 12+
Tilt A Whirl - In a test of courage and endurance, people will be strapped into seats all situated around a 'wheel shaped' coaster. This will then whirl around and travel at high speeds in all directions. This wheel will bring out every ounce of adrenaline in you, providing you with a combination of fear and excitement that you've never experienced before. The question is, are you tough enough to handle it? 12+
Child Bungee Trampolining - Appealing to our younger demographic yet again, we created a chance for the children to experience the 'wind' and 'air' as they travel through the sky with the assistance of a bungee trampoline. These huge trampolines are perfectly built and set up, with maximum elasticity that will really push those on it, no pun intended, to as high of a level as a child can edure! 6+
Airplanes - The babies and the infants will find a place to suit their age in this element as well, because we've created a collection of airplane rides that are suited for children. They will travel at different speeds around a small course, ensuring that these innocent beings experience raw feelings of joy and freedom. 4+
Earth
Master of Earth - The biggest roller coaster in the Earth section. The giant of this section of our park, Master of Earth is your good old rollercoaster... with only one exception. It can travel underground! People will be strapped into a cart and travel on a huge coaster track. However, the carts will be able to travel underground during the course, adding a new layer of excitement and fear, along the twists and turns that accompany any rollercoaster ride. This is yet another creative attraction that will prompt us to stand out from the rest of parks world wide! 12+
Rock Climbers - You either loved this or hated it in gym class, but either ways, it was one heck of a challenge! This attraction is an assortment of rock climbing walls from small children to adults. We have accomodated all ages by varying the difficulty of these walls. The more difficult walls will feature more difficult objectives, for example, ridges instead of the holds that are traditionally used. 6+
Mine Cart - Attracting our younger customers, we created an attraction suited for children. In this activity, the young crowd will be strapped into carts which will then travel at moderate speed through an exciting course, as well as visiting the underground for a short period of time (underground will be lit up) before concluding this ride. 4+
Underground Arcade - Seeing how we've attempted to create most of our attractions as physical and natural based, we didn't forget about those who love some arcade! Several amusement arcade games and fair games will be situated underground, giving them a mundane and earthy feel! 6+
Underground mining - Also directed at the younger crowd, we have set up an underground replica of a mine and hid fake diamonds there! The children will embark on an exciting mission to find and collect these diamonds, and whoever collects the most during one round will receive a gift as a token for his efforts! 6+
Fire
Master of Fire - The biggest roller coaster in the Fire Section. You will definitely be fired up to try this one, pun intended! Participants will be strapped into a coaster and travel on an exhilarating, fast paced track with several bends and turns, steep inclines and drops. If you're wondering about the difference maker between this one and any other rollercoaster, hear this: The coaster will finish by travelling through a ring of fire. 12+
Volcano Rock - I know that we aren't in Nicaragua, but we brought Nicaragua to London! This attraction is a roller coaster that will travel at high speeds and finish by travelling through a volcano which will be lit up with fake lava and lights to give the impression of a very real Volcano. After this ride inside this house of fire, the journey won't end there as the coast will loop the volcano walls quickly until it reaches the bottom where it will exit and finish. 12+
Ring of Fire - I know we've invented some terrifying yet exciting rides, but this one is taking it another level! This particular roller coaster tracks' will form a ring, and consequently, this coaster will travel around the ring consecutively for a good number of laps before stopping and travelling backwards etc. Meanwhile, the ring will light up in a red colour as though it was fire. Make sure you don't have a heavy meal before that one! 12+
Fire Burst - We dare you to look at this one and not shiver! This attraction represents a tall tower that is flawlessly lit and decorated with red to give the impression of fire. It will have seats situated all around it as well. Accordingly, people will be strapped in and travel upwards slowly. Once they reach the very top, there will be a countdown, and breaths will be held, because the seats will drop at a frightening speed, making you scream at the very top of your lungs. 12+
Mini-Fire-Circus - You'd think that we'd have forgotten about our little crowd, but think again! We have designed a remarkable and magical mini fire circus that will engage the audience in a captivating show every few hours! Our performers are guaranteed to dazzle you and impress you with their incredible talent and skills! It's one show you do not want to miss!
