Greetings,

As far as your third question is concerned, I'll elaborate. I had felt that despite being able to play this app with your family, most people will download it to square off against people who share their own music taste and hence play in similar categories. A weak correlation exists between say the daughter and the father's musical preferences, so I thought that it would be more appealing if we portray this product as one that has something to offer for all generations. It was more realistic that having an entire family playing together because the odds are, each member will be into a different genre. Also, most people purchase applications to play them with their friends, or with the public. It just seemed like the more realistic approach to take.

I'll allow Roxie to tackle the price bit, but as for your first question, the fact that you don't really know these people and they are not really seeing you on cam will definitely make it easier. I don't think it would be much of an issue because everyone has to sing, and the odds are, no one is going to sound wonderful. So, once people realize that the point of this app is to actually just have fun and have a good laugh, they will let loose. It was never about how good you sing in the first place. I can understand that a very small percentage people will be too shy to try it, but the majority of people shouldn't have an issue with that.

Firstly, we are glad to hear that you like the idea of the app and would play it yourself. I will expand on my colleague Steve's answers to clarify where you think it may be limited:

1) Limited Package - The point of the limited package is to promote the idea in a limited way to give more incentive for a person to buy the full version which includes many more genres such as 60s and 70s throwbacks. Also the limited version does include 80s and 90s throwback which would be especially appealing to 30 to 50 year olds (who would have grown up during this time) as well which may also use Facebook. There is increasing evidence to suggest that the primary consumer base for facebook (67% of it according to this chart made in 2013) are our target age demographic, i.e. 18 to 29 year olds.

So to go back to your question, we do not want to give away too much of what makes the application special as that would give less incentive for people to purchase the full version but we have also included enough in the limited version for it to have a possible wider demographic appeal (even if it is not necessarily our target age group), while also targeting the right age demographic.

2) Facebook - Facebook is by far the biggest social media application with over 500 million users so there is a huge demographic already available. We wanted to include the use of Facebook in both versions as the concept of our game is also based off promoting social interaction, and this can be achieved by using Facebook. As Steve says in the future we may also move the limited package to include more ways of connecting but for now we think this is the best starting point, especially to encourage people to buy the full version application. As my colleague Shadi was also talking about - the most fun is derived by playing with friends and family directly in front of each other so we most importantly do not want to give away the part of our application that confers the most enjoyment straight away.

3) The Advert - the advert was actually designed to first and for most show how the app works and then to promote the unique selling points of our application - so the interactivity and features. But fundamentally the advert also shows the potentially huge market for the app and the huge potential consumer base especially with the genres feature. And I think it achieves all aspects of that. My colleague Shadi is here now and will be able to give you a more detailed answer too.

I hope that answers your questions.

Thanks for answering.

I do still feel that you're restricting yourselves a little, but I hope you can convince me otherwise:

1. To answer Shadi's post - if that is the case, then why feature a family on the advert? It seems an odd decision as you could have just had random people of each age group shown, and then your objective would have come across better. To deliberately make it a family, you would think that it would be a family playing the same game together. I'm not sure that you completely thought it through, if I'm honest.

2. Facebook is all well and good, but what do you do when you have a group of friends, and not all of them have Facebook (especially for the older age groups)? What I think you could have done is maybe have a codeword or such that they could use to access their own game (something that I suggested to Aptitude for their game, but it would be useful here too), thereby getting around this problem. It's a good starting point, I somewhat agree with you on that, but again, I think you're restricting yourselves by making this the only way to play against others on the limited version.

3. I forgot to ask you something about how you accumulate points. In your pitch you state that - "They each have unlimited guesses. For the player who gets it right, they will gain a point and a 10 second clip of the music itself will start playing in the background for them. It then moves on the next player and so on until the round finishes where it goes back to the starting player." - can you explain what you mean by this? I have an idea of what it means but I think it's worded confusingly.

