Originally Posted by SamuelW:
“Well, according to the statistics which I have to hand, New Tricks averaged 7million last year in the overnights on tuesdays. About the same as what it got the year before on monday nights [7.2million]. So not really any difference in the figures between the two years, bearing in mind that last year it lost 2 of its key cast members, that was a very good yoy hold for New tricks.”
The difference is that it averaged 7.2m in 2012 against dramas on ITV (nor particularly strong ones but still). The 2013 run faced cheap filler. In 2011 when it aired on a Monday but faced very Tuesday-like competition it was getting over 8 million, hence why I think Monday is its best night. So that 5.8m last night against non-drama competition suggests something has gone wrong for it (the new cast?). Not to mention that the first episode of NT is usually the highest of the series, yet last night got it's LOWEST EVER rating, as you always like to point out.
Quote:
“Oh, we will see in a few weeks when the likes of Cilla launches on Itv. New tricks will murder it in the ratings. Im already fed up of that Cilla trailer with Sheridan Smith in it singing that god awful song. And Im sick to death of Sheridan Smith constantly being in Itv dramas, she's overexposed these days. Anyways, Long Lost Family is actually one of Itv's most popular returning midweek brands. Last year LLF was doing 5m, this year it was doing 4.5million, but New tricks damaged it to its WORST EVER rating yesterday. Imagine if a normal Itv drama got 5million viewers in that post Coro Monday night lead-in slot, it will end up launcing to just 4million against New tricks. Then take into account the 20pct+ drops which 90pct of new Itv dramas experience, any drama airing in that MOnday 9pm slot this Autumn against New tricks is indeed pretty much DOA.”
I think Cilla will flop but I think it would flop wherever it goes though. And what's your problem with Sheridan Smith? Aside from a couple of one offs this is the first ITV drama she's starred in since Mrs Biggs two years ago (The Widower doesn't count as she was only in it for about 20 minutes). So that's not fair at all.
But I think something like Grantchester has a perfectly good chance of doing well there. It could still launch well (5m+ potentially including +1). NT is solid competition but not something to run scared of any more. It could be very interesting if ITV put Lewis against it. That could rate pretty well against it and really dent NT (the last series averaged 6.4m against brand new Miranda and Mrs Brown's Boys).