Layout
We have designed a provisional layout of the theme park which details the main spaces of each attraction and also essential spaces such as the ticketing booths, cafeteria and other novelty gifts. Please keep in mind that not everything is included such as the toilets which would also be situated in the Centre.
http://tinypic.com/view.php?pic=250v...8#.U_DSkpSSxnE
We will also have a distinct and unique environment in each section giving people the experience of stepping into four different worlds.
The water section will be full of water fountains and ponds while having a white and light blue colour scheme. The fire section will have volcanoes and be feature red and orange lights on most of the attractions creating the illusion, that they are on fire. The colour scheme will steer to the reds and oranges. The earth section will feature plants and flowers throughout, giving a mundane and realistic feel as it focuses on the earthy brown colour prominently. Finally, the air section will consist of light breezes and winds while exhibiting the colours of white and silver.
Pricing
We conducted a Market research concerning the prices of well known Parks in the UK and have decided to price mine slightly below their prices simply because we're a start up project and we can't price our product in equivalence to the market just yet. Our relatively lower prices at first will give us a competitive advantage, seeing how fresh we are in the market.
Currency is British Pounds
Online aged 12 - 64: 22
Online aged 4 - 11: 17
Online aged 64+: 17
At the gate: 12 - 64: 30
At the gate: 4 - 11: 23
At the gate: 64+: 23
Summer prices: 12 - 64: 22
Summer prices: 4 - 11: 17
Summer prices: 64+: 17
Disabled and his carer - each (Online/At the gate/Summer prices): 17
Aged 2-3 (Online/At the gate/Summer prices): 5
Under 2 years: Free
Parking fee: 3
*Summer prices: 15 JULY - 31 AUGUST
Opening hours are as follows: Gates open at 9:30am, rides start at 10:30am. Rides end at 9 PM. Park closes at 9:30 PM.
All prices include VAT @ 20% which is paid directly to the government.
Evaluation
To conclude the pitch, we feel that Four Nature Theme Park would generate sufficient appeal to guarantee it a success. It caters to all ages and groups of people ; families, groups of friends, teenagers to name a few. The overall theme is something that can be expanded upon as the number of attractions that could be added in future developments is endless.
Also, each section is unique and different to another, so much as to say that we feel all four sections will be popular equally, as all sections have something that cater to all ages, while still having their own defined niche. Furthermore, we have several adult orientated attractions to make sure that it can have the mass appeal we want it to have.
Finally, we feel the theme of basing it off of the four nature's is very current and gives us the opportunity for massive scope. With programmes like Avatar : The Last Airbender and Pokemon having some focus on the elements, and the widely popular magic card games ; we feel this theme park has the potential to be a massive hit.
We thank you for listening and we will now answer any questions you may have.
We have designed a provisional layout of the theme park which details the main spaces of each attraction and also essential spaces such as the ticketing booths, cafeteria and other novelty gifts. Please keep in mind that not everything is included such as the toilets which would also be situated in the Centre.
http://tinypic.com/view.php?pic=250v...8#.U_DSkpSSxnE
We will also have a distinct and unique environment in each section giving people the experience of stepping into four different worlds.
The water section will be full of water fountains and ponds while having a white and light blue colour scheme. The fire section will have volcanoes and be feature red and orange lights on most of the attractions creating the illusion, that they are on fire. The colour scheme will steer to the reds and oranges. The earth section will feature plants and flowers throughout, giving a mundane and realistic feel as it focuses on the earthy brown colour prominently. Finally, the air section will consist of light breezes and winds while exhibiting the colours of white and silver.
Pricing
We conducted a Market research concerning the prices of well known Parks in the UK and have decided to price mine slightly below their prices simply because we're a start up project and we can't price our product in equivalence to the market just yet. Our relatively lower prices at first will give us a competitive advantage, seeing how fresh we are in the market.