Thanks

Hi Jakk - it is wonderful to hear that you think the game is unique, I will add to what my colleague Shadi has already posted and talk a little more about the price:

1) Why Singing? - I think singing is particularly effective as an idea as there is no interactive game in the same vein as Pictionary/Charades based off singing and that is one of the many unique aspects to our game. Also singing is incredibly popular across the age groups and there is scientific evidence to suggest why. The actual process of singing releases special neurotransmitters in the brain called endorphins which are responsible for alleviating stress and making you feel happy. Not only that but players will not be able to see each other with the app which avoids people potentially feeling camera shy and nervous. Players will have nothing to worry about behind the notepad-like screen, and the singing would be an enjoyable activity with perhaps even a feel good, therapeutic effect.

2) Paying Musicians - No actual music clips are used as people are singing the songs themselves thus there is no copyright infringement and no need to purchase any music licensing rights. And we would only use our instrumental versions for the 10 second music clips when someone gets an answer right. That is another major advantage of our app - is that it is minimum cost from both a programming angle and the music angle because it does not require the use of actual licensed music.

I hope that answers your questions.

Hi no problem at all - I will try to clarify these points with you.

1) Family in Advert: If the family were playing against each other than you would lose the ability to show off the genre feature. If you had strangers of different age groups playing then you would lose a direction to the advert, the ability to show how the concept of the app can spread, and how the app can be used in an everyday life situation. Having a family as part of our advert playing different match-ups helps with indicating a few things:

a) The best way of illustrating how big the potential demographic can be and how it can cross over into other age groups besides the teen and young adult groups. The family is the perfect example of such a group.
b) Each family member in our advert indicates that they like a different genre of music - this is a great, non-contrived way of showing off the genre feature.
c) That the app can be played in any social situation and that is best illustrated by this particular family setting where all members are involved.
d) A family in close proximity to each other also indicates how the idea may spread from word of mouth and seeing how much enjoyment other people are having from it.
e) Family members playing different match-ups at the same time highlights the breadth of interactivity and the number of people you can play it with.

So this is the best way of showing off features and target demographic while having a clear direction. If it would help we could change the scene at the end very slightly, having the grandma sitting at the dining table and playing the game with the rest of the family if that would clarify it better.

2) Facebook: To clarify almost 77% of all teenagers in this country own a facebook account (scroll down to social media) so there is again a huge demographic for the limited version. Also that example you have pointed out is the perfect illustration of the strong incentive to spend money and download the full version app. In the full version, a group of friends can easily play against each other regardless if they have Facebook accounts as it allows connectivity based off local wireless connections. The passcode is a nice idea but again we all feel that some people would derive the most enjoyment from the app by playing it with people they know so if you give that to them, then it reduces the incentive to buy the full version quite profoundly.

3) Accumulating Points - apologies if the wording confused you. I'll try to rephrase it.
a) A round starts and the first player will start singing a song.
b) Each of the other players will be able to guess the name of that song as many times as they need to until someone writes down the correct song.
c) The first player to write down the correct song will gain 1 point.
d) A short 10 second instrumental of the song that was chosen by the singing player will start playing on the app of the player who guessed the song correctly as a treat.
e) The next player in the turn sequence will get to choose a song and start singing.
f) And the process will repeat itself, and players will continue to gain a point for each correct answer they give.

I hope my answers have convinced you a bit more that our app is not limited in the ways you believe them to be so.

Hi guys, very very impressive pitch, the app certainly sounds fun.

My only real question is in regards to the advert, it seems a little too wordy, I mean the idea of a voiceover basically reading out two quite long paragraphs seems quite offputting. I personally would lose patience with a wordy advert, why did you not choose to let the video of the family using the app do the explaining and keep it more simplistic and concise?

Hello,
The idea of the advert is just how weve described it To give viewers a Visual effect in there head, we are not going to be standing there for 5 minutes talking haha it is meerly describing how our ad Is but in words

Hi guys. Very interesting idea. Just have a few questions.

First is, is there an actual market for this. As you say its similar to what Charades or Pictionary would be like. But this type of game has never been created for. Those 2 games are huge family games. If people wanted a game like this, surely there would be something similar already.

Then, getting a bit more legal, do you have a plan for licensing the music. Getting the permission to use a big enough catalogue of well known stuff, is it going to be expensive. If this is a worldwide app, you'll have to get permission to use it in each country you want it in. For a start up app, this seems like it would be pretty difficult to do...

