Originally Posted by Steve Williams:
“I don't know about that, I remember the final of the second Pop Idol ran from 6.45 to 9.30, with no competition (although they stuck a quick news bulletin in unscheduled at 8.50 so the last half hour counted as a separate show with a higher rating).”
That might have been the plan, but it didn't work out:
Quote:
“ITV
w/e 21 Dec 2003
1 CORONATION STREET (MON 1932) 14.65
2 CORONATION STREET (MON 2029) 14.59
3 CORONATION STREET (WED 1931) 13.22
4 CORONATION STREET (FRI 1932) 12.41
5 CORONATION STREET (SUN 1929) 11.49
6 POP IDOL (SAT 1847) 11.04
7 EMMERDALE (MON 1901) 10.42
8 POP IDOL LIVE FINAL (SAT 2053) 10.13 ”
Looking at MediaGuardian's report on the overnights, it seems the earlier show outrated the later one on that measure too. The whole extravaganza averaged 10.9m (46%) over the scheduled slot of two-and-three-quarter hours with a 15-minute peak of 11.9m as early as 19:30. Michelle McManus won which caused Pete Waterman to storm out, says the article.
It also says the average was -2.2m down on the audience that saw Will Young unexpectedly beat Gareth Gates in the final of the first series, with the peak down around -3m. The series was then axed and
The X Factor was born, which as we remember prompted a notable court case.
Here's an interesting bit:
Quote:
“The big audience inherited from Pop Idol could not save ITV1's rugby World Cup celebration, We are the Champions: the Nation Celebrates.
The show, hosted by Chris Tarrant and featuring members of the rugby squad answering questions from a celebrity audience, could only muster 3.6 million, around one in six viewers, at 9.30pm.
Nearly seven million viewers switched over - or switched off - immediately after the Pop Idol winner was announced.”
What a bizarre idea for a Saturday night.
"Pop Idol hits a false note"
http://www.theguardian.com/media/2003/dec/22/overnights