Currency is British Pounds
Online aged 12 - 64: 22
Online aged 4 - 11: 17
Online aged 64+: 17
At the gate: 12 - 64: 30
At the gate: 4 - 11: 23
At the gate: 64+: 23
Summer prices: 12 - 64: 22
Summer prices: 4 - 11: 17
Summer prices: 64+: 17
Disabled and his carer - each (Online/At the gate/Summer prices): 17
Aged 2-3 (Online/At the gate/Summer prices): 5
Under 2 years: Free
Parking fee: 3
*Summer prices: 15 JULY - 31 AUGUST
Opening hours are as follows: Gates open at 9:30am, rides start at 10:30am. Rides end at 9 PM. Park closes at 9:30 PM.
All prices include VAT @ 20% which is paid directly to the government.
Evaluation
To conclude the pitch, we feel that Four Nature Theme Park would generate sufficient appeal to guarantee it a success. It caters to all ages and groups of people ; families, groups of friends, teenagers to name a few. The overall theme is something that can be expanded upon as the number of attractions that could be added in future developments is endless.
Also, each section is unique and different to another, so much as to say that we feel all four sections will be popular equally, as all sections have something that cater to all ages, while still having their own defined niche. Furthermore, we have several adult orientated attractions to make sure that it can have the mass appeal we want it to have.
Finally, we feel the theme of basing it off of the four nature's is very current and gives us the opportunity for massive scope. With programmes like Avatar : The Last Airbender and Pokemon having some focus on the elements, and the widely popular magic card games ; we feel this theme park has the potential to be a massive hit.
We thank you for listening and we will now answer any questions you may have.
Hi guys. Good job on the pitch. I have a few questions regarding your park.
Firstly to my knowledge your park's prices are cheaper than other theme parks in the UK and you offer rides which sound a lot bigger than those parks. Adding this with the fact that your park is based in London which is a lot more expensive than the rest of the UK my question is why did you charge so little to enter your park? You're in an extremely expensive place in London where land will be really expensive as well as maintaining rollercoasters and attractions the size of your parks. Not to mention adding expensive aspects like fake volcanos, building underground etc. Realistically I can't see this park being profitable at all so my question is how did you come to those prices?
Secondly, you've chosen a lot of massive rides logistically I'd imagine your park would be quite crammed together. Would this be the case?
Thirdly whilst I understand London has a massive population why did you chose it? Wouldn't you better putting your park in an area where people aren't at work all day and instead put it in a Summer tourist destination?
By the way I don't mean for this post to sound harsh as a lot of your ideas are very good I just have some concerns about the park but you've clearly all put in a lot of effort and should be proud of yourselves.
Firstly to my knowledge your park's prices are cheaper than other theme parks in the UK and you offer rides which sound a lot bigger than those parks. Adding this with the fact that your park is based in London which is a lot more expensive than the rest of the UK my question is why did you charge so little to enter your park? You're in an extremely expensive place in London where land will be really expensive as well as maintaining rollercoasters and attractions the size of your parks. Not to mention adding expensive aspects like fake volcanos, building underground etc. Realistically I can't see this park being profitable at all so my question is how did you come to those prices?
Secondly, you've chosen a lot of massive rides logistically I'd imagine your park would be quite crammed together. Would this be the case?
Thirdly whilst I understand London has a massive population why did you chose it? Wouldn't you better putting your park in an area where people aren't at work all day and instead put it in a Summer tourist destination?
By the way I don't mean for this post to sound harsh as a lot of your ideas are very good I just have some concerns about the park but you've clearly all put in a lot of effort and should be proud of yourselves.
Hello Katie!
Regarding your first question, I've conducted a market research on the pricing of theme Parks and I looked at competitors prices and opted to price slightly below them. As a business student who's taken several Marketing classes, it is rule of the thumb that when you're new to the market, you will 1) have to endure two years of losses before you start making any profits and 2) when offering a new product or service, you will HAVE to price under the market average to attract new customers. I want to ask you a question, let's say you are used to Coca Cola, and let's say it costs 1 british pound, if I were to create a new brand of Soda that is, in flavor, very similar to Coca Cola, how would I price it? If I choose to sell it at 1 British Pounds, you, as a customer, will choose to stick with Coca Cola because it's what you know, and there isn't any benefits in buying a new product if there's a risk that you won't like it, especially seeing that you will pay the same amount of money. But, if you price the new brand at 0.6 British pounds, you might try it out because if you like it, you'd be saving a good deal of money in the long run if you keep buying the new brand. It's the same concept in here, to prompt the consumers to come to us and try our park, we need to sell at a discount initially. A raise in prices, however, is inevitable.
