Originally Posted by centauri72:
“I'm not convinced. As someone pointed out upthread, late night US chat shows have been imported in the UK many times and shown on multiple channels, both mainstream and niche, and have always failed to find an audience here.”
Yes, you can look at Letterman as an example, and that's been on ITV2 and ITV4 which were far higher profile channels than TruTV. You're always going to suffer with US chat shows because by their very nature we'll get them late, and then they also need to be heavily edited to remove all the ad breaks, plus they're stuffed full of US references. Automatically that puts most people off.
I used to subscribe to a newsletter which had the line-ups for all the chat shows and if there was someone interesting on Letterman, Leno or The Daily Show, which circa 2005 were all regularly on British screens, I would watch them, but I wouldn't watch them any other day.
One other problem with the US chat shows in Britain too is the same problem you'd have with a nightly UK chat show. You might be free at 11pm one night to watch it, but the following night you might be watching something else. It's different in America because all the channels show the same shows at the same time every night so you get into the habit of it. Not the case here.
Originally Posted by Dancc:
“Surely the Freeview slot is key though. Especially given UKTV's Drama is apparently doing so much better on Freeview than it is on Sky, albeit from a good EPG position on Freeview which TruTV lacks. In the trailers the fact that it's a new "free-to-air" channel is heavily pushed.”
Even so, where and how frequently are these trailers appearing? I've not seen them, and in addition there's no schedule in the Radio Times nor the Guardian Guide (which is surely the kind of audience who'd be interested in Conan) or in any of the papers I've seen. Sure. Conan's been about, but he's not been on any of the big chat shows. Surely they'd expect ratings like CBS Reality and True Entertainment? Which themselves can't be that massive.
Originally Posted by ftv:
“BBC Breakfast had a pundit from YouGov this morning who suggested the audience for the STV debate would be quite low because it's the Scottish holidays and not the sort of thing to grab an ITV audience during peak time. Pity BBC News channel has not had the wit to simulcast it for expatriate Scots.”
Has not had the rights, more like. Blame STV for that. I do find it amusing STV are doing it given they'll be totally screwed after a Yes vote as 99% of their schedule is English.
Originally Posted by Pizzatheaction:
“They should leave it at 5pm. They may as well make the most of it while it's popular. It's going to clap out in a few years whether it gets regular breaks or not, so there's no point beggaring about with it.
Few programmes in ITV's weekday daytime rate well, so there's plenty of opportunity to try new things in other slots.
And it's a waste of money not to repeat all the Chase editions at 5pm being as they rate in line with the new editions.”
I would agree with that, you can hardly say ITV are trying to keep it fresh by not putting it at 5pm every day if they're going to put it in every other available slot, with two repeats in twelve hours next Tuesday. Be fascinated to see what kind of audience it gets at 12.30 anyway, it's certainly different to This Morning and that would seem to be a good test of the theory that they could do better if two similar shows weren't next to each other.
Besides, I'm not getting bored of Pointless because when it's repeats I don't watch it. It's easy enough to see in the TV guides and the EPGs when it's a repeat so I haven't watched it since the World Cup and I'm looking forward to the new episodes coming back. Meanwhile if people are happy to watch it every day they can. Everyone wins. And as I've said before, it's not like Deal Or No Deal or The Weakest Link because Pointless and The Chase are stronger formats as the interest is in the quiz, not the execution.