Sorry this doesn't answer my question. I'm not referring to your description of the advert, I'm referring to the fact that the voiceover speaks too quite lengthy monologues at the beginning and towards the end of the advert. Do you not agree that this could come across a bit preachy?

Hi Dylan!


We do strongly believe that there is an actual market for a singing app like this with young adults/teenagers and of course, like you've mentioned, family as well - singing is a huge thing these days and people are always singing with their friends so why not make a game out of it?

In regards to the BiB, the idea of this task is to create something unique, to have something similar already would be entirely redundant!


So, I've been reading up on copyright laws in terms of music and this is what I've found:

Using the work of others
If you use samples of music by other authors in your work, ensure that you get permission to use the work before you attempt to publish or sell your work. Similarly, if you use loops or samples available via sample collections etc. ensure that these are licensed as free to use, or obtain permission first.

Obtaining permission
If you need to get permission to use a piece of music, normally the best place to start is with the last know publisher for the work. They will certainly know how to get permission to use the work, (as they must have permission themselves), so they will certainly know who you would need to contact.
If the work is by an U.S. artist, you could contact the American Society of Composers, Authors and Publishers, BMI (Broadcast Music, Inc), or SESAC.

I believe this should answer your question as this seems to me like it shouldn't be expensive. I understand your second part regarding permission from each country not being easy, but certainly doable - just think of the app Tap Tap Revenge.

Hi!

I do understand that the advert is somewhat riddled with clichés and is somewhat lengthy, however this could also be used as an advantage! To have an advert that is particularly memorable, whether it be because it's funny or annoying or whatever it may be, we must remember that any press is good press!

Thanks for your concern.

That clears it up Zak, thank you

Just to point something out as it might be seen as contradicting another team member and/or not knowing what your position is etc - Roxie kind of answered this in her reply to Jack's question (the post is at the start of page 3), saying this - "No actual music clips are used as people are singing the songs themselves thus there is no copyright infringement and no need to purchase any music licensing rights. And we would only use our instrumental versions for the 10 second music clips when someone gets an answer right. That is another major advantage of our app - is that it is minimum cost from both a programming angle and the music angle because it does not require the use of actual licensed music."

Well, now you have knowledge on copyright laws!

Thanks Amy.

Hi Amy - thank you for that. I suppose what Zak's answer does represent if there was any need to purchase rights - how it would go about. But yes to confirm to Dylan - no actual music is used as players are singing themselves so there is no need to buy actual licensed music.

Bumping for task.

‘She took her clothes off but not her dignity.’

Good evening everyone and welcome to the pitch for Chained – a gripping story which tells the tale of two emotionally intertwined women. The most telling part of our story is that regardless of the circumstances, there is a sense of normality about these women that they come from every day walks of life and illustrate some of the vulnerabilities shared by many today – whether it is doing anything for your child whatever the cost or whether it is reflecting over an overbearing and unhappy relationship. Our film brings out the rawness and maturity of traditional British cinema but with a contemporary, realistic edge. A powerful tale of redemption and betrayal, Chained will touch at your emotions and grip you like no other.

Nina Farley (Chloe Howman) is a single 27 year old mum of a 3 year old son, Danny. Her lack of education and any relevant skill-set led her to entering the world of prostitution to support herself and her son. Nina, whose life means nothing to her, devotes all her time and energy into raising her son to be someone successful and dignified, unlike her. Nina's best friend, Annette Hayes (Nadine Lewington), met Nina in primary school. Annette was a preppy yet emotionally unavailable sales girl when she got married to a significantly older high-profile financial investor but alcoholic, Jacob (Jamie Glover), with whom she shared no intimacy. The couple cannot conceive due to Annette's infertility, although she desperately wants a child. Jacob continuously violates Annette sexually, physically, and emotionally. Annette, in turn, is terrified of her husband's paranoia and fits of temper.