As for your second question, yes large rides were chosen but a good chunk of these rides are components stranded up in the air, which means that our landscape will not be as crammed as you'd think it is by looking at our lay out.
Three, we chose London because most of the other options in the UK (that was our target country) were very rural for our taste. Some of these towns' populations were less than a 1000. So we wanted to place our park in a busy city that also happens to be a touristic destination. I'm sure that people who have jobs every day could take a day off and go to our park, instead of having to go through the hurdle of traveling to a different city and spending a day there, which, realistically, would cost them 2 days of work. So London was definitely the city that we would prefer to attract the maximum number of customers possible.
Thank you for your questions and I hope that I adequately answered them!
Regarding your first question, I've conducted a market research on the pricing of theme Parks and I looked at competitors prices and opted to price slightly below them. As a business student who's taken several Marketing classes, it is rule of the thumb that when you're new to the market, you will 1) have to endure two years of losses before you start making any profits and 2) when offering a new product or service, you will HAVE to price under the market average to attract new customers. I want to ask you a question, let's say you are used to Coca Cola, and let's say it costs 1 british pound, if I were to create a new brand of Soda that is, in flavor, very similar to Coca Cola, how would I price it? If I choose to sell it at 1 British Pounds, you, as a customer, will choose to stick with Coca Cola because it's what you know, and there isn't any benefits in buying a new product if there's a risk that you won't like it, especially seeing that you will pay the same amount of money. But, if you price the new brand at 0.6 British pounds, you might try it out because if you like it, you'd be saving a good deal of money in the long run if you keep buying the new brand. It's the same concept in here, to prompt the consumers to come to us and try our park, we need to sell at a discount initially. A raise in prices, however, is inevitable.
As for your second question, yes large rides were chosen but a good chunk of these rides are components stranded up in the air, which means that our landscape will not be as crammed as you'd think it is by looking at our lay out.
Three, we chose London because most of the other options in the UK (that was our target country) were very rural for our taste. Some of these towns' populations were less than a 1000. So we wanted to place our park in a busy city that also happens to be a touristic destination. I'm sure that people who have jobs every day could take a day off and go to our park, instead of having to go through the hurdle of traveling to a different city and spending a day there, which, realistically, would cost them 2 days of work. So London was definitely the city that we would prefer to attract the maximum number of customers possible.
Thank you for your questions and I hope that I adequately answered them!
Originally Posted by xKatieLx:
“Hi guys. Good job on the pitch. I have a few questions regarding your park.
Firstly to my knowledge your park's prices are cheaper than other theme parks in the UK and you offer rides which sound a lot bigger than those parks. Adding this with the fact that your park is based in London which is a lot more expensive than the rest of the UK my question is why did you charge so little to enter your park? You're in an extremely expensive place in London where land will be really expensive as well as maintaining rollercoasters and attractions the size of your parks. Not to mention adding expensive aspects like fake volcanos, building underground etc. Realistically I can't see this park being profitable at all so my question is how did you come to those prices?
Secondly, you've chosen a lot of massive rides logistically I'd imagine your park would be quite crammed together. Would this be the case?
Thirdly whilst I understand London has a massive population why did you chose it? Wouldn't you better putting your park in an area where people aren't at work all day and instead put it in a Summer tourist destination?
By the way I don't mean for this post to sound harsh as a lot of your ideas are very good I just have some concerns about the park but you've clearly all put in a lot of effort and should be proud of yourselves.”
“Hi guys. Good job on the pitch. I have a few questions regarding your park.
Firstly to my knowledge your park's prices are cheaper than other theme parks in the UK and you offer rides which sound a lot bigger than those parks. Adding this with the fact that your park is based in London which is a lot more expensive than the rest of the UK my question is why did you charge so little to enter your park? You're in an extremely expensive place in London where land will be really expensive as well as maintaining rollercoasters and attractions the size of your parks. Not to mention adding expensive aspects like fake volcanos, building underground etc. Realistically I can't see this park being profitable at all so my question is how did you come to those prices?
