Book value doesn't mean a great deal with regards to personal wealth. Turnover would be a good place to start & gross profit would tell more of the story, but without seeing what he had taken in direct payments you can't estimate his earnings.
A companies worth is measured by whether it makes clear profit, not by it's assets minus its liabilities, that's a bit like saying your creditworthiness is measured by what you have in your house in assets, not by what you earn.
Also I'd expect a successful businessman to have failed companies behind him, success comes from trying new ventures & being prepared to fail.
I suspect he's nowhere near as wealthy as he claims but who knows.

It's true that company accounts filed at Companies House are hard to interpret as they exclude so much important information.

However, I've seen company accounts for companies that are making hundreds of thousands and even millions in profit, and I've seen the cars and houses and holiday photos of the people who own those companies.

And I've seen company accounts for Steven's companies. And they don't look remotely similar.

What about trying the same venture every time and still failing on an annual basis?

Ha ha, the website's in meltdown, and can't cope with this much interest from this post. His mum must be wondering why the takings are down.

You think that is funny?? What about the people he employs...not so good for them...

My family has an internet company, it is not easy and costs a lot of money to run, so sorry but whatever you people think of Steven, he does not deserve to have his business completely ruined...

Actually, the amount of traffic going to the site from this thread will likely have given business a boost. It will soon move off the radar, and the website should be restored!

Does he employ any people? It's all family, isn't it?

Does the head of your family business abandon it completely to go on telly?

Does your company website have limited bandwidth?

It's spectacularly unlikely that DS members or even BB viewers have pushed the bandwidth over the edge. Someone mentioned millions of visitors to the site this month. Does BB even have millions of viewers? DS certainly doesn't have millions of members. Not the BB forum, at least.

if he does employ people, who is the person employed to write an up-to-date and clearly written website?

Plus there will be some people that would of posted it on Twitter and Facebook too.

I just tried clicking it and got the following message:

Bandwidth Limit Exceeded
The server is temporarily unable to service your request due to the site owner reaching his/her bandwidth limit. Please try again later.

Hilarious stuff, done on a minuscule budget, not that he needs the hundred grand of course. He wipes his arse on that sort of cash <coughs>.

"Bandwidth Limit Exceeded

The server is temporarily unable to service your request due to the site owner reaching his/her bandwidth limit. Please try again later."

Exactly. If he was a genuinely successful entrepreneur, he wouldn't be in the house. His time would be WAY too valuable.

He'd be too busy.

More than 4m this month. Up 3m or so from last month. There were no figures for the previous month, but I'd be prepared to bet that they were much lower before he went in the house.


A million viewers each visiting the site once uses an equal amount of bandwidth to a thousand viewers each visiting the site a thousand times. Or any other combination.

Either way, the important figure isn't the number of unique page views, but the total number of page views. And we don't know the unique page views in any case.

Lets hope that all those millions of visitors to the website don't mind or notice the mistakes!

I think we're all missing the other hilarious thing here. The company facebook page.

https://www.facebook.com/shadingspecialists

Joined February this year. About what time of year would Steven have found out he was likely to go in?

The handful of ''likes'' from people listed as employees too is quite amusing...

I don't think Julian Brown's a fan:

"I think Steven has a combination of narcissistic personality disorder and sociopathy. If you encounter him in the street do not approach. He is mentally very sick. And will have sex with you."

Judging by the number of times he's posted, though, the 4 million hits makes a bit more sense.

No to both of those questions. You are probably right that BB viewers are not responsible for the website going down. I just don't like to read that some posters seem to revel in it.
A lot of people have this idea that it is so easy to just start up a website and be instantly successful...wrong...it costs a lot of money and effort.
I am no Steven admirer but his family may also be affected which is hardly their fault, and I would imagine he/they employ some people...

I run an internet company & this wouldn't happen to me! If you are serious about your business you don't use shared hosting, you use your own dedicated server!!

I dislike him as much as anyone, I think his obsession with becoming rich & famous is unhealthy! I know that is par for the course with BB but he goes beyond your typical BB hm. However, with all that said, I think it is more than a bit much to comment about him personally on the business facebook page! That is sick & taking BB way too far!!

Here's his linkedin, not sure if it's been linked before:

http://uk.linkedin.com/pub/steven-goode/15/160/315

Not many contacts for an international businessman.

I'm not checking that.....he will be able to tell who viewed it & he'll send me a contact request! LOL!

I got that too.

You will do until August!