Over time, Jacob becomes convinced that his wife is having an affair and rushes home to confront her, in the presence of Nina. Once he sees her, Jacob loses his temper and starts viciously beating Annette up. Nina tries to protect Annette but he overpowers her as well. This distraction allows Annette to grab a heavy vase and smash it onto his head, killing him. Nina and Annette scramble to hide the body, but they discover that the neighbours have already called the police due to the disruption that they caused. So, in a moment of desperation, Annette begs Nina to take the fall for the crime, in exchange for Annette taking care and raising Danny with the significant sums of money she will inherit from her husband's death. Nina, whose purpose in life is to provide her son with a better life, reluctantly and remorsefully accepts the offer, framing herself as the murderer when the police arrived. Nina undergoes trial, where she is sentenced to life in prison. Annette cannot visit Nina for fear of being accused of being an accomplice, but she applies for custody of Nina's child to show that she has forgiven Nina, all that being part of the ruse that Nina and Annette have planned, where Nina is blamed for the murder of Jacob, with the motive being her unrequited love for him, and Annette plays the innocent widowed victim.

One year later, Nina's friend, Isla (Ruth Negga), also a prostitute, visits Nina in jail. Nina asks Isla to visit Annette and check on how her son Danny is coping. When Isla goes to Annette's house, Danny is no where to be seen. Annette buckled under Isla's persistence and admitted that she couldn't raise a son that was not her own, despite her inability to conceive on her own. Isla runs back to the prison and lets Nina in on the news. Nina, heartbroken and betrayed, calls for her lawyer and asks him to appeal the decision. She changes her testimony and retells the whole story as it happened. The story doesn't hold enough credibility to prove her innocence, but it makes Annette a suspect, and she is arrested accordingly until a further trial determines which one of the women, if either, is innocent. Nina and Annette are involved in an intense physical altercation when they meet in prison, but are broken up by the guards, and stay distant from each other after that. Annette, however, rallies up some other inmates and manipulates them into believing that she is the victim and Nina is the one who ruined her life. Annette, then, recruits them to devise a plan to kill Nina in prison, which would hurry the trial and help her get out of the prison. The plan is set in motion, and the day comes where it is to be carried out. In the bathroom, Annette and her posse corner Nina and light up the bathroom in an attempt to burn her alive and leave no traces. Nina, however, pulls Annette in with her and the two fight in the middle of the burning bathroom. The fire, however, quickly catches on and both of them run around trying to find a way out to no avail. Annette's posse run away from the scene to save their own skin, and the jail personnel hurry to put the fire out. During the altercation, Annette's number tag falls inside Nina's shirt, whereas Nina's number tag falls to the ground. When the officials are retrieving the bodies, they find that one of them is dead and the other is alive. The one alive is the woman with Annette's number tag tucked inside her shirt, so they pronounce Nina dead and go on to save Annette and reconstruct her burned face, when, in reality, Annette is the one who died, and Nina is the one alive but is believed to be Annette.

Nina, who everyone believes to be Annette, undergoes many construction surgeries whilst she's unconscious, and after a few days, wakes up to find that she has assumed Annette's identity and face. She freaks out at the beginning, screaming and jumping around the hospital muttering phrases like "this is not me", "you ruined me", "wake me up", to which everyone responds to kindly because they assume it's just PTSD. Then, she gives it some thought and after asking about what happened, concludes that they thought she was Nina because her face was burned off. She remembers what her lawyer told her, about Annette standing a better chance in court, and she decides to go along with the lie. Nina goes back to prison as Annette, and waits for her trial. In court, Annette's legal team actually wins the case, and Nina (who everyone presumes to be Annette), gains her freedom and leaves prison. Nina then collects all the money that Annette had inherited from her husband, she retrieves her son from the foster home after applying for another custody as Annette, and she travels to a different country. Nina was never going to be given a chance in the environment that she lived in. Everybody had given up on her, and she had given up on herself. In the form of this new life, however, Nina has found a controversial yet miraculous chance at redemption, and for once, she can live her life - correction, Annette's life - with the resources, and the more importantly, the dignity, that Nina was never going to gain in her previous life, no matter how much she tried.