Secondly, you've chosen a lot of massive rides logistically I'd imagine your park would be quite crammed together. Would this be the case?
Thirdly whilst I understand London has a massive population why did you chose it? Wouldn't you better putting your park in an area where people aren't at work all day and instead put it in a Summer tourist destination?
By the way I don't mean for this post to sound harsh as a lot of your ideas are very good I just have some concerns about the park but you've clearly all put in a lot of effort and should be proud of yourselves.
”
Originally Posted by xKatieLx:
“Hi guys. Good job on the pitch. I have a few questions regarding your park.
Firstly to my knowledge your park's prices are cheaper than other theme parks in the UK and you offer rides which sound a lot bigger than those parks. Adding this with the fact that your park is based in London which is a lot more expensive than the rest of the UK my question is why did you charge so little to enter your park? You're in an extremely expensive place in London where land will be really expensive as well as maintaining rollercoasters and attractions the size of your parks. Not to mention adding expensive aspects like fake volcanos, building underground etc. Realistically I can't see this park being profitable at all so my question is how did you come to those prices?
Secondly, you've chosen a lot of massive rides logistically I'd imagine your park would be quite crammed together. Would this be the case?
Thirdly whilst I understand London has a massive population why did you chose it? Wouldn't you better putting your park in an area where people aren't at work all day and instead put it in a Summer tourist destination?
By the way I don't mean for this post to sound harsh as a lot of your ideas are very good I just have some concerns about the park but you've clearly all put in a lot of effort and should be proud of yourselves.”
“Hi guys. Good job on the pitch. I have a few questions regarding your park.
Firstly to my knowledge your park's prices are cheaper than other theme parks in the UK and you offer rides which sound a lot bigger than those parks. Adding this with the fact that your park is based in London which is a lot more expensive than the rest of the UK my question is why did you charge so little to enter your park? You're in an extremely expensive place in London where land will be really expensive as well as maintaining rollercoasters and attractions the size of your parks. Not to mention adding expensive aspects like fake volcanos, building underground etc. Realistically I can't see this park being profitable at all so my question is how did you come to those prices?
Secondly, you've chosen a lot of massive rides logistically I'd imagine your park would be quite crammed together. Would this be the case?
Thirdly whilst I understand London has a massive population why did you chose it? Wouldn't you better putting your park in an area where people aren't at work all day and instead put it in a Summer tourist destination?
By the way I don't mean for this post to sound harsh as a lot of your ideas are very good I just have some concerns about the park but you've clearly all put in a lot of effort and should be proud of yourselves.
”
Hi Katie, I will be here to answer your questions today.
1) Regarding the prices, we did intentionally try to make them as cheap as possible as customers would be more inclined to go to this theme park compared to other theme parks which do have slightly higher prices. However, this pricing list is provisional based off the fact that the theme park will have just opened. Therefore, we would want word of mouth to spread and interest to be placed in this theme park as they experience what Four Nature is all about. Once this theme park becomes more established, the pricing could potentially adjust higher.
2) I don't think space would be a massive issue due to there being 1100 acres of land available. Keep in mind also, some attractions could overlap as they are built at different altitudes.
3) We will have to wait for Shadi to answer this question as he undertook this part of the pitch.
Thank you for your questions.
Thanks for answering my questions. We'll have to agree to disagree on the pricing though, in the long term I really can't see £22 per head on 1100 acres of land in London and building and maintaining many massive rides, using lots of scenery, having rides going underground etc is going to be extremely expensive particularly with it being London. I do think you should've charged near double that in price but we'll agree to disagree.
Good luck with the results and well done on the pitch and for getting this far in the process.
Good luck with the results and well done on the pitch and for getting this far in the process.
In the short run, the prices are bound to increase, so they will definitely spike in the long run! But again, as a business student with credible knowledge and background in that regard, this was the most reasonable price-list that a start up theme park can charge.
