You can throw the Tescos comment out of the window, many people weren't keen on her just because of the way she is generally.
I still she's all front and platitudes and quite phoney.
(
Edit: As I'm writing this Ashleigh and Helen are saying exactly the same thing, that she was banging on about where she'd come from and her career

)
For example. In tonight's HL show, Zoe was clearly seen speaking about events that had happened weeks ago in the house, in reasonable detail.
But then in her eviction interview and on BOTS she's making out that she only watched the first two days of the show, plus heard one or two things from friends.
Now if she had formed judgments based on a second hand judgment of what her friends had told her from what they'd seen, then the original housemates did exactly the same thing by judging the three newbies based on what ex-housemates had told them. So she can hardly complain.