The film will end with this voiceover from Chloe Howman, who plays Nina:

'I didn't hate my life. I didn't acknowledge it. It was never a life. It was loud, ticking, clock. It was one long journey towards self-destruction. And Danny, I lived for Danny. I lived through him. I didn't live my life. I was living his. I had my chance and I blew it. I was never going to allow that to happen to him. He will forgive me - I thought. He will forgive me for being a prostitute, a leech on this society, an embarrassment. He will forgive me because I did it all for him. I sold my body, to buy him food. I was a treated as an object, a sex toy, to buy him all the toys that he had wished for. I listened to the scum of the earth and have went to hell and back because I wanted my little boy to never step foot outside the heaven I had created for him. It is a cruel world, and I was not about to let it ruin him. And now, I live in Annette's skin. I was signing my credit card bill last month and I wrote Nina, instead of Annette. I can never be Annette, but I will try anyway. For Danny, I was a prostitute. For Danny, I am Annette. This song, it's all for him. But I get to enjoy the luxuries that I could never have afforded before. I eat decent food, not the cans of pineapple that found shelter inside my worn out body. I get to be called Mrs. Hayes, instead of "you bitch". I get to wear some nice clothes, instead of the mini-skirts that my pimp forced me to wear all night. The people back then were never going to give me a chance. I'd be lying if I said that this is some sort of a magical metamorphosis, because it's not. But it's a second chance, at life, and maybe, just maybe, a second chance at happiness. And for once, the clock stopped ticking.'

Nina Farley
Nina was born on a London council estate to drug-addict parents. She grew up in care, was given very little academic support and left school at 16 with no qualifications. She has worked hard to support herself, but has found it very difficult to get by. She currently lives in a council flat, where she struggles to pay the bills, and for several years has been forced to work as a prostitute in order to make enough money to live on. In her mid-twenties, she became pregnant by one of her many clients, and although she considered an abortion, she could not bring herself to do it. Therefore, she is trying to raise Danny to have a better life than she did, but it isn't easy. When her best friend Annette accidentally kills her husband, Nina happily takes the blame so that Danny can have a better life with her friend, who has more money than she does.

In the film, Nina will be played by Chloe Howman. We have chosen Howman because of her wide range of acting abilities and experience. Howman trained at LAMDA and has played major roles in Family Affairs, Hollyoaks: Movin' On and Casualty. She also represents our idea of the calibre of actor - she is a successful British actress, but not so well-known that she is an obvious choice. However, we think that she will do a sterling job in the role of Nina; although she is currently more known as a television actress, we believe that she easily has enough talent for the big screen. Below is a clip of Howman playing a patient in Casualty (she's in the first scene):
https://www.youtube.com/watch?v=yu68a7GavlY

Annette Hayes
On the surface, Annette has the perfect life. She has had a good education, a stylish job in a posh fashion house, a nice house and a successful and wealthy husband. However, inside she is an emotional wreck. Trapped in a loveless marriage to manipulative and abusive Jacob, she has given up all hope of ever having the freedom to live her life to the full. Annette has always wanted children, but has given up hope of it ever happening due to her difficulty conceiving. Her only friend is her old school friend Nina, who is a lot less wealthy than her but Annette considers her to have a lot more freedom. Annette and Nina have little in common, but they each depend on one another for emotional support, and neither really has any other friends. After Annette kills Jacob, she gladly accepts Nina's offer to look after Danny in exchange for her taking the blame for the murder. However, Annette finds this much more of a struggle than she anticipated. Her guilt of knowing that her husband's death and friend's sentence are down to her, the struggle of bringing up a young child and the bewilderment of suddenly being free from Jacob takes its toll on her, and she gradually realises that she does not have the emotional stability to look after Danny. She makes the decision to put Billy into foster care, which at the time seems to be the most sensible thing to do. However, when Nina finds out, she does not see it that way, and her reaction drives a barrier between the two women forever.

Annette will be played by Nadine Lewington. Lewington is also a versatile and experienced actress, who trained at Middlesex University and whose credits include Holby City, Misfits and Inspector Lewis. She is a similar age and build to Chloe Howman, which was vital for this role as Nina disguises herself as Annette, so the actresses have to be similar to each other in terms of age, build and ethnicity. She has a slightly more middle-class accent than Howman, which would help to emphasise the differences in the characters' lifestyles. Below is a series of clips of Lewington in her most notable role as Dr Maddy Young in Holby City, who she played until 2009:
https://www.youtube.com/watch?v=swigI-CHP7w

In addition to these roles, Chained features Jamie Glover as Jacob, Ruth Negga as Isla and a new child actor as Danny.

