Originally Posted by Score:
“Not a great start for Tumble. The share means it isn't a disaster but its definitely a disappointment. They'd have hoped for half a million more than that at minimum. It's means it launched with lower rating and a lower share than Stepping Out and Your Face Sounds Familiar did (both 22% and 3.7m and 4m respectively).
6.30pm was abysmal scheduling although it didn't grow perhaps as much as you'd expect across the show (the last 5 minutes seemed to be early tune in for Break The Safe). It'll be interesting to see how next week goes. My guess is that it'll hover around 3m and I can see them putting it before the Strictly launch show rather than giving it the big lead-in. If ITV put XF against it then it's toast.”
It's pretty dismal, even the share isn't anything to be happy with. I think the "celebrity sports entertainment" bubble is now burst. And with the momentum around Rising Star collapsing, the "live voting" bubble may also be burst by the end of the year. Time for a new bubble!
At 6.30pm they can stick with it for now. Pointless would do better but not hugely. I think it would need to go under 2.5m for them to make the call to shift it. And I actually thought the show was OK so I don't see it falling too badly. Could even go up if the overall audience increases next weekend.
Originally Posted by mediarat:
“Aye, there's the real problem, nothing new or original just derivations of the last successful format. I know it's not "original" but BBC and itv need to look at their history for future success or try something completely different to get out of its rut. Most people aren't going to watch gymnastics let alone celebrities doing gymnastics. Strictly and dancing in ice worked because they had either brand recognition or star power (I'm talking torvill and dean) behind them, tumble had neither.”
Strictly didn't have that around the world though (where it was Dancing With The Stars) and yet it caught on in dozens of countries where nobody would have expected ballroom dancing to take off.
Having seen lots of attempts to muscle in on Idol/X Factor, I think we might now see producers looking at Got Talent and Strictly and trying to do something that really steps on their toes. John De Mol has tried the variety market with Beat The Best and it doesn't seem to have come off but Dancing on Ice was probably the last attempt on Strictly's turf.
Originally Posted by johnnymc:
“Don't think Charlotte Moore can be blamed for the car crash that is "Tumble". She probably couldn't stop it going into production. Its unfair to criticise her run after one of the most successful launches of "The Great British Bake Off" this week and I don't think she decided on her own to axe "The Crimson Field" we don't know what's she's gonna do with the channel yet. Her shaping of BBC one is still to emerge. "Tumble" is the responsibility of the BBC light entertainment department and heads. Its that department that needs shaking up.”
On the production side it was actually quite a different team to what you'd usually expect on a BBC show. Some people in on freelance or just quite new to the BBC.
When it comes to ideas, producers can only make the shows that get commissioned. Their clients are the networks, not the public. Commissioners are responsible for what gets on air.
Massive ouch”