Hi Aptitude, great to see that you incorporated some of my suggestions in your pitch
My one question to you is: although you say the park is catered towards younger children as well, do you feel as though you have really done enough for them? Take Drayton Manor and Alton Towers as 2 examples - DM has Thomas Land and a fair few other child-appropriate rides scattered around the park, as well as a zoo. AT has a similar structure with CBeebies Land, and other child-friendly rides. I'm a bit concerned that your park is too geared towards teenagers and adults.
I'm quite impressed Aptitude, Katie has already asked about the location, which was another concern of mine. But in terms of the concept, I think you've done really well.
My one question to you is: although you say the park is catered towards younger children as well, do you feel as though you have really done enough for them? Take Drayton Manor and Alton Towers as 2 examples - DM has Thomas Land and a fair few other child-appropriate rides scattered around the park, as well as a zoo. AT has a similar structure with CBeebies Land, and other child-friendly rides. I'm a bit concerned that your park is too geared towards teenagers and adults.
I'm quite impressed Aptitude, Katie has already asked about the location, which was another concern of mine. But in terms of the concept, I think you've done really well.
Originally Posted by TheAuburnEnigma:
“Hi Aptitude, great to see that you incorporated some of my suggestions in your pitch
My one question to you is: although you say the park is catered towards younger children as well, do you feel as though you have really done enough for them? Take Drayton Manor and Alton Towers as 2 examples - DM has Thomas Land and a fair few other child-appropriate rides scattered around the park, as well as a zoo. AT has a similar structure with CBeebies Land, and other child-friendly rides. I'm a bit concerned that your park is too geared towards teenagers and adults.
I'm quite impressed Aptitude, Katie has already asked about the location, which was another concern of mine. But in terms of the concept, I think you've done really well.”
“Hi Aptitude, great to see that you incorporated some of my suggestions in your pitch
My one question to you is: although you say the park is catered towards younger children as well, do you feel as though you have really done enough for them? Take Drayton Manor and Alton Towers as 2 examples - DM has Thomas Land and a fair few other child-appropriate rides scattered around the park, as well as a zoo. AT has a similar structure with CBeebies Land, and other child-friendly rides. I'm a bit concerned that your park is too geared towards teenagers and adults.
I'm quite impressed Aptitude, Katie has already asked about the location, which was another concern of mine. But in terms of the concept, I think you've done really well.”
Hi Amy, we do feel that we do cater towards children from the rides and attractions we have so far, with 13 attractions for them out of 25 which roughly translates to a bit over fifty percent. Also, we do feel future expansions are potentially possible to include more if we feel it is needed.
Thanks ☺
Thank you so much Amy!
Yes actually, this was also a concern of mine, which is why I pushed for adding the underground mining and the circus in order to appeal for the younger audience! And I think that we have at least 1, sometimes 2, attractions for children in each element, and most of them thorough and longer lasting! For example, the baby pool is a large one with many mini-slides and sprinkles, kids can spend hours there! Also, the mini circus lasts for quite some time! There's an arcade center below with a kids section, and the underground mining is one that would last for a decent amount of time. All that and the trampoline which, I, as an adult, would spend hours on! Haha! So the kids would definitely love. There are also several slides that we allowed the kids to be on, besides the attractions I just mentioned! So I think that yes, we may not have offered our whole park attractions children, but what we offered is enough for them to have a wonderful day!
Yes actually, this was also a concern of mine, which is why I pushed for adding the underground mining and the circus in order to appeal for the younger audience! And I think that we have at least 1, sometimes 2, attractions for children in each element, and most of them thorough and longer lasting! For example, the baby pool is a large one with many mini-slides and sprinkles, kids can spend hours there! Also, the mini circus lasts for quite some time! There's an arcade center below with a kids section, and the underground mining is one that would last for a decent amount of time. All that and the trampoline which, I, as an adult, would spend hours on! Haha! So the kids would definitely love. There are also several slides that we allowed the kids to be on, besides the attractions I just mentioned! So I think that yes, we may not have offered our whole park attractions children, but what we offered is enough for them to have a wonderful day!
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