We would be aiming to sell the film in the British Film Industry as an independent production. In a similar vein to British drama films such as Billy Elliot which were also produced independently, our film would suit this industry particularly well because it is a traditional, slice-of-life and realistic portrayal of British life. The film is very identifiable with mature themes and a realistic outlook on the harsh truths of life, as well as highlighting some current and relevant issues. Thus we feel that touching on these contemporary issues of British life would work best in British cinema itself and be more identifiable with British audiences.

There is also evidence to show that British cinema tends to favour the drama genre as for example dramas were the most rented genre in 2012 so there is a clear demand for it. Research also shows that British audiences tend to prefer dramas and comedies while American audiences traditionally favour action and romances.

That is not to say we would restrict the film industry we were aiming for. Like Billy Elliot, if the film is successful, we could launch an advertising campaign over to other film industries which may also enjoy the raw and real production value of the film. But we feel for the moment, British cinema as a starting point would be the best option and also the best focus for our budget.

Chained has been written by our very own Shadi Awwad and will be directed by Andrea Arnold, whose credits include Red Road, Fish Tank and Wuthering Heights.

As a realistic depiction of the trials that overcome everyday woman regardless of class and the restrictions imposed on them through circumstances, we think that Drama would be the most apt genre for this film. Dramas often base themselves on detailed development of realistic characters with various strong emotional themes. This movie is exactly that – encompassing and embracing realism and emotion.

The characters themselves show off how real and emotional the film is as a drama. Nina is a working class woman and a single mother so instantly we are made aware of the many financial and emotional struggles she may be going through. Her character demonstrates the lengths women would go to for their children. This is most profound when she gives her child away to Annette because she wants to give the best and most stable life to her child as any mother would do. When she discovers her child has been given away to a foster home, it’s a heart-wrenching betrayal of one woman’s trust to another. Then when she recovers her child at the end, it’s a heart-warming scene demonstrating the close bond between any mother and child. We think the end scene is also very suitable because it indicates how Nina’s life has transformed from depths of despair to something more hopeful. We can all identify with such a transformation, looking to better ourselves and finding optimism where it may be hard to find. This emotional rollercoaster that Nina’s character (as a mother especially) rides is the perfect depiction of the traditional emotional themes of a drama.

Annette’s character in particular also lends itself well to the idea of our film being a realistic drama. On the surface, her character seems like that of a bubbly sales assistant who is carefree about life but as the story goes on – her emotional vulnerability is exposed. I think that is particularly identifiable as people often hide their emotions and use hobbies as a means of getting away from it. More importantly, her situation draws attention to a very relevant and current problem – domesticated violence – as on average 2 women a week in the UK die or are killed by a current or former male partner. The fact she and her husband have problems conceiving children – a situation which affects 1 in 6 couples in Britain – also instantly makes her a woman people can relate to and understand. Alcoholism – a trait shown by her husband – also is very prevalent issue in society today having not just health concerns but also highlighting important social concerns such as domesticated violence, sexual abuse and various forms of antisocial behavior. The setting in a suburb of London is particularly suitable because it really just draws the attention to how such a situation could affect any neighbourhood.

Thus as a film of various raw and mature themes, we at Team Inspired really do think this film encompasses all the attributes and aspects of an emotional, real British drama.

We have an estimated budget of £1 million that we would like to spend on this movie. This budget is less than the standard budget of most independent films, the reason being due to the lack of special effects and additional screenplay due to the nature of the film being a drama. The budget will also be distributed in four phases – Preproduction, Production, Postproduction and Marketing/Distribution. The estimated breakdown will be as follows:

1) £100k in Preproduction – This will be the costs covering the period of time from the project’s inception to the night before shooting begins. Such items that would be included in this part of the budget will be salaries of pre-production staff, costumes, props, screen tests, location scouting, set design meals and transportation.

2) £600k in Production – This will be the bulk of our costs covering the period of time from the first day of shooting to the last day. Such items that would be included in this part of the budget will be salaries for actors, directing staff and production staff, catering & crafting services, work insurance, transportation, lodging for crew, cinematography (including the camera, tripod, filters, batteries, and media), lighting, makeup, equipment and location rentals, and fixing anything that breaks during shooting.

