Originally Posted by Pootmatoot:
“To be fair on Steven (God knows why I would be...) if his company is mainly a business-to-business specialist to the decorating/building trade, that's a totally typical website.
B-2-B websites do not use the conventions of retail sites, because it's essentially only a portal for another company to get their stock brochure. I know many multi-billion pound wholesalers in this country with similar websites.”
It's not B-2-B. And I can't say I've ever encountered a B-2-B website that looks like that (but, then, I work in something of a technological field). What I certainly haven't seen is a B-2-B website which only has "contact us" information rather than a way for customers to log in and place orders online. If it were B-2-B you'd expect to be able to see what products they have available and to place orders online.
Let me provide an example.
http://www.lambaplc.com/
Note that you can browse through what they've got for sale, and at the top right there's a "login" button, from where you can place orders.
And that's not an example of a company that sells particularly good or expensive products.