3) £100k in Postproduction – This will be the costs covering the period after shooting. This will include editing of the movie, special effects, sound effects and management, salaries for the postproduction crew, and costs associated with test screenings.

4) £200k in Distribution and Marketing – This will be the costs of advertising the film. Advertising costs will include posters, trailer, film festival submissions, submitting the film for reviews and press, cast interviews, possible conversion to other forms of media such as DVDs, a promotional website, newspaper/magazine space as well as costs for advertising staff. Our potential advertising methods are covered more extensively below.

Thus we feel from a cost point of view, our film would be especially attractive as it attracts minimal costs due to the lack of additional effects, elaborate costumes and expensive make-up due to the realistic depiction of a British drama, as well as having not so well known, but still very capable actors and crew (Andrea Arnold having won a BAFTA for Red Road for example) that traditionally undertake independent film work.

To go a little more in-depth in this particular area, we would advertise the film through a number of ways. We would also launch an extensive online campaign. Firstly, we would use Social Media involving Twitter, Facebook, Groups – encouraging fans of the actors and various independent film lovers to come and watch the film. Also we would build an extensive email database made with contacts from fan pages, film festivals, cinema halls showing the film, interviews, friends and family of staff. We would keep also keep an up-to-date relevant website with a trailer, a small plot summary, the filmmaker blog, stills, cast/crew information, behind the scenes extras, email sign-up, links to reviews, awards and interviews and where to see the film. We would try setting up advertising for our film on independent film forums and websites targeting our demographic.

We will also try to advertise the film using a number of traditional methods. We would use a short 2 minute film trailer advertised at local cinema halls and have an extensive poster campaign around all cinema halls exhibiting our show. We would use local newspapers and magazines of cast and crew to generate publicity. The Empire for example is a pro-British cinema film magazine and enjoys writing about new independent productions especially about realistic British dramas. We would also organise press conference and interviews to spread public interest.

We will also enter the movie into a number of film festivals such as the British Independent Film Festival and the Raindance Film Festival. The British Independent Film Festival is traditionally held at ten locations across the UK, has a host venue located in the world famous Empire Cinema in Leicester Square and sold out completely back in 2013. While in the Raindance Film Festival, winning submissions can actually be submitted for the Oscars. For example, the 2012 winner – Buzkashi Boys – made the final five nominations for Best Live Action Short Film in the 85th Academy Awards. Both film festivals would clearly be excellent venues to host the film and to spread interest.

Team Inspired must apologise for a problem with our pitch. Owing to issues both with the availability of our team members and with the computer programs used to create such things, we have not been able to complete our poster. We have, however, designed the idea for how it might look.

Our idea is for the image to have a picture of Nina outside her council flat on the left, and a picture of Annette outside her house on the right, with Danny right in the middle between the two women. A chain will divide the two images, signifying a rift between Nina and Annette, but cutting right through Danny. The names of our principle actors - Chloe Howman and Nadine Lewington - will be featured at the top of the poster above the image, and underneath will contain the title of the film in large white letters on a black background. Underneath that will be the words 'An Andrea Arnold film' and then there will be information on the rest of the cast and crew.

The poster will also contain the following review extracts: 'The performances from the leading actresses are just groundbreaking' (Total Film); 'Harsh but honest - Arnold refuses to sugercoat betrayal, revenge and desperation' (Empire); 'Raw portrayal of a woman's struggle to escape the chains of her life' (The Guardian).

Below are the images that we will merge together in order to create the photo that we have described:

Nina: http://www.holby.tv/wp-content/uploa...loe_howman.jpg

Annette: http://wpc.556e.edgecastcdn.net/8055...Y3Bxgf_1_c.jpg

Nina's house: http://previewcf.turbosquid.com/Prev...f6f0bLarge.jpg

Annette's house: http://unmodernised.com/wp-content/u...Grove-SW10.jpg

Danny: http://blogs.babycenter.com/wp-conte...009/05/boy.jpg

Chain: http://www.awdirect.com/product_imag...n-50402530.jpg (rotated to be vertical)

Thank you for listening to our pitch. We apologise for the issue with the poster, but hope that you can see that we have done our best with it, and have a clear vision in mind for it when the film is actually released. I would now like to open